Hortex
Frozen meals
Hortex leads the Frozen meals category with a 83.35% share over the last four weeks (7 brands compared).
Its monthly share for September 2026 was 73.13%, compared with 24.92% the month before.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
Sources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand Hortex from the Frozen meals category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase41.1 h
Frozen meals
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.Frozen meals
Frozen pizzas and buns
Frozen French fries and potato products
Frozen fish
41.1 h
74.5 h
111.5 h
117.7 h
Median of the Frozen products category: 117.7 h
Frozen vegetables and fruits
Ice cream
Frozen bagguetes
124.4 h
135.3 h
378.7 h
| Miesiąc | BLI (%) |
|---|---|
| 2024-10-01T00:00:00 | 26.31% |
| 2024-11-01T00:00:00 | 27.23% |
| 2024-12-01T00:00:00 | 37.00% |
| 2025-01-01T00:00:00 | 25.94% |
| 2025-02-01T00:00:00 | 36.17% |
| 2025-03-01T00:00:00 | 48.17% |
| 2025-04-01T00:00:00 | 62.72% |
| 2025-05-01T00:00:00 | 78.59% |
| 2025-06-01T00:00:00 | 47.47% |
| 2025-07-01T00:00:00 | 100.00% |
| 2025-08-01T00:00:00 | 73.00% |
| 2025-09-01T00:00:00 | 58.10% |
| 2025-10-01T00:00:00 | 48.41% |
| 2025-11-01T00:00:00 | 100.00% |
| 2025-12-01T00:00:00 | 100.00% |
| 2026-01-01T00:00:00 | 54.82% |
| 2026-02-01T00:00:00 | 63.74% |
| 2026-03-01T00:00:00 | 67.23% |
| 2026-04-01T00:00:00 | 60.68% |
| 2026-05-01T00:00:00 | 73.84% |
| 2026-06-01T00:00:00 | 60.19% |
| 2026-07-01T00:00:00 | 100.00% |
| 2026-08-01T00:00:00 | 93.61% |
| 2026-09-01T00:00:00 | 71.90% |
45.60%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Frozen meals with the brandAll additions Frozen meals
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-10-01T00:00:00 | 462 | 1756 |
| 2024-11-01T00:00:00 | 531 | 1950 |
| 2024-12-01T00:00:00 | 562 | 1519 |
| 2025-01-01T00:00:00 | 619 | 2386 |
| 2025-02-01T00:00:00 | 743 | 2054 |
| 2025-03-01T00:00:00 | 1026 | 2130 |
| 2025-04-01T00:00:00 | 646 | 1030 |
| 2025-05-01T00:00:00 | 903 | 1149 |
| 2025-06-01T00:00:00 | 609 | 1283 |
| 2025-07-01T00:00:00 | 1301 | 1301 |
| 2025-08-01T00:00:00 | 1052 | 1441 |
| 2025-09-01T00:00:00 | 739 | 1272 |
| 2025-10-01T00:00:00 | 821 | 1696 |
| 2025-11-01T00:00:00 | 3059 | 3059 |
| 2025-12-01T00:00:00 | 1940 | 1940 |
| 2026-01-01T00:00:00 | 1597 | 2913 |
| 2026-02-01T00:00:00 | 1610 | 2526 |
| 2026-03-01T00:00:00 | 2341 | 3482 |
| 2026-04-01T00:00:00 | 1582 | 2607 |
| 2026-05-01T00:00:00 | 1674 | 2267 |
| 2026-06-01T00:00:00 | 1733 | 2879 |
| 2026-07-01T00:00:00 | 2712 | 2712 |
| 2026-08-01T00:00:00 | 2167 | 2315 |
| 2026-09-01T00:00:00 | 6620 | 9207 |
Additions of a product from category Frozen meals
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Frozen meals
Number of additions Frozen meals with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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