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The brand Madero belongs to the Ketchup category.

Madero holds a 3.65% market share in the Ketchup category.

FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.

Madero

Ketchup
to receive information about changes in the popularity of this brand.
BRAND CHARTS
Udział procentowy marek w kategorii Ketchup
MarkaUdział procentowy
Kotlin30.32%
Pudliszki21.56%
Heinz14.08%
Roleski11.28%
Tortex6.10%
Włocławek5.30%
Develey3.69%
Madero3.65%
Hellmann's1.36%
Dawtona0.99%
Kania0.95%
Winiary0.72%
Kamis0.00%
Parczew0.00%
Dworski0.00%

Brand Madero percentage share in the category Ketchup in the last month

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The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
3.65%Madero
ALL BRANDS
Historyczny udział procentowy marek w kategorii Ketchup (miesięcznie)
MiesiącPudliszkiKotlinTortexDawtonaHellmann'sKamisHeinzDeveleyWłocławekParczewDworskiMaderoRoleskiWiniaryKania
2024-09-01T00:00:0023.32%19.70%7.42%1.06%4.33%0.18%15.72%1.77%5.74%0.00%0.00%8.04%11.04%0.62%1.06%
2024-10-01T00:00:0033.18%17.02%7.36%1.12%3.22%0.07%16.36%1.97%4.34%0.00%0.00%6.44%7.95%0.66%0.33%
2024-11-01T00:00:0027.93%17.39%6.47%0.99%3.27%0.00%15.60%2.03%4.07%0.00%0.00%13.44%7.58%0.43%0.80%
2024-12-01T00:00:0023.90%23.84%6.83%0.69%3.99%0.12%16.96%2.03%6.48%0.00%0.00%4.28%9.38%0.41%1.10%
2025-01-01T00:00:0022.98%23.70%6.98%1.44%3.43%0.06%11.02%1.99%3.54%0.00%0.00%14.45%9.14%0.39%0.89%
2025-02-01T00:00:0020.77%30.84%5.04%0.99%2.18%0.10%12.88%1.87%4.72%0.00%0.00%10.75%9.24%0.16%0.47%
2025-03-01T00:00:0031.51%17.91%5.31%0.80%2.13%0.05%12.86%1.75%4.46%0.00%0.00%12.54%9.72%0.32%0.64%
2025-04-01T00:00:0026.41%21.75%6.19%1.07%2.61%0.10%12.28%1.79%4.09%0.00%0.00%11.21%11.57%0.31%0.61%
2025-05-01T00:00:0026.17%31.16%5.22%0.51%2.19%0.06%9.83%2.75%3.93%0.00%0.06%8.93%8.20%0.56%0.45%
2025-06-01T00:00:0022.58%32.64%4.66%0.18%1.90%0.06%10.43%2.09%4.85%0.00%0.00%8.53%10.67%1.04%0.37%
2025-07-01T00:00:0028.98%24.01%5.18%0.34%2.22%0.00%15.40%1.88%4.57%0.00%0.00%6.86%9.08%0.94%0.54%
2025-08-01T00:00:0022.66%26.54%4.61%0.40%1.94%0.00%12.97%2.01%4.08%0.00%0.00%12.70%11.03%0.53%0.53%
2025-09-01T00:00:0010.62%8.41%1.48%0.24%0.75%0.02%4.80%66.05%1.62%0.00%0.00%2.69%2.50%0.63%0.17%
2025-10-01T00:00:0016.10%13.25%3.31%0.45%0.78%0.06%7.86%43.25%2.99%0.00%0.00%6.14%4.94%0.68%0.19%
2025-11-01T00:00:0023.78%21.49%2.33%0.60%1.20%0.00%15.63%17.04%3.11%0.00%0.04%8.89%5.33%0.46%0.11%
2025-12-01T00:00:0027.03%30.49%4.78%0.39%1.78%0.00%14.30%1.21%5.42%0.04%0.00%7.35%6.46%0.39%0.36%
2026-01-01T00:00:0028.12%35.20%2.80%0.36%0.99%0.09%10.60%1.36%2.98%0.00%0.00%9.70%7.11%0.39%0.30%
2026-02-01T00:00:0026.48%23.11%16.48%0.41%0.68%0.00%11.04%1.34%3.26%0.00%0.00%8.98%7.72%0.25%0.25%
2026-03-01T00:00:002.57%1.77%0.24%0.11%0.08%0.00%1.30%92.28%0.25%0.00%0.00%0.78%0.58%0.03%0.01%
2026-04-01T00:00:0020.99%28.06%3.56%0.23%1.01%0.00%26.40%0.90%2.16%0.02%0.00%10.49%4.43%0.70%1.06%
2026-05-01T00:00:0054.57%13.84%1.60%0.30%0.85%0.00%16.36%0.85%2.03%0.00%0.00%4.97%4.41%0.19%0.04%
2026-06-01T00:00:0031.66%28.75%2.03%1.40%0.81%0.06%8.15%1.03%3.62%0.00%0.00%4.00%15.68%0.71%2.10%
2026-07-01T00:00:0027.79%28.06%3.27%0.26%0.66%0.00%9.68%2.68%2.65%0.00%0.00%7.48%13.97%1.56%1.95%
2026-08-01T00:00:0024.42%38.41%3.78%0.30%0.67%0.01%8.36%3.21%4.60%0.00%0.00%3.38%11.07%0.36%1.44%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Ketchup category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Madero
Others
Kotlin
Pudliszki
Heinz
Roleski
Tortex
Włocławek
Develey
Hellmann's
Dawtona
Kania
Winiary
Kamis
Parczew
Dworski

