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The brand Jeżyki belongs to the Cookies category.

Jeżyki holds a 4.71% market share in the Cookies category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Jeżyki

Brand Performance
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BRAND CHARTS
Udział procentowy marek w kategorii Cookies
MarkaUdział procentowy
Bonitki31.00%
Familijne15.27%
Delicje13.00%
Oreo8.25%
Pieguski6.29%
Jeżyki4.71%
HIT3.77%
Dr. Gerard3.73%
Krakuski2.83%
Petitki2.74%
Vitanella2.57%
Leibniz1.30%
Roshen1.09%
Łakotki0.91%
Wedel0.66%
Holenderskie0.55%
Cukry Nyskie0.43%
Sante0.42%
Tago0.26%
Verbena0.11%
Dare0.04%
Belvita0.04%
Tastino0.02%
Party0.00%

Brand Jeżyki percentage share in the category Cookies in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
4.71%Jeżyki
ALL BRANDS
Historyczny udział procentowy marek w kategorii Cookies (miesięcznie)
MiesiącDr. GerardPetitkiPartyDelicjeWedelFamilijneOreoSanteKrakuskiLeibnizHITJeżykiPieguskiHolenderskieŁakotkiVerbenaBonitkiTagoTastinoDareCukry NyskieBelvitaVitanellaRoshen
2024-08-01T00:00:004.22%4.25%0.00%22.72%0.37%5.99%16.80%0.71%4.52%1.26%2.99%7.93%9.76%1.70%1.60%0.24%12.21%0.27%0.10%0.44%0.00%0.37%1.43%0.10%
2024-09-01T00:00:002.86%4.45%0.00%18.76%0.31%3.17%12.11%0.58%7.13%1.42%4.38%15.20%9.30%2.83%1.34%0.31%13.36%0.18%0.21%0.39%0.21%0.34%0.97%0.18%
2024-10-01T00:00:005.00%3.35%0.03%15.27%0.55%3.07%9.87%0.47%4.41%1.32%4.84%10.88%6.72%2.56%2.70%0.25%23.89%0.23%0.92%1.07%0.13%0.17%2.11%0.15%
2024-11-01T00:00:003.05%4.99%0.00%18.97%0.33%2.91%9.84%0.43%4.34%1.45%2.37%7.18%8.69%1.94%1.25%0.35%28.15%0.33%1.10%0.86%0.06%0.18%1.13%0.10%
2024-12-01T00:00:002.94%6.11%0.00%18.51%0.22%2.70%15.10%1.25%5.46%1.34%1.79%6.63%7.14%2.05%1.40%0.15%21.56%2.89%0.00%1.70%0.11%0.07%0.86%0.02%
2025-01-01T00:00:003.31%4.57%0.00%16.60%0.44%3.54%8.74%0.44%4.53%0.92%3.40%25.48%7.67%1.56%1.02%0.21%13.32%0.25%1.73%0.73%0.10%0.06%1.19%0.19%
2025-02-01T00:00:002.99%4.33%0.00%14.85%0.41%2.84%8.72%0.37%3.79%1.75%6.02%8.36%5.86%7.38%5.01%0.22%22.59%0.14%1.21%0.44%0.49%0.15%1.90%0.17%
2025-03-01T00:00:007.84%3.83%0.04%17.56%0.38%5.23%11.33%0.49%4.94%1.06%4.60%7.65%8.43%1.80%1.14%0.40%19.59%0.36%0.93%0.53%0.28%0.11%1.25%0.23%
2025-04-01T00:00:004.86%7.25%0.00%22.25%0.29%4.08%13.54%0.92%4.91%1.64%3.45%6.89%6.94%3.11%1.96%0.18%16.01%0.18%0.02%0.38%0.07%0.14%0.90%0.02%
2025-05-01T00:00:003.11%5.48%0.00%21.65%0.22%4.32%15.30%0.45%7.08%2.07%2.89%5.40%8.29%2.31%0.82%0.37%16.90%0.22%0.99%0.50%0.04%0.09%1.38%0.13%
2025-06-01T00:00:004.87%3.15%0.00%17.10%0.11%9.62%13.87%0.68%5.00%1.74%5.00%7.59%7.31%1.11%1.20%0.35%17.10%0.22%1.06%0.87%0.00%0.22%1.63%0.19%
2025-07-01T00:00:003.79%3.89%0.03%18.92%0.79%7.60%9.87%0.46%9.74%1.14%4.20%5.62%7.78%1.42%0.76%0.15%18.79%0.25%0.18%2.34%0.00%0.25%1.96%0.05%
2025-08-01T00:00:004.17%3.19%0.00%21.70%0.03%7.16%9.91%0.46%5.56%5.41%2.60%6.02%8.93%1.83%1.24%0.26%17.22%0.31%0.00%1.29%0.00%0.26%2.45%0.00%
2025-09-01T00:00:004.43%4.61%0.00%18.48%0.18%3.93%7.85%0.70%6.36%1.24%4.81%16.12%7.17%2.23%1.82%0.36%15.38%0.25%0.00%1.15%0.02%0.29%2.63%0.00%
2025-10-01T00:00:002.88%3.93%0.25%15.63%0.13%6.89%10.85%0.67%5.56%1.24%3.29%12.81%6.43%1.16%0.55%0.24%23.58%0.52%0.19%0.14%0.00%0.17%2.77%0.11%
2025-11-01T00:00:003.68%2.46%0.00%12.50%0.12%4.09%7.17%0.26%4.63%1.13%1.67%6.76%4.39%0.66%0.42%0.14%45.26%1.15%0.79%0.35%0.09%0.09%2.15%0.04%
2025-12-01T00:00:003.82%4.43%0.00%17.32%0.33%6.51%13.62%0.55%5.92%4.73%3.53%5.22%5.81%1.75%1.06%0.12%23.69%0.63%0.00%0.19%0.10%0.12%0.54%0.00%
2026-01-01T00:00:002.83%1.98%0.09%14.71%0.97%5.39%7.95%0.36%4.07%0.81%0.98%20.91%3.71%1.12%0.78%0.43%31.12%0.31%0.01%0.74%0.02%0.13%0.56%0.01%
2026-02-01T00:00:003.68%2.80%0.00%11.14%0.10%9.07%5.72%0.24%5.38%1.31%3.41%6.09%5.52%1.78%1.08%0.15%39.16%0.16%0.00%0.28%0.00%0.11%2.81%0.00%
2026-03-01T00:00:002.06%2.05%0.17%12.10%0.39%11.67%7.69%0.26%6.09%1.85%3.94%5.24%2.61%1.65%0.52%1.13%31.40%0.67%0.00%0.09%0.19%0.15%2.65%5.43%
2026-04-01T00:00:005.48%2.49%0.00%10.92%0.46%25.88%9.00%0.31%6.30%0.82%1.64%5.82%3.00%0.54%0.85%0.10%23.91%0.46%0.00%0.09%0.04%0.08%0.51%1.29%
2026-05-01T00:00:002.66%1.23%0.00%9.21%0.12%14.53%8.15%0.25%3.56%3.01%0.83%2.98%4.15%1.29%0.82%0.10%44.09%0.23%0.00%2.10%0.02%0.05%0.46%0.14%
2026-06-01T00:00:003.45%2.01%0.00%12.84%0.19%18.78%7.55%0.24%2.85%1.16%4.61%6.99%6.02%0.37%0.87%0.10%28.26%0.12%0.02%0.10%0.03%0.07%2.29%1.08%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Cookies category has changed over the months
Show data up to:
Range:
Jeżyki
Others
Bonitki
Familijne
Delicje
Oreo
Pieguski
HIT
Dr. Gerard
Krakuski
Petitki
Vitanella
Leibniz
Roshen
Łakotki
Wedel
Holenderskie
Cukry Nyskie
Sante
Tago
Verbena
Dare
Belvita
Tastino
Party

