Rice and groats mixtures
The “Rice and groats mixtures” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Rice and groats mixtures – shopping list additions
2 958in Oct '25–Sep '26
↑ 49.6% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
6/6
of 6 subcategoriesOrganic additions
76.1%
Ads 4% | Leaflets 20%1. “Rice and groats mixtures” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Rice and groats mixtures | Pasta | Flours | Sugars | Rice | Grains |
|---|---|---|---|---|---|---|
| Oct '25 | 161 | 64168 | 71150 | 50460 | 36173 | 22654 |
| Nov '25 | 136 | 58475 | 69351 | 48015 | 33793 | 21614 |
| Dec '25 | 211 | 47938 | 106732 | 82599 | 34316 | 22428 |
| Jan '26 | 245 | 80978 | 69998 | 42010 | 43672 | 29238 |
| Feb '26 | 126 | 67976 | 64754 | 39948 | 35725 | 22514 |
| Mar '26 | 301 | 92982 | 66734 | 53560 | 34440 | 23708 |
| Apr '26 | 159 | 80145 | 63363 | 49636 | 31467 | 25777 |
| May '26 | 142 | 73329 | 48205 | 33427 | 29894 | 24062 |
| Jun '26 | 270 | 127499 | 83722 | 64921 | 46423 | 37750 |
| Jul '26 | 377 | 181050 | 133187 | 103736 | 68828 | 53165 |
| Aug '26 | 380 | 184920 | 137269 | 104115 | 72280 | 50984 |
| Sep '26 | 450 | 197073 | 153419 | 107218 | 78808 | 52268 |
Rice and groats mixtures – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Rice and groats mixtures – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 109 |
| Feb | 85 |
| Mar | 127 |
| Apr | 78 |
| May | 70 |
| Jun | 92 |
| Jul | 124 |
| Aug | 120 |
| Sep | 145 |
| Oct | 80 |
| Nov | 86 |
| Dec | 82 |
Rice and groats mixtures are growing faster than four of the five comparable subcategories: over the 12-month period, the subcategory generated 2,958 additions, with 49.6% year-over-year growth. The seasonal peak comes in September at an index of 145, while the trough is in May at 70.
2. How do Poles plan to buy in the “Rice and groats mixtures” subcategory?
SourcesRice and groats mixtures – source mix
| Sources | Value |
|---|---|
| From leaflets | 591 |
| From ads | 117 |
| Organic | 2250 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Rice and groats mixtures | 19.98 | 3.96 | 76.06 |
| Pasta | 4.94 | 3 | 92.06 |
| Flours | 3.42 | 2.07 | 94.51 |
| Sugars | 5.45 | 1.98 | 92.57 |
| Rice | 2.75 | 3.89 | 93.36 |
| Grains | 4.71 | 6.3 | 88.99 |
Rice and groats mixtures – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 29 | 4 | 128 |
| Nov '25 | 2 | 0 | 134 |
| Dec '25 | 84 | 0 | 127 |
| Jan '26 | 63 | 4 | 178 |
| Feb '26 | 0 | 2 | 124 |
| Mar '26 | 129 | 1 | 171 |
| Apr '26 | 4 | 0 | 155 |
| May '26 | 26 | 0 | 116 |
| Jun '26 | 83 | 0 | 187 |
| Jul '26 | 100 | 2 | 275 |
| Aug '26 | 65 | 1 | 314 |
| Sep '26 | 6 | 103 | 341 |
Brands from the “Rice and groats mixtures” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Plony Natury Natural Mix | 544 | 109 | 53 |
| Melvit Trendy Lunch | 2 | 0 | 24 |
| Kupiec Lunch Mix | 11 | 0 | 8 |
| Monini Rice&More | 0 | 0 | 4 |
| Sonko Fit Lunch | 0 | 0 | 0 |
Consumer-led activity dominates, but the organic share is the lowest among comparable subcategories: over the 12-month period, organic additions accounted for 76.1%, while leaflet-driven additions made up 20.0%. Ad-driven additions accounted for 4.0% of the source mix, or 117 additions.
