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The brand Mövenpick belongs to the Ice cream category.

Mövenpick holds a 0.01% market share in the Ice cream category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Mövenpick

Brand Performance
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BRAND CHARTS
Udział procentowy marek w kategorii Ice cream
MarkaUdział procentowy
Grycan40.54%
Marletto19.96%
Manhattan9.76%
Big Milk6.56%
Kaktus5.83%
Magnum3.59%
Gelatelli3.48%
Carte D'Or2.57%
Zielona Budka1.69%
Willisch0.71%
Oreo0.58%
Nuii0.56%
Pirulo0.50%
Milka0.42%
Hortex0.41%
Nesquik0.38%
Kinder0.29%
Ben&Jerry's0.27%
Lody Koktajlowe Koral0.26%
Monte0.26%
Häagen Dazs0.25%
Twister0.22%
Zapp0.22%
Lion0.21%
Kolorowe Lato0.18%
KitKat0.17%
Grand0.08%
Bambino0.02%
Wedel0.01%
Mövenpick0.01%
Cortina0.01%
Nogger0.00%
Premieur0.00%

Brand Mövenpick percentage share in the category Ice cream in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.01%Mövenpick
ALL BRANDS
Historyczny udział procentowy marek w kategorii Ice cream (miesięcznie)
MiesiącTwisterBambinoGelatelliCarte D'OrGrycanHäagen DazsLody Koktajlowe KoralMagnumMövenpickNesquikZielona BudkaMarlettoMilkaMonteWedelBig MilkHortexWillischZappNoggerGrandKaktusManhattanKolorowe LatoBen&Jerry'sNuiiPiruloCortinaOreoLionKitKatKinderPremieur
2024-08-01T00:00:001.47%0.14%0.55%7.25%16.15%1.30%0.82%7.49%0.07%2.02%2.57%17.45%2.39%2.12%0.07%7.22%0.99%0.99%0.38%0.38%0.17%16.46%5.23%0.07%0.62%0.38%0.31%0.00%2.77%0.31%0.31%1.57%0.00%
2024-09-01T00:00:001.55%0.23%1.31%5.57%16.71%1.01%0.23%11.29%0.00%1.16%0.93%18.41%3.17%1.55%0.08%5.72%0.31%2.63%0.62%0.00%0.15%14.39%5.96%0.15%0.62%0.31%0.15%0.23%3.17%0.39%0.46%1.55%0.00%
2024-10-01T00:00:000.21%0.14%1.49%1.20%29.37%0.92%0.21%4.74%0.00%1.42%4.74%16.49%0.71%0.14%0.00%2.41%0.07%2.05%1.49%0.00%0.21%7.01%4.81%0.00%3.11%0.00%0.07%11.89%4.39%0.00%0.07%0.64%0.00%
2024-11-01T00:00:000.00%0.13%1.04%14.75%20.23%0.91%1.04%9.66%0.13%1.57%3.66%17.23%2.35%0.91%0.00%4.83%0.00%2.61%0.26%0.00%0.13%8.09%2.74%0.00%4.18%0.13%0.00%0.39%2.35%0.00%0.13%0.52%0.00%
2024-12-01T00:00:000.36%0.00%0.47%4.98%23.58%1.07%7.23%5.45%0.71%0.59%0.95%21.68%1.54%0.12%0.00%1.66%0.00%3.91%3.79%0.00%0.36%9.95%6.99%0.00%1.78%0.00%0.00%0.00%2.13%0.00%0.24%0.47%0.00%
2025-01-01T00:00:000.00%0.21%2.85%2.32%33.40%1.90%0.53%4.43%0.00%0.32%4.74%16.86%1.16%0.21%0.11%3.37%0.00%1.58%0.74%0.00%0.00%12.01%2.63%0.00%6.74%0.32%0.00%0.11%2.85%0.00%0.11%0.53%0.00%
2025-02-01T00:00:000.28%0.09%0.66%9.57%16.97%1.04%5.69%5.12%0.00%0.57%3.60%20.66%2.09%0.28%0.00%3.32%0.00%3.22%0.57%0.00%0.38%8.63%7.68%0.00%6.54%0.00%0.00%0.57%1.90%0.09%0.09%0.38%0.00%
2025-03-01T00:00:000.05%0.00%2.84%4.89%17.26%0.68%0.49%7.09%0.05%1.76%2.25%19.07%3.23%1.76%0.05%5.67%0.00%1.61%0.39%0.00%0.10%16.14%5.28%0.10%0.44%0.10%2.35%0.34%3.28%0.15%0.29%2.30%0.00%
2025-04-01T00:00:000.54%0.00%5.17%3.73%11.66%0.30%1.80%7.33%0.75%0.66%3.19%19.59%2.07%0.42%0.00%12.26%0.15%2.58%0.96%0.03%0.18%14.99%5.20%0.06%1.59%0.57%0.48%0.03%2.01%0.24%0.24%1.20%0.00%
