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The brand Madej Wróbel belongs to the Frankfurters category.

Madej Wróbel holds a 0.66% market share in the Frankfurters category.

FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.

Madej Wróbel

Frankfurters
to receive information about changes in the popularity of this brand.
BRAND CHARTS
Udział procentowy marek w kategorii Frankfurters
MarkaUdział procentowy
Berlinki20.41%
Tarczyński20.24%
Sokołów18.80%
Kraina Wędlin16.89%
Pikok9.39%
Goodvalley Dolina Dobra5.95%
Krakus3.06%
Morliny2.86%
Indykpol0.81%
Madej Wróbel0.66%
Olewnik0.39%
JBB Bałdyga0.36%
Łuków0.14%
Duda0.05%
Balcerzak0.00%
Henryk Kania0.00%
Bergio0.00%

Brand Madej Wróbel percentage share in the category Frankfurters in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.66%Madej Wróbel
ALL BRANDS
Historyczny udział procentowy marek w kategorii Frankfurters (miesięcznie)
MiesiącTarczyńskiSokołówŁukówOlewnikMorlinyPikokJBB BałdygaBalcerzakKraina WędlinHenryk KaniaKrakusIndykpolGoodvalley Dolina DobraBerlinkiDudaBergioMadej Wróbel
2024-09-01T00:00:0010.89%12.35%0.12%0.00%0.31%3.05%0.02%0.00%2.44%0.00%2.21%0.09%3.33%65.09%0.09%0.00%0.02%
2024-10-01T00:00:0013.46%8.77%0.17%0.01%6.20%5.63%0.01%0.00%9.37%0.00%2.80%0.30%4.42%48.66%0.04%0.00%0.16%
2024-11-01T00:00:0014.10%10.75%0.20%0.01%3.27%8.06%0.03%0.00%13.26%0.00%1.94%0.17%4.87%43.32%0.00%0.00%0.03%
2024-12-01T00:00:0012.44%15.25%0.13%0.00%10.12%5.45%0.09%0.00%6.01%0.00%4.96%0.06%4.09%40.92%0.34%0.00%0.15%
2025-01-01T00:00:0017.61%10.03%0.14%0.01%6.53%8.06%0.00%0.00%6.75%0.00%1.60%0.14%3.08%45.59%0.24%0.00%0.23%
2025-02-01T00:00:0014.75%10.39%0.10%0.00%4.59%9.56%0.06%0.00%10.98%0.00%2.22%0.01%3.27%43.90%0.14%0.00%0.04%
2025-03-01T00:00:0028.59%17.71%0.16%0.02%3.80%11.06%0.33%0.00%6.03%0.00%2.06%0.06%6.42%23.35%0.25%0.00%0.17%
2025-04-01T00:00:0023.78%19.85%0.24%0.00%2.39%8.65%0.27%0.00%10.91%0.00%3.80%0.05%6.92%23.04%0.00%0.00%0.11%
2025-05-01T00:00:0020.00%24.88%0.34%0.16%4.57%8.74%0.42%0.00%2.57%0.00%1.71%0.97%6.46%29.08%0.03%0.00%0.08%
2025-06-01T00:00:0024.05%13.46%0.12%0.02%1.97%10.13%0.20%0.02%7.06%0.00%5.14%17.69%4.25%15.51%0.04%0.00%0.34%
2025-07-01T00:00:0020.40%18.39%0.20%0.05%3.90%11.70%0.20%0.00%10.46%0.00%3.67%0.28%5.21%25.40%0.05%0.00%0.10%
2025-08-01T00:00:0022.69%17.90%0.21%0.00%5.67%10.61%0.05%0.02%3.42%0.00%5.48%0.14%6.57%27.06%0.00%0.00%0.17%
2025-09-01T00:00:0014.49%17.50%0.17%0.06%3.59%10.91%0.02%0.00%10.30%0.00%1.41%0.14%6.74%34.58%0.04%0.00%0.06%
2025-10-01T00:00:0024.87%16.44%0.25%0.00%1.94%8.54%0.16%0.00%12.16%0.02%4.63%0.02%10.11%20.66%0.00%0.00%0.20%
2025-11-01T00:00:0014.76%14.21%0.11%0.41%0.20%15.45%0.17%0.00%21.08%0.00%6.36%0.28%7.85%18.75%0.00%0.00%0.39%
2025-12-01T00:00:0027.46%13.99%0.11%0.20%2.21%8.64%0.24%0.00%9.17%0.00%5.38%0.12%8.08%23.87%0.00%0.00%0.55%
2026-01-01T00:00:0027.22%13.21%0.20%0.28%0.62%14.93%0.21%0.00%12.96%0.00%2.06%0.37%10.11%17.03%0.00%0.00%0.80%
2026-02-01T00:00:0010.43%7.41%0.06%0.32%0.23%6.26%0.13%0.00%7.55%0.00%3.23%45.05%5.16%13.37%0.04%0.00%0.77%
2026-03-01T00:00:0017.01%7.76%0.07%0.36%0.71%7.53%0.15%0.00%9.71%0.00%2.05%37.10%9.76%7.29%0.04%0.00%0.49%
2026-04-01T00:00:0016.12%14.55%0.08%0.36%0.49%15.62%0.52%0.00%14.89%0.00%3.66%0.27%11.05%21.57%0.03%0.00%0.80%
2026-05-01T00:00:0031.52%12.46%0.05%0.29%0.36%12.36%0.13%0.00%12.07%0.00%5.92%0.13%7.65%16.47%0.00%0.00%0.57%
2026-06-01T00:00:0027.26%16.80%0.18%0.04%1.10%9.73%1.06%0.00%9.69%0.00%2.30%0.42%10.84%20.03%0.00%0.00%0.55%
2026-07-01T00:00:0023.22%17.59%0.27%0.36%0.30%7.91%0.90%0.00%15.19%0.00%3.06%0.39%10.37%20.08%0.05%0.00%0.32%
2026-08-01T00:00:0022.74%20.03%0.12%0.05%2.11%8.09%0.31%0.00%12.69%0.00%2.65%0.84%9.59%20.54%0.10%0.00%0.15%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Frankfurters category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Madej Wróbel
Others
Berlinki
Tarczyński
Sokołów
Kraina Wędlin
Pikok
Goodvalley Dolina Dobra
Krakus
Morliny
Indykpol
Olewnik
JBB Bałdyga
Łuków
Duda
Balcerzak
Henryk Kania
Bergio

