Sugars
The “Sugars” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Sugars – shopping list additions
648 177in Aug '25–Jul '26
↑ 15.7% YoYYoY = (Aug '25–Jul '26 vs Aug '24–Jul '25)Rank in category
3/6
of 6 subcategoriesOrganic additions
94.2%
Ads 2.1% | Leaflets 3.7%1. “Sugars” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Sugars | Pasta | Flours | Rice | Grains | Rice and groats mixtures |
|---|---|---|---|---|---|---|
| Aug '24 | 38998 | 57887 | 50159 | 28880 | 21610 | 115 |
| Sep '24 | 41186 | 54849 | 57738 | 34422 | 22299 | 147 |
| Oct '24 | 47662 | 64899 | 66044 | 34429 | 23227 | 169 |
| Nov '24 | 48655 | 62537 | 69823 | 35972 | 23884 | 219 |
| Dec '24 | 80833 | 56802 | 100044 | 33004 | 23049 | 128 |
| Jan '25 | 39541 | 78970 | 67929 | 43956 | 29411 | 205 |
| Feb '25 | 39324 | 67218 | 62956 | 36175 | 23958 | 224 |
| Mar '25 | 40819 | 65501 | 60433 | 38245 | 25314 | 221 |
| Apr '25 | 60954 | 55430 | 70120 | 32036 | 23896 | 160 |
| May '25 | 39382 | 62559 | 56052 | 34661 | 24504 | 146 |
| Jun '25 | 38255 | 53416 | 48084 | 28119 | 21975 | 109 |
| Jul '25 | 44576 | 49503 | 52091 | 28710 | 21122 | 134 |
| Aug '25 | 40084 | 52562 | 55227 | 30133 | 21913 | 114 |
| Sep '25 | 39781 | 51239 | 56972 | 31618 | 20941 | 148 |
| Oct '25 | 50460 | 64168 | 71150 | 36173 | 22654 | 161 |
| Nov '25 | 48015 | 58475 | 69351 | 33793 | 21614 | 136 |
| Dec '25 | 82599 | 47938 | 106732 | 34316 | 22428 | 211 |
| Jan '26 | 42010 | 80978 | 69998 | 43672 | 29238 | 245 |
| Feb '26 | 39948 | 67976 | 64754 | 35725 | 22514 | 126 |
| Mar '26 | 53560 | 92982 | 66734 | 34440 | 23708 | 301 |
| Apr '26 | 49636 | 80145 | 63363 | 31467 | 25777 | 159 |
| May '26 | 33427 | 73329 | 48205 | 29894 | 24062 | 142 |
| Jun '26 | 64921 | 127499 | 83722 | 46423 | 37750 | 270 |
| Jul '26 | 103736 | 181050 | 133187 | 68828 | 53165 | 377 |
Sugars – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Sugars – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 81 |
| Feb | 79 |
| Mar | 94 |
| Apr | 110 |
| May | 72 |
| Jun | 102 |
| Jul | 147 |
| Aug | 79 |
| Sep | 80 |
| Oct | 97 |
| Nov | 96 |
| Dec | 162 |
Sugars has a late-period surge worth timing around July demand: volume rose from 64,921 in June 2026 to 103,736 in July 2026, while all related categories also increased month to month. Sugars delivered 15.7% year-over-year growth and ranked third of six by period total, behind Pasta and Flours; peer year-over-year rates are not reported. Its seasonality is strongest in July, with an index of 162, and weakest in December at 72.
2. How do Poles plan to buy in the “Sugars” subcategory?
SourcesSugars – source mix
| Sources | Value |
|---|---|
| From leaflets | 44478 |
| From ads | 25833 |
| Organic | 1138051 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Sugars | 3.68 | 2.14 | 94.18 |
| Pasta | 2.79 | 3.37 | 93.84 |
| Flours | 2.44 | 1.55 | 96.01 |
| Rice | 1.96 | 3.01 | 95.03 |
| Grains | 3.41 | 4.95 | 91.64 |
| Rice and groats mixtures | 17.98 | 0.76 | 81.26 |
Sugars – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Aug '24 | 0 | 0 | 38998 |
| Sep '24 | 0 | 0 | 41186 |
| Oct '24 | 766 | 0 | 46896 |
| Nov '24 | 941 | 0 | 47714 |
| Dec '24 | 1164 | 0 | 79669 |
| Jan '25 | 839 | 0 | 38702 |
| Feb '25 | 1121 | 0 | 38203 |
| Mar '25 | 1153 | 2798 | 36868 |
| Apr '25 | 1000 | 4725 | 55229 |
| May '25 | 650 | 188 | 38544 |
| Jun '25 | 628 | 140 | 37487 |
| Jul '25 | 859 | 5038 | 38679 |
| Aug '25 | 661 | 171 | 39252 |
| Sep '25 | 520 | 182 | 39079 |
| Oct '25 | 634 | 1258 | 48568 |
| Nov '25 | 2520 | 1713 | 43782 |
| Dec '25 | 3203 | 2878 | 76518 |
| Jan '26 | 3152 | 194 | 38664 |
| Feb '26 | 3826 | 166 | 35956 |
| Mar '26 | 7079 | 2813 | 43668 |
| Apr '26 | 2872 | 1980 | 44784 |
| May '26 | 2163 | 147 | 31117 |
| Jun '26 | 3287 | 492 | 61142 |
| Jul '26 | 5440 | 950 | 97346 |
Brands from the “Sugars” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Królewski | 3887 | 19821 | 4142 |
| Diamant | 15410 | 38 | 962 |
| Polski Cukier | 5874 | 0 | 370 |
| Sante | 86 | 0 | 35 |
| Słodka Łyżeczka | 0 | 0 | 96 |
Sugars combines a strongly organic base with a relatively active leaflet channel: organic additions accounted for 94.18%, compared with 93.84% for Pasta and 91.64% for Grains. Ads represented 2.14%, below Pasta, Rice and Grains but above Flours at 1.55%; leaflets contributed 3.68%, above Pasta and Flours but below Rice and Rice and groats mixtures.
