Flours
The “Flours” subcategory includes 6 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Flours – shopping list additions
1 067 884in Oct '25–Sep '26
↑ 39.5% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
2/6
of 6 subcategoriesOrganic additions
94.5%
Ads 2.1% | Leaflets 3.4%1. “Flours” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Flours | Pasta | Sugars | Rice | Grains | Rice and groats mixtures |
|---|---|---|---|---|---|---|
| Oct '25 | 71150 | 64168 | 50460 | 36173 | 22654 | 161 |
| Nov '25 | 69351 | 58475 | 48015 | 33793 | 21614 | 136 |
| Dec '25 | 106732 | 47938 | 82599 | 34316 | 22428 | 211 |
| Jan '26 | 69998 | 80978 | 42010 | 43672 | 29238 | 245 |
| Feb '26 | 64754 | 67976 | 39948 | 35725 | 22514 | 126 |
| Mar '26 | 66734 | 92982 | 53560 | 34440 | 23708 | 301 |
| Apr '26 | 63363 | 80145 | 49636 | 31467 | 25777 | 159 |
| May '26 | 48205 | 73329 | 33427 | 29894 | 24062 | 142 |
| Jun '26 | 83722 | 127499 | 64921 | 46423 | 37750 | 270 |
| Jul '26 | 133187 | 181050 | 103736 | 68828 | 53165 | 377 |
| Aug '26 | 137269 | 184920 | 104115 | 72280 | 50984 | 380 |
| Sep '26 | 153419 | 197073 | 107218 | 78808 | 52268 | 450 |
Flours – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Flours – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 90 |
| Feb | 84 |
| Mar | 83 |
| Apr | 87 |
| May | 68 |
| Jun | 86 |
| Jul | 121 |
| Aug | 126 |
| Sep | 138 |
| Oct | 90 |
| Nov | 91 |
| Dec | 135 |
Flours are growing faster than three of the five comparable subcategories: Over the past 12 months, they generated 1,067,884 additions, up 39.5% year over year. Seasonally, Flours are strongest in September (index 138) and weakest in May (68).
2. How do Poles plan to buy in the “Flours” subcategory?
SourcesFlours – source mix
| Sources | Value |
|---|---|
| From leaflets | 36530 |
| From ads | 22100 |
| Organic | 1009254 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Flours | 3.42 | 2.07 | 94.51 |
| Pasta | 4.94 | 3 | 92.06 |
| Sugars | 5.45 | 1.98 | 92.57 |
| Rice | 2.75 | 3.89 | 93.36 |
| Grains | 4.71 | 6.3 | 88.99 |
| Rice and groats mixtures | 19.98 | 3.96 | 76.06 |
Flours – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 1875 | 1856 | 67419 |
| Nov '25 | 2937 | 1837 | 64577 |
| Dec '25 | 3521 | 2880 | 100331 |
| Jan '26 | 2931 | 1515 | 65552 |
| Feb '26 | 4725 | 2744 | 57285 |
| Mar '26 | 3865 | 1216 | 61653 |
| Apr '26 | 3216 | 1155 | 58992 |
| May '26 | 2185 | 1012 | 45008 |
| Jun '26 | 2054 | 1404 | 80264 |
| Jul '26 | 2946 | 1517 | 128724 |
| Aug '26 | 2252 | 1639 | 133378 |
| Sep '26 | 4023 | 3325 | 146071 |
Brands from the “Flours” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Basia | 4391 | 2202 | 5602 |
| Polskie Młyny | 2744 | 2 | 5531 |
| Lubella | 522 | 437 | 502 |
| Gdańskie Młyny | 478 | 0 | 109 |
| Melvit | 237 | 0 | 55 |
| Złote Pola | 0 | 1 | 11 |
Flours are driven by organic additions, while advertising is used less than in four of the five comparable subcategories: over the past 12 months, 94.5% of additions were organic, 3.4% came from leaflets, and 2.1% from advertising.