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Madej Wróbel from the Frankfurters category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
15.9 h
Frankfurters
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.
Comparison with the other subcategories in “Meat, fish and products”
High-protein kabanos sausages
Frankfurters
Cold cuts, sausages
Kabanos sausages
Poultry
12.4 h
15.9 h
17 h
18.1 h
18.3 h
Median of the Meat, fish and products category: 22.9 h
Plant-based cold cuts
Tofu
Fish and fish products
High-protein frankfurters
Plant-based meat
27.6 h
28.7 h
29 h
46.6 h
52.5 h
Brand Loyalty Index (BLI) marki w kategorii Frankfurters (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:0011.40%
2024-10-01T00:00:0013.51%
2024-11-01T00:00:0012.05%
2024-12-01T00:00:008.32%
2025-01-01T00:00:0013.21%
2025-02-01T00:00:0012.95%
2025-03-01T00:00:009.23%
2025-04-01T00:00:007.48%
2025-05-01T00:00:007.41%
2025-06-01T00:00:0010.22%
2025-07-01T00:00:008.30%
2025-08-01T00:00:008.01%
2025-09-01T00:00:0010.70%
2025-10-01T00:00:009.32%
2025-11-01T00:00:0014.14%
2025-12-01T00:00:0011.11%
2026-01-01T00:00:0013.05%
2026-02-01T00:00:0024.61%
2026-03-01T00:00:0022.22%
2026-04-01T00:00:0013.44%
2026-05-01T00:00:0017.11%
2026-06-01T00:00:0010.53%
2026-07-01T00:00:0010.58%
2026-08-01T00:00:009.25%
-2.20%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Frankfurters added to the Listonic shopping list are entered with the brand.
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Range:
Bezwzględna liczba dodań produktów z kategorii Frankfurters (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:00574050337
2024-10-01T00:00:00774157278
2024-11-01T00:00:00716359466
2024-12-01T00:00:00469556447
2025-01-01T00:00:00880566663
2025-02-01T00:00:00724155926
2025-03-01T00:00:00515655851
2025-04-01T00:00:00375950260
2025-05-01T00:00:00381051445
2025-06-01T00:00:00501549084
2025-07-01T00:00:00397647906
2025-08-01T00:00:00421352612
2025-09-01T00:00:00517748402
2025-10-01T00:00:00511554856
2025-11-01T00:00:00751653153
2025-12-01T00:00:00659959396
2026-01-01T00:00:00854265462
2026-02-01T00:00:001583564348
2026-03-01T00:00:001378662056
2026-04-01T00:00:00714053141
2026-05-01T00:00:00827448347
2026-06-01T00:00:00937589043
2026-07-01T00:00:0014672138696
2026-08-01T00:00:0013382144706

Additions of a product from category Frankfurters

Absolute data on adding products from category Frankfurters with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Frankfurters
Number of additions Frankfurters with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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