Sugars
The “Sugars” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Sugars – shopping list additions
779 645in Oct '25–Sep '26
↑ 39.3% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
3/6
of 6 subcategoriesOrganic additions
92.6%
Ads 2% | Leaflets 5.5%1. “Sugars” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Sugars | Pasta | Flours | Rice | Grains | Rice and groats mixtures |
|---|---|---|---|---|---|---|
| Oct '25 | 50460 | 64168 | 71150 | 36173 | 22654 | 161 |
| Nov '25 | 48015 | 58475 | 69351 | 33793 | 21614 | 136 |
| Dec '25 | 82599 | 47938 | 106732 | 34316 | 22428 | 211 |
| Jan '26 | 42010 | 80978 | 69998 | 43672 | 29238 | 245 |
| Feb '26 | 39948 | 67976 | 64754 | 35725 | 22514 | 126 |
| Mar '26 | 53560 | 92982 | 66734 | 34440 | 23708 | 301 |
| Apr '26 | 49636 | 80145 | 63363 | 31467 | 25777 | 159 |
| May '26 | 33427 | 73329 | 48205 | 29894 | 24062 | 142 |
| Jun '26 | 64921 | 127499 | 83722 | 46423 | 37750 | 270 |
| Jul '26 | 103736 | 181050 | 133187 | 68828 | 53165 | 377 |
| Aug '26 | 104115 | 184920 | 137269 | 72280 | 50984 | 380 |
| Sep '26 | 107218 | 197073 | 153419 | 78808 | 52268 | 450 |
Sugars – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Sugars – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 73 |
| Feb | 71 |
| Mar | 85 |
| Apr | 99 |
| May | 65 |
| Jun | 92 |
| Jul | 133 |
| Aug | 129 |
| Sep | 132 |
| Oct | 88 |
| Nov | 87 |
| Dec | 146 |
Sugars are growing faster than two of the five comparable subcategories: over 12 months, Sugars recorded 779,645 additions, with 39.3% year-over-year growth. The seasonal peak comes in December (index 146), while the trough is in May (65).
2. How do Poles plan to buy in the “Sugars” subcategory?
SourcesSugars – source mix
| Sources | Value |
|---|---|
| From leaflets | 42508 |
| From ads | 15436 |
| Organic | 721701 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Sugars | 5.45 | 1.98 | 92.57 |
| Pasta | 4.94 | 3 | 92.06 |
| Flours | 3.42 | 2.07 | 94.51 |
| Rice | 2.75 | 3.89 | 93.36 |
| Grains | 4.71 | 6.3 | 88.99 |
| Rice and groats mixtures | 19.98 | 3.96 | 76.06 |
Sugars – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 634 | 1258 | 48568 |
| Nov '25 | 2520 | 1713 | 43782 |
| Dec '25 | 3203 | 2878 | 76518 |
| Jan '26 | 3152 | 194 | 38664 |
| Feb '26 | 3826 | 166 | 35956 |
| Mar '26 | 7079 | 2813 | 43668 |
| Apr '26 | 2872 | 1980 | 44784 |
| May '26 | 2163 | 147 | 31117 |
| Jun '26 | 3287 | 492 | 61142 |
| Jul '26 | 5440 | 950 | 97346 |
| Aug '26 | 4574 | 2012 | 97529 |
| Sep '26 | 3758 | 833 | 102627 |
Brands from the “Sugars” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Diamant | 13592 | 1462 | 276 |
| Królewski | 4011 | 7979 | 196 |
| Polski Cukier | 5632 | 2 | 175 |
| Sante | 37 | 0 | 11 |
| Słodka Łyżeczka | 0 | 0 | 29 |
Sugars are primarily consumer-led, while advertising remains an underutilized channel: over 12 months, organic additions accounted for 92.6%, while leaflet-driven additions made up 5.5%. Advertising had a 2.0% share, the lowest among the comparable subcategories.