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Madero from the Ketchup category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
30.4 h
Ketchup
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.
Comparison with the other subcategories in “Sauces, dips”
Powdered sauces
Ketchup
Mustard
Hot sauces
15.6 h
30.4 h
31.4 h
31.7 h
Median of the Sauces, dips category: 32.1 h
Mayonnaise
Salad dressings
Cold sauces, dips
Horseradish
32.5 h
32.5 h
40.9 h
50.7 h
Brand Loyalty Index (BLI) marki w kategorii Ketchup (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:006.42%
2024-10-01T00:00:007.45%
2024-11-01T00:00:006.79%
2024-12-01T00:00:006.38%
2025-01-01T00:00:007.05%
2025-02-01T00:00:008.00%
2025-03-01T00:00:008.38%
2025-04-01T00:00:008.39%
2025-05-01T00:00:007.86%
2025-06-01T00:00:007.74%
2025-07-01T00:00:006.49%
2025-08-01T00:00:007.03%
2025-09-01T00:00:0017.77%
2025-10-01T00:00:0012.85%
2025-11-01T00:00:0012.45%
2025-12-01T00:00:0010.92%
2026-01-01T00:00:0012.96%
2026-02-01T00:00:0014.38%
2026-03-01T00:00:0061.09%
2026-04-01T00:00:0012.34%
2026-05-01T00:00:0017.16%
2026-06-01T00:00:0011.44%
2026-07-01T00:00:009.95%
2026-08-01T00:00:009.57%
3.20%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Ketchup added to the Listonic shopping list are entered with the brand.
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Range:
Bezwzględna liczba dodań produktów z kategorii Ketchup (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:00113217642
2024-10-01T00:00:00152220435
2024-11-01T00:00:00162223873
2024-12-01T00:00:00172827092
2025-01-01T00:00:00180625635
2025-02-01T00:00:00192624069
2025-03-01T00:00:00188222453
2025-04-01T00:00:00195423296
2025-05-01T00:00:00178122666
2025-06-01T00:00:00163021057
2025-07-01T00:00:00148722904
2025-08-01T00:00:00149621290
2025-09-01T00:00:00412423203
2025-10-01T00:00:00308023973
2025-11-01T00:00:00283422768
2025-12-01T00:00:00280425667
2026-01-01T00:00:00332125619
2026-02-01T00:00:00365225403
2026-03-01T00:00:004732977480
2026-04-01T00:00:00444436022
2026-05-01T00:00:00531230958
2026-06-01T00:00:00629655036
2026-07-01T00:00:00820482448
2026-08-01T00:00:00778581385

Additions of a product from category Ketchup

Absolute data on adding products from category Ketchup with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Number of additions Ketchup
Number of additions Ketchup with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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