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Brandy

The “Brandy” subcategory includes 6 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.

Brandy – shopping list additions

4 675in Sep '25–Aug '26

↓ -4.3% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)

Rank in category

6/7

of 7 subcategories

Organic additions

96.9%

Ads 0.1% | Leaflets 3%

1. “Brandy” purchase trends against the category

Trend

Monthly number of additions to shopping lists (Listonic + Moja Gazetka)

All subcategories – monthly additions

All subcategories – monthly additions
Month	Brandy	Beers	Non-alcoholic beers	Flavored beers	Ready-to-drink beverages	Ciders	Non-alcoholic drinks
Sep '24	302	17764	5267	1216	431	495	22
Oct '24	381	17700	4103	1158	376	512	11
Nov '24	442	16340	4094	1246	471	466	24
Dec '24	1014	20949	5233	1346	724	679	30
Jan '25	313	14532	3785	882	374	307	24
Feb '25	334	17122	3697	1286	459	313	28
Mar '25	352	16531	4366	2230	383	320	46
Apr '25	472	24951	7813	7961	433	575	28
May '25	318	21057	9015	7568	491	537	31
Jun '25	338	31229	10755	6665	532	690	31
Jul '25	339	34228	10281	5900	631	828	30
Aug '25	280	31857	13335	6297	645	840	32
Sep '25	300	18020	8108	3851	432	434	16
Oct '25	403	17121	4676	1108	2478	480	24
Nov '25	424	15953	4575	1584	388	395	48
Dec '25	898	21415	7297	7556	860	739	52
Jan '26	344	20723	4844	1784	429	307	31
Feb '26	352	19224	4659	1583	431	288	21
Mar '26	356	32592	20172	1956	428	299	40
Apr '26	214	45262	12436	3110	476	529	23
May '26	256	40237	9629	2612	479	506	34
Jun '26	295	69306	22888	5015	2167	1386	72
Jul '26	488	97552	30991	7729	1704	1932	138
Aug '26	345	92525	30234	6597	1323	1856	149

Brandy – monthly seasonality (index, 100 = average)

Brandy – monthly seasonality (index, 100 = average)
Month	Brandy – monthly seasonality (index, 100 = average)
Jan	82
Feb	86
Mar	89
Apr	86
May	72
Jun	79
Jul	104
Aug	78
Sep	76
Oct	98
Nov	109
Dec	240

Brandy is the only declining category in the group, making it a defensive trend: its additions fell 4,3% rok do roku, while all peers grew, from 1,7% for Flavored beers to 96,4% for Non-alcoholic beers. Brandy ranks sixth of seven categories with 9 560 additions in the recent year-over-year period, below Ciders at 9 151 additions despite Ciders growing 39,5%. Seasonality is pronounced: the index peaks at 240 in December, when Brandy reached 898 additions, versus 157 in May 2026.

2. How do Poles plan to buy in the “Brandy” subcategory?

Sources

Breakdown of additions to shopping lists by source: organic, from ads, from retail leaflets

Brandy – source mix

Brandy – source mix
Sources	Value
From leaflets	283
From ads	12
Organic	9265

Source mix comparison – all subcategories

Source mix comparison – all subcategories
Category	From leaflets	From ads	Organic
Brandy	2.96	0.13	96.91
Beers	12.55	7.57	79.88
Non-alcoholic beers	7.38	10.43	82.19
Flavored beers	23.47	36.43	40.1
Ready-to-drink beverages	5.43	19.24	75.33
Ciders	0.46	0.02	99.52
Non-alcoholic drinks	23.15	3.55	73.3

Brandy – source evolution over time

Brandy – source evolution over time
Month	From leaflets	From ads	Organic
Sep '24	0	0	302
Oct '24	0	0	381
Nov '24	0	0	442
Dec '24	0	2	1012
Jan '25	0	0	313
Feb '25	0	2	332
Mar '25	0	0	352
Apr '25	0	0	472
May '25	0	2	316
Jun '25	0	0	338
Jul '25	0	0	339
Aug '25	0	2	278
Sep '25	0	0	300
Oct '25	0	2	401
Nov '25	0	0	424
Dec '25	0	2	896
Jan '26	40	0	304
Feb '26	58	0	294
Mar '26	12	0	344
Apr '26	0	0	214
May '26	99	0	157
Jun '26	23	0	272
Jul '26	51	0	437
Aug '26	0	0	345

Brands from the “Brandy” subcategory – additions by source over the last year (top 10)

Brands from the “Brandy” subcategory – additions by source over the last year (top 10)
Brand	From leaflets	Organic
Metaxa	5	1520
Martell	220	12
Hennessy	0	101
CR&F	0	59
Torres	1	44
Ararat	0	35

Brandy is overwhelmingly organic, leaving little measured role for paid activation: organic additions account for 96,91%, while ads contribute 0,13% and leaflets 2,96%. The organic share is below Ciders at 99,52%, but clearly above Beers at 79,88%, Ready-to-drink beverages at 75,33% and Flavored beers at 40,10%. In August 2026 specifically, Brandy recorded 458 of 460 additions through Listonic and none from ads or leaflets.

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Month	Brandy – monthly seasonality (index, 100 = average)
Jan	82
Feb	86
Mar	89
Apr	86
May	72
Jun	79
Jul	104
Aug	78
Sep	76
Oct	98
Nov	109
Dec	240

Month	Brandy – monthly seasonality (index, 100 = average)
Jan	82
Feb	86
Mar	89
Apr	86
May	72
Jun	79
Jul	104
Aug	78
Sep	76
Oct	98
Nov	109
Dec	240

Month	Brandy – monthly seasonality (index, 100 = average)
Jan	82
Feb	86
Mar	89
Apr	86
May	72
Jun	79
Jul	104
Aug	78
Sep	76
Oct	98
Nov	109
Dec	240