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Jeżyki from the Cookies category to shopping lists.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
6.2 h
Budynie i kaszki
Type Supplementary | 4–9 h
Products in this subcategory are planned shortly before shopping to precisely determine the needed supply. They are added to the list earlier but purchased at the next shopping opportunity, usually the same day.
Przekąski słone
Słodycze
Napoje gazowane
Lody
Jogurty
Sery
Budynie i kaszki
1.4 h
1.8 h
2.1 h
3.5 h
4.8 h
5.4 h
6.2 h
Median of all categories: 7.3 h
Pieczywo
Mrożonki
Kawy i herbaty
Konserwy
Karma dla zwierząt
Płyny do prania
8.6 h
10.2 h
14.8 h
21 h
29 h
38 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Cookies (miesięcznie)
MiesiącBLI (%)
2024-08-01T00:00:0011.90%
2024-09-01T00:00:0017.09%
2024-10-01T00:00:0021.99%
2024-11-01T00:00:0017.43%
2024-12-01T00:00:0010.67%
2025-01-01T00:00:0020.04%
2025-02-01T00:00:0024.77%
2025-03-01T00:00:0018.95%
2025-04-01T00:00:0013.95%
2025-05-01T00:00:0018.40%
2025-06-01T00:00:0014.71%
2025-07-01T00:00:0017.30%
2025-08-01T00:00:0015.57%
2025-09-01T00:00:0020.22%
2025-10-01T00:00:0023.21%
2025-11-01T00:00:0029.10%
2025-12-01T00:00:0013.93%
2026-01-01T00:00:0028.09%
2026-02-01T00:00:0029.24%
2026-03-01T00:00:0022.89%
2026-04-01T00:00:0019.75%
2026-05-01T00:00:0025.79%
2026-06-01T00:00:0018.86%
7.00%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Cookies added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Cookies (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-08-01T00:00:00294024709
2024-09-01T00:00:00381622327
2024-10-01T00:00:00596527130
2024-11-01T00:00:00511229327
2024-12-01T00:00:00536650290
2025-01-01T00:00:00520425963
2025-02-01T00:00:00588423751
2025-03-01T00:00:00472124918
2025-04-01T00:00:00444031829
2025-05-01T00:00:00463325177
2025-06-01T00:00:00367824998
2025-07-01T00:00:00393222731
2025-08-01T00:00:00388424940
2025-09-01T00:00:00444822001
2025-10-01T00:00:00631427203
2025-11-01T00:00:00850529227
2025-12-01T00:00:00727652226
2026-01-01T00:00:00956534046
2026-02-01T00:00:00970533190
2026-03-01T00:00:001019644538
2026-04-01T00:00:00903745754
2026-05-01T00:00:00942136530
2026-06-01T00:00:001127159757

Additions of a product from category Cookies

Absolute data on adding products from category Cookies with a brand compared to all additions from the category.
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Range:
Number of additions Cookies
Number of additions Cookies with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.
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