Brand PerformancePOWERED BY
Main logo&Moja gazetka logo
Brand Performance logo

The brand Diamant belongs to the Sugars category.

Diamant holds a 66.69% market share in the Sugars category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Diamant

Sugars
productLogo
to receive information about changes in the popularity of this brand.
BRAND CHARTS
Udział procentowy marek w kategorii Sugars
MarkaUdział procentowy
Diamant66.69%
Polski Cukier17.61%
Królewski15.52%
Sante0.10%
Słodka Łyżeczka0.08%

Brand Diamant percentage share in the category Sugars in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
66.69%Diamant
ALL BRANDS
Historyczny udział procentowy marek w kategorii Sugars (miesięcznie)
MiesiącPolski CukierKrólewskiDiamantSanteSłodka Łyżeczka
2024-09-01T00:00:0016.49%39.18%38.14%2.06%4.12%
2024-10-01T00:00:0025.31%13.58%58.15%2.22%0.74%
2024-11-01T00:00:0021.86%11.13%65.98%0.26%0.78%
2024-12-01T00:00:005.22%76.59%17.96%0.10%0.13%
2025-01-01T00:00:0018.94%30.43%49.22%0.31%1.09%
2025-02-01T00:00:0019.45%8.66%70.94%0.24%0.71%
2025-03-01T00:00:005.48%78.10%16.11%0.06%0.25%
2025-04-01T00:00:002.59%88.42%8.70%0.15%0.13%
2025-05-01T00:00:0022.59%8.94%65.65%1.41%1.41%
2025-06-01T00:00:0022.99%9.54%63.56%3.25%0.65%
2025-07-01T00:00:003.41%87.85%8.63%0.02%0.09%
2025-08-01T00:00:0018.25%14.09%64.29%1.39%1.98%
2025-09-01T00:00:0019.65%11.19%67.66%1.24%0.25%
2025-10-01T00:00:0023.50%17.31%58.33%0.85%0.00%
2025-11-01T00:00:003.97%73.89%21.41%0.68%0.05%
2025-12-01T00:00:005.42%65.33%29.16%0.03%0.06%
2026-01-01T00:00:0018.93%12.13%68.57%0.07%0.30%
2026-02-01T00:00:0028.29%17.97%53.63%0.06%0.06%
2026-03-01T00:00:0018.30%46.42%35.27%0.01%0.00%
2026-04-01T00:00:008.81%54.42%36.70%0.05%0.03%
2026-05-01T00:00:0023.78%14.94%61.20%0.09%0.00%
2026-06-01T00:00:0023.04%25.62%50.69%0.47%0.17%
2026-07-01T00:00:0026.53%20.62%52.47%0.16%0.22%
2026-08-01T00:00:0017.58%16.02%66.23%0.09%0.07%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Sugars category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Diamant
Others
Polski Cukier
Królewski
Sante
Słodka Łyżeczka

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Diamant from the Sugars category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
35.5 h
Sugars
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.
Comparison with the other subcategories in “Bulk products nad pasta”
Pasta
Rice
Grains
29.7 h
32.5 h
32.9 h
Median of the Bulk products nad pasta category: 33.1 h
Rice and groats mixtures
Flours
Sugars
33.3 h
35.5 h
35.5 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Sugars (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:000.24%
2024-10-01T00:00:001.70%
2024-11-01T00:00:001.59%
2024-12-01T00:00:004.88%
2025-01-01T00:00:001.63%
2025-02-01T00:00:002.14%
2025-03-01T00:00:008.71%
2025-04-01T00:00:008.67%
2025-05-01T00:00:001.08%
2025-06-01T00:00:001.21%
2025-07-01T00:00:0012.30%
2025-08-01T00:00:001.26%
2025-09-01T00:00:001.01%
2025-10-01T00:00:000.93%
2025-11-01T00:00:004.30%
2025-12-01T00:00:003.89%
2026-01-01T00:00:003.22%
2026-02-01T00:00:004.51%
2026-03-01T00:00:0013.37%
2026-04-01T00:00:007.64%
2026-05-01T00:00:003.49%
2026-06-01T00:00:003.58%
2026-07-01T00:00:003.08%
2026-08-01T00:00:004.06%
3.90%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Sugars added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Sugars (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:009741186
2024-10-01T00:00:0081047662
2024-11-01T00:00:0077348655
2024-12-01T00:00:00394380833
2025-01-01T00:00:0064439541
2025-02-01T00:00:0084339324
2025-03-01T00:00:00355740819
2025-04-01T00:00:00528560954
2025-05-01T00:00:0042539382
2025-06-01T00:00:0046138255
2025-07-01T00:00:00548344576
2025-08-01T00:00:0050440084
2025-09-01T00:00:0040239781
2025-10-01T00:00:0046850460
2025-11-01T00:00:00206448015
2025-12-01T00:00:00321082599
2026-01-01T00:00:00135242010
2026-02-01T00:00:00180339948
2026-03-01T00:00:00716053560
2026-04-01T00:00:00379349636
2026-05-01T00:00:00116533427
2026-06-01T00:00:00232264921
2026-07-01T00:00:003196103736
2026-08-01T00:00:004226104115

Additions of a product from category Sugars

Absolute data on adding products from category Sugars with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Sugars
Number of additions Sugars with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
Is your brand missing from the comparison?
rectangles
Want to increase your sales?Contact us
rectangles
Privacy policy
© 2006-2026 Listonic. Listonic dev, Listonic ads and Brand Performance are part of Listonic.
Facebook iconLinkedIn icon