2025-05-01T00:00:001.00%0.04%2.13%4.30%10.35%0.28%0.95%5.02%0.24%0.72%2.19%22.80%3.51%0.31%0.00%7.93%0.96%1.43%1.54%0.21%0.46%9.70%1.95%0.31%0.55%0.66%0.64%0.00%17.26%0.12%0.10%2.33%0.00%
2025-06-01T00:00:000.40%0.03%1.52%3.00%27.96%0.27%0.61%3.58%0.01%0.74%3.37%16.28%5.39%0.82%0.00%4.71%1.68%0.71%1.28%0.02%0.16%9.78%2.43%0.10%0.18%0.73%0.25%0.00%12.32%0.11%0.12%1.46%0.00%
2025-07-01T00:00:000.10%0.01%1.31%2.30%7.46%0.49%0.31%1.81%0.03%0.35%2.54%5.95%2.87%0.56%0.01%57.24%0.16%0.30%0.47%0.01%0.15%4.49%2.80%0.04%0.13%1.07%0.22%0.15%5.96%0.04%0.04%0.60%0.00%
2025-08-01T00:00:000.65%0.06%0.19%2.12%9.24%0.30%0.61%3.21%0.01%0.45%1.17%9.99%0.53%0.74%0.01%44.71%0.15%0.60%0.75%0.02%0.32%7.38%2.81%0.12%0.37%0.26%0.03%0.01%11.96%0.18%0.07%0.97%0.00%
2025-09-01T00:00:000.22%0.00%0.52%2.93%18.85%1.03%0.82%7.10%0.17%0.60%1.42%32.63%0.73%0.82%0.04%3.75%0.43%2.07%0.99%0.00%0.17%14.77%2.84%0.13%1.16%0.17%0.09%2.11%1.55%0.13%0.17%1.59%0.00%
2025-10-01T00:00:000.06%0.06%0.31%2.69%22.86%0.94%0.31%4.68%0.12%2.25%3.12%22.17%0.87%0.12%0.12%2.31%0.37%1.00%1.00%0.00%0.25%6.62%2.44%0.25%2.19%0.00%0.06%17.18%4.37%0.62%0.12%0.50%0.00%
2025-11-01T00:00:000.00%0.00%0.20%5.81%13.92%0.54%5.88%7.77%0.14%0.81%4.73%25.27%0.88%0.07%0.00%8.99%0.00%6.96%0.81%0.00%0.20%4.66%1.76%0.07%2.97%0.00%0.00%4.12%2.30%0.41%0.20%0.54%0.00%
2025-12-01T00:00:000.05%0.16%0.05%9.69%24.54%1.02%2.37%3.34%0.16%0.48%1.51%29.44%0.81%0.16%0.00%3.01%0.05%0.43%1.51%0.00%0.05%3.82%7.97%0.27%6.08%0.00%0.05%0.97%1.51%0.05%0.05%0.38%0.00%
2026-01-01T00:00:000.00%0.00%0.56%9.79%25.77%0.98%0.66%2.58%0.00%0.28%9.84%26.90%1.17%0.14%0.09%1.41%0.23%1.73%1.41%0.00%0.05%4.36%1.78%0.33%1.73%0.00%0.00%0.00%3.94%0.09%0.05%4.12%0.00%
2026-02-01T00:00:000.17%0.03%1.85%1.57%16.15%0.87%3.50%4.51%1.12%0.42%5.73%38.32%2.06%0.07%0.03%2.48%0.07%4.20%0.52%0.00%0.03%5.70%4.97%0.14%0.80%0.00%0.28%0.21%3.22%0.38%0.07%0.49%0.00%
2026-03-01T00:00:001.62%0.02%0.48%13.14%12.13%0.59%3.44%5.55%0.20%0.25%2.46%31.55%0.71%0.09%0.09%8.33%0.46%1.73%0.77%0.04%0.11%6.99%3.92%0.30%0.62%0.09%2.10%0.89%0.70%0.04%0.16%0.43%0.00%
2026-04-01T00:00:000.28%0.02%4.78%12.48%15.10%0.27%0.99%4.99%0.16%0.19%1.76%21.30%0.56%1.21%0.03%6.43%0.20%0.39%0.41%0.01%0.51%6.98%11.99%0.19%5.65%0.41%1.06%0.09%0.81%0.14%0.05%0.55%0.00%
2026-05-01T00:00:000.18%0.02%5.56%3.00%16.43%0.21%0.59%3.17%0.01%0.34%2.54%29.22%0.90%1.81%0.46%6.03%0.37%1.16%1.94%0.00%0.23%12.73%7.75%0.11%0.16%1.48%0.83%0.00%0.99%0.23%0.26%1.30%0.00%
2026-06-01T00:00:000.22%0.02%3.48%4.13%37.99%0.29%0.25%3.65%0.01%0.47%1.82%22.52%0.50%0.41%0.02%6.32%0.53%0.80%0.20%0.01%0.09%5.47%7.54%0.18%0.45%0.81%0.59%0.01%0.57%0.24%0.17%0.25%0.00%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Ice cream category has changed over the months
Show data up to:
Range:
Mövenpick
Others
Grycan
Marletto
Manhattan
Big Milk
Kaktus
Magnum
Gelatelli
Carte D'Or
Zielona Budka
Willisch
Oreo
Nuii
Pirulo
Milka
Hortex
Nesquik
Kinder
Ben&Jerry's
Lody Koktajlowe Koral
Monte
Häagen Dazs
Twister
Zapp
Lion
Kolorowe Lato
KitKat
Grand
Bambino
Wedel
Cortina
Nogger
Premieur

