Brandy
The “Brandy” subcategory includes 6 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Brandy – shopping list additions
4 610in Aug '25–Jul '26
↓ -7.5% YoYYoY = (Aug '25–Jul '26 vs Aug '24–Jul '25)Rank in category
6/7
of 7 subcategoriesOrganic additions
96.9%
Ads 0.1% | Leaflets 3%1. “Brandy” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Brandy | Beers | Non-alcoholic beers | Flavored beers | Ready-to-drink beverages | Ciders | Non-alcoholic drinks |
|---|---|---|---|---|---|---|---|
| Aug '24 | 379 | 29430 | 9611 | 2469 | 626 | 810 | 33 |
| Sep '24 | 302 | 17764 | 5267 | 1216 | 431 | 495 | 22 |
| Oct '24 | 381 | 17700 | 4103 | 1158 | 376 | 512 | 11 |
| Nov '24 | 442 | 16340 | 4094 | 1246 | 471 | 466 | 24 |
| Dec '24 | 1014 | 20949 | 5233 | 1346 | 724 | 679 | 30 |
| Jan '25 | 313 | 14532 | 3785 | 882 | 374 | 307 | 24 |
| Feb '25 | 334 | 17122 | 3697 | 1286 | 459 | 313 | 28 |
| Mar '25 | 352 | 16531 | 4366 | 2230 | 383 | 320 | 46 |
| Apr '25 | 472 | 24951 | 7813 | 7961 | 433 | 575 | 28 |
| May '25 | 318 | 21057 | 9015 | 7568 | 491 | 537 | 31 |
| Jun '25 | 338 | 31229 | 10755 | 6665 | 532 | 690 | 31 |
| Jul '25 | 339 | 34228 | 10281 | 5900 | 631 | 828 | 30 |
| Aug '25 | 280 | 31857 | 13335 | 6297 | 645 | 840 | 32 |
| Sep '25 | 300 | 18020 | 8108 | 3851 | 432 | 434 | 16 |
| Oct '25 | 403 | 17121 | 4676 | 1108 | 2478 | 480 | 24 |
| Nov '25 | 424 | 15953 | 4575 | 1584 | 388 | 395 | 48 |
| Dec '25 | 898 | 21415 | 7297 | 7556 | 860 | 739 | 52 |
| Jan '26 | 344 | 20723 | 4844 | 1784 | 429 | 307 | 31 |
| Feb '26 | 352 | 19224 | 4659 | 1583 | 431 | 288 | 21 |
| Mar '26 | 356 | 32592 | 20172 | 1956 | 428 | 299 | 40 |
| Apr '26 | 214 | 45262 | 12436 | 3110 | 476 | 529 | 23 |
| May '26 | 256 | 40237 | 9629 | 2612 | 479 | 506 | 34 |
| Jun '26 | 295 | 69306 | 22888 | 5015 | 2167 | 1386 | 72 |
| Jul '26 | 488 | 97552 | 30991 | 7729 | 1704 | 1932 | 138 |
Brandy – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Brandy – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 82 |
| Feb | 86 |
| Mar | 89 |
| Apr | 86 |
| May | 72 |
| Jun | 79 |
| Jul | 103 |
| Aug | 82 |
| Sep | 75 |
| Oct | 98 |
| Nov | 108 |
| Dec | 239 |
Brandy is declining against rising peers: it ranks sixth of seven related categories by additions, with a -7.5% year-over-year change. This diverges from Ciders and Non-alcoholic beers, whose recent-period totals were higher than in the preceding period. The category is strongly seasonal: the index peaks at 239 in December and reaches its low of 72 in May.
2. How do Poles plan to buy in the “Brandy” subcategory?
SourcesBrandy – source mix
| Sources | Value |
|---|---|
| From leaflets | 283 |
| From ads | 12 |
| Organic | 9299 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Brandy | 2.95 | 0.13 | 96.92 |
| Beers | 11.77 | 7.83 | 80.4 |
| Non-alcoholic beers | 7.16 | 11.38 | 81.46 |
| Flavored beers | 22.02 | 38.14 | 39.84 |
| Ready-to-drink beverages | 5.4 | 20.02 | 74.58 |
| Ciders | 0.37 | 0.02 | 99.61 |
| Non-alcoholic drinks | 20.14 | 3.11 | 76.75 |
Brandy – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Aug '24 | 0 | 0 | 379 |
| Sep '24 | 0 | 0 | 302 |
| Oct '24 | 0 | 0 | 381 |
| Nov '24 | 0 | 0 | 442 |
| Dec '24 | 0 | 2 | 1012 |
| Jan '25 | 0 | 0 | 313 |
| Feb '25 | 0 | 2 | 332 |
| Mar '25 | 0 | 0 | 352 |
| Apr '25 | 0 | 0 | 472 |
| May '25 | 0 | 2 | 316 |
| Jun '25 | 0 | 0 | 338 |
| Jul '25 | 0 | 0 | 339 |
| Aug '25 | 0 | 2 | 278 |
| Sep '25 | 0 | 0 | 300 |
| Oct '25 | 0 | 2 | 401 |
| Nov '25 | 0 | 0 | 424 |
| Dec '25 | 0 | 2 | 896 |
| Jan '26 | 40 | 0 | 304 |
| Feb '26 | 58 | 0 | 294 |
| Mar '26 | 12 | 0 | 344 |
| Apr '26 | 0 | 0 | 214 |
| May '26 | 99 | 0 | 157 |
| Jun '26 | 23 | 0 | 272 |
| Jul '26 | 51 | 0 | 437 |
Brands from the “Brandy” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Metaxa | 5 | 0 | 1482 |
| Martell | 220 | 0 | 12 |
| Hennessy | 0 | 0 | 95 |
| CR&F | 0 | 0 | 58 |
| Torres | 1 | 0 | 45 |
| Ararat | 0 | 0 | 36 |
Brandy is more organic-led than nearly every peer: across the source-mix period, 96.92% of additions were organic, 0.13% came from ads and 2.95% from leaflets. Only Ciders had a higher organic share at 99.61%; Brandy exceeded Beers at 80.40% and Flavored beers at 39.84%. Its leaflet share was also below Beers at 11.77% and Flavored beers at 22.02%.
