Ice cream
The “Ice cream” subcategory includes 14 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Ice cream – shopping list additions
93 741in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
1/6
of 6 subcategoriesOrganic additions
12.6%
Ads 26.2% | Leaflets 61.2%1. “Ice cream” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Ice cream | Frozen meals | Frozen vegetables and fruits | Frozen fries, potatoes | Frozen fish | Frozen pizzas |
|---|---|---|---|---|---|---|
| Oct '25 | 0 | 0 | 0 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Apr '26 | 1 | 0 | 0 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 | 0 | 0 | 0 |
| Jun '26 | 9395 | 1761 | 1180 | 2 | 11 | 1 |
| Jul '26 | 38854 | 10967 | 4975 | 306 | 34 | 51 |
| Aug '26 | 29944 | 11425 | 4364 | 183 | 90 | 106 |
| Sep '26 | 15547 | 17911 | 6877 | 239 | 319 | 229 |
Ice cream – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Ice cream – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 120 |
| Jul | 497 |
| Aug | 383 |
| Sep | 199 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Ice cream: 93 741 additions in the period, 0% YoY. Ranked 1 of 6 subcategories in the category.
2. How do Poles plan to buy in the “Ice cream” subcategory?
SourcesIce cream – source mix
| Sources | Value |
|---|---|
| From leaflets | 57374 |
| From ads | 24523 |
| Organic | 11844 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Ice cream | 61.2 | 26.16 | 12.64 |
| Frozen meals | 74.18 | 4.16 | 21.66 |
| Frozen vegetables and fruits | 58.65 | 29.31 | 12.04 |
| Frozen fries, potatoes | 93.56 | 0 | 6.44 |
| Frozen fish | 78.63 | 0 | 21.37 |
| Frozen pizzas | 74.94 | 0 | 25.06 |
Ice cream – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 1 | 0 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 4846 | 4462 | 87 |
| Jul '26 | 22511 | 14773 | 1570 |
| Aug '26 | 18805 | 4811 | 6328 |
| Sep '26 | 11212 | 476 | 3859 |
Brands from the “Ice cream” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Grycan | 2664 | 0 | 15572 |
| Marletto | 13095 | 0 | 2174 |
| Koral | 6089 | 0 | 3524 |
| Nestle | 5379 | 0 | 2690 |
| Algida | 3464 | 0 | 270 |
| Milka | 2828 | 0 | 308 |
| Magnum | 1511 | 0 | 1255 |
| Zielona Budka | 1781 | 0 | 229 |
| Gelatelli | 1862 | 0 | 133 |
| Monte | 146 | 0 | 23 |
Source mix: organic 12.6%, from ads 26.2%, from leaflets 61.2%.