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Mövenpick from the Ice cream category to shopping lists.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
6.2 h
Budynie i kaszki
Type Supplementary | 4–9 h
Products in this subcategory are planned shortly before shopping to precisely determine the needed supply. They are added to the list earlier but purchased at the next shopping opportunity, usually the same day.
Przekąski słone
Słodycze
Napoje gazowane
Lody
Jogurty
Sery
Budynie i kaszki
1.4 h
1.8 h
2.1 h
3.5 h
4.8 h
5.4 h
6.2 h
Median of all categories: 7.3 h
Pieczywo
Mrożonki
Kawy i herbaty
Konserwy
Karma dla zwierząt
Płyny do prania
8.6 h
10.2 h
14.8 h
21 h
29 h
38 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Ice cream (miesięcznie)
MiesiącBLI (%)
2024-08-01T00:00:008.76%
2024-09-01T00:00:008.35%
2024-10-01T00:00:0014.19%
2024-11-01T00:00:008.97%
2024-12-01T00:00:008.49%
2025-01-01T00:00:0010.36%
2025-02-01T00:00:0010.69%
2025-03-01T00:00:0014.99%
2025-04-01T00:00:0013.49%
2025-05-01T00:00:0019.88%
2025-06-01T00:00:0021.89%
2025-07-01T00:00:0037.25%
2025-08-01T00:00:0024.30%
2025-09-01T00:00:0014.25%
2025-10-01T00:00:0014.63%
2025-11-01T00:00:0014.32%
2025-12-01T00:00:0014.23%
2026-01-01T00:00:0015.47%
2026-02-01T00:00:0021.68%
2026-03-01T00:00:0021.69%
2026-04-01T00:00:0040.22%
2026-05-01T00:00:0030.85%
2026-06-01T00:00:0031.47%
22.70%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Ice cream added to the Listonic shopping list are entered with the brand.
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Range:
Bezwzględna liczba dodań produktów z kategorii Ice cream (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-08-01T00:00:00292333365
2024-09-01T00:00:00129315481
2024-10-01T00:00:0014139957
2024-11-01T00:00:007668542
2024-12-01T00:00:008449945
2025-01-01T00:00:009499164
2025-02-01T00:00:0010559869
2025-03-01T00:00:00204513644
2025-04-01T00:00:00332824677
2025-05-01T00:00:00677134067
2025-06-01T00:00:00931342553
2025-07-01T00:00:002068955538
2025-08-01T00:00:001026742243
2025-09-01T00:00:00232316305
2025-10-01T00:00:00160110945
2025-11-01T00:00:00148010337
2025-12-01T00:00:00185813056
2026-01-01T00:00:00213413796
2026-02-01T00:00:00286013190
2026-03-01T00:00:00560725849
2026-04-01T00:00:001821445287
2026-05-01T00:00:001754356864
2026-06-01T00:00:0039132124351

Additions of a product from category Ice cream

Absolute data on adding products from category Ice cream with a brand compared to all additions from the category.
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Range:
Number of additions Ice cream
Number of additions Ice cream with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.
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