Frozen meals
The “Frozen meals” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Frozen meals – shopping list additions
35 994in Oct '25–Sep '26
↑ 87.7% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
6/7
of 7 subcategoriesOrganic additions
60.7%
Ads 24.8% | Leaflets 14.5%1. “Frozen meals” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Frozen meals | Frozen vegetables and fruits | Ice cream | Frozen French fries and potato products | Frozen pizzas and buns | Frozen fish | Frozen bagguetes |
|---|---|---|---|---|---|---|---|
| Oct '25 | 1696 | 51032 | 10945 | 4333 | 2460 | 2542 | 1219 |
| Nov '25 | 2193 | 55500 | 10337 | 2241 | 2330 | 3062 | 144 |
| Dec '25 | 1647 | 59083 | 13056 | 2626 | 1969 | 4628 | 361 |
| Jan '26 | 2913 | 80271 | 13796 | 3483 | 4116 | 3434 | 3123 |
| Feb '26 | 2526 | 70109 | 13190 | 3684 | 5061 | 3548 | 278 |
| Mar '26 | 3482 | 68402 | 25849 | 15555 | 2977 | 3227 | 224 |
| Apr '26 | 2607 | 60848 | 45287 | 3007 | 3285 | 2500 | 426 |
| May '26 | 2267 | 49090 | 56864 | 2483 | 3027 | 2116 | 385 |
| Jun '26 | 2879 | 70264 | 124351 | 5201 | 5875 | 3075 | 547 |
| Jul '26 | 2262 | 92879 | 148128 | 7714 | 8858 | 3780 | 519 |
| Aug '26 | 2315 | 93477 | 132204 | 4716 | 5705 | 3561 | 370 |
| Sep '26 | 9207 | 114071 | 61735 | 6066 | 7679 | 4858 | 1348 |
Frozen meals – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Frozen meals – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 115 |
| Feb | 100 |
| Mar | 122 |
| Apr | 79 |
| May | 74 |
| Jun | 91 |
| Jul | 75 |
| Aug | 82 |
| Sep | 228 |
| Oct | 75 |
| Nov | 90 |
| Dec | 69 |
Frozen meals are growing faster than three of the six comparable subcategories: over the past 12 months, they generated 35,994 additions, with 87.7% year-over-year growth. The seasonal peak comes in September at an index of 228, while the trough is in December at 69.
2. How do Poles plan to buy in the “Frozen meals” subcategory?
SourcesFrozen meals – source mix
| Sources | Value |
|---|---|
| From leaflets | 5219 |
| From ads | 8924 |
| Organic | 21851 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Frozen meals | 14.5 | 24.79 | 60.71 |
| Frozen vegetables and fruits | 7.45 | 14.47 | 78.08 |
| Ice cream | 24.03 | 11.29 | 64.68 |
| Frozen French fries and potato products | 30.91 | 29.85 | 39.24 |
| Frozen pizzas and buns | 23.5 | 22.4 | 54.1 |
| Frozen fish | 10.53 | 40.13 | 49.34 |
| Frozen bagguetes | 24.09 | 59.32 | 16.59 |
Frozen meals – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 31 | 102 | 1563 |
| Nov '25 | 27 | 656 | 1510 |
| Dec '25 | 16 | 78 | 1553 |
| Jan '26 | 615 | 348 | 1950 |
| Feb '26 | 486 | 336 | 1704 |
| Mar '26 | 943 | 805 | 1734 |
| Apr '26 | 636 | 400 | 1571 |
| May '26 | 600 | 478 | 1189 |
| Jun '26 | 485 | 613 | 1781 |
| Jul '26 | 189 | 127 | 1946 |
| Aug '26 | 149 | 194 | 1972 |
| Sep '26 | 1042 | 4787 | 3378 |
Brands from the “Frozen meals” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Frosta | 1636 | 13308 | 1031 |
| Hortex | 3668 | 3767 | 1882 |
| Proste Historie | 1021 | 0 | 410 |
| Culinea | 440 | 0 | 60 |
| Jawo | 137 | 0 | 266 |
| Aviko | 151 | 0 | 21 |
| Bonduelle | 20 | 0 | 38 |
Consumer-led activity dominates, while advertising does not set Frozen meals apart from comparable subcategories: over the past 12 months, organic additions accounted for 60.7%, and ad-driven additions for 24.8%. The number of comparable subcategories with a higher advertising share equals the number with a lower one.
