Frozen fish
The “Frozen fish” subcategory includes 3 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Frozen fish – shopping list additions
454in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
5/6
of 6 subcategoriesOrganic additions
21.4%
Ads 0% | Leaflets 78.6%1. “Frozen fish” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Frozen fish | Ice cream | Frozen meals | Frozen vegetables and fruits | Frozen fries, potatoes | Frozen pizzas |
|---|---|---|---|---|---|---|
| Oct '25 | 0 | 0 | 0 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Apr '26 | 0 | 1 | 0 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Jun '26 | 11 | 9395 | 1761 | 1180 | 2 | 1 |
| Jul '26 | 34 | 38854 | 10967 | 4975 | 306 | 51 |
| Aug '26 | 90 | 29944 | 11425 | 4364 | 183 | 106 |
| Sep '26 | 319 | 15547 | 17911 | 6877 | 239 | 229 |
Frozen fish – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Frozen fish – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 29 |
| Jul | 90 |
| Aug | 238 |
| Sep | 843 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Frozen fish: 454 additions in the period, 0% YoY. Ranked 5 of 6 subcategories in the category.
2. How do Poles plan to buy in the “Frozen fish” subcategory?
SourcesFrozen fish – source mix
| Sources | Value |
|---|---|
| From leaflets | 357 |
| From ads | 0 |
| Organic | 97 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Frozen fish | 78.63 | 0 | 21.37 |
| Ice cream | 61.2 | 26.16 | 12.64 |
| Frozen meals | 74.18 | 4.16 | 21.66 |
| Frozen vegetables and fruits | 58.65 | 29.31 | 12.04 |
| Frozen fries, potatoes | 93.56 | 0 | 6.44 |
| Frozen pizzas | 74.94 | 0 | 25.06 |
Frozen fish – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 11 | 0 | 0 |
| Jul '26 | 30 | 0 | 4 |
| Aug '26 | 71 | 0 | 19 |
| Sep '26 | 245 | 0 | 74 |
Brands from the “Frozen fish” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Frosta | 2135 | 0 | 5262 |
| Abramczyk | 1113 | 0 | 49 |
| Family Fish | 685 | 0 | 4 |
Source mix: organic 21.4%, from ads 0%, from leaflets 78.6%.
