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Brand Performance logo

Abramczyk

Frozen fish
Abramczyk logo
to receive information about changes in the popularity of this brand.

Abramczyk ranks 2nd of 3 brands in the Frozen fish category with a 10.68% share over the last four weeks.

The category leader is Frosta with a 83.92% share.

Its monthly share for September 2026 was 10.14%, compared with 9.24% the month before.

Its highest monthly share in the period shown, 40.23%, came in December 2024.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Frozen fish
MarkaUdział procentowy
Frosta83.92%
Abramczyk10.68%
Family Fish5.40%

Brand Abramczyk percentage share in the category Frozen fish in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
10.68%Abramczyk
ALL BRANDS
Historical market share of brands in the Frozen fish category (monthly)
MonthAbramczykFamily FishFrosta
October 202435.97%22.44%41.58%
November 202428.68%31.83%39.48%
December 202440.23%12.75%47.02%
January 202526.71%17.18%56.12%
February 202535.91%13.63%50.46%
March 202520.30%11.68%68.02%
April 202529.74%22.15%48.10%
May 202528.16%13.98%57.86%
June 202513.28%10.90%75.82%
July 20259.94%8.91%81.15%
August 20259.15%5.17%85.68%
September 202510.37%13.36%76.28%
October 202520.88%13.79%65.34%
November 202521.85%2.83%75.32%
December 202521.82%3.85%74.34%
January 202610.36%4.83%84.80%
February 202626.38%4.13%69.50%
March 202616.69%4.11%79.19%
April 202610.83%4.73%84.44%
May 202611.20%2.55%86.24%
June 20265.93%2.93%91.14%
July 202616.86%7.28%75.86%
August 20269.24%6.97%83.79%
September 202610.14%4.19%85.67%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Frozen fish category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Abramczyk
Others
Frosta
Family Fish

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Abramczyk from the Frozen fish category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
37.1 h
Frozen fish
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.
Comparison with the other subcategories in “Frozen products”
Frozen bagguetes
Frozen pizzas and buns
Frozen fish
Frozen French fries and potato products
28.1 h
34.7 h
37.1 h
38.6 h
Median of the Frozen products category: 38.6 h
Frozen vegetables and fruits
Frozen meals
Ice cream
42.7 h
55.4 h
56.3 h
Brand Loyalty Index (BLI) marki w kategorii Frozen fish (miesięcznie)
MiesiącBLI (%)
2024-10-01T00:00:0033.87%
2024-11-01T00:00:0050.78%
2024-12-01T00:00:0038.29%
2025-01-01T00:00:0031.34%
2025-02-01T00:00:0027.80%
2025-03-01T00:00:0019.79%
2025-04-01T00:00:0024.04%
2025-05-01T00:00:0018.63%
2025-06-01T00:00:0047.09%
2025-07-01T00:00:0084.25%
2025-08-01T00:00:0074.08%
2025-09-01T00:00:0069.58%
2025-10-01T00:00:0061.05%
2025-11-01T00:00:0071.59%
2025-12-01T00:00:0063.48%
2026-01-01T00:00:0075.89%
2026-02-01T00:00:0067.64%
2026-03-01T00:00:00100.00%
2026-04-01T00:00:00100.00%
2026-05-01T00:00:00100.00%
2026-06-01T00:00:00100.00%
2026-07-01T00:00:00100.00%
2026-08-01T00:00:0084.19%
2026-09-01T00:00:0087.47%
53.60%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Frozen fish added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Frozen fish (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-10-01T00:00:009092684
2024-11-01T00:00:0013982753
2024-12-01T00:00:0014593810
2025-01-01T00:00:0011123548
2025-02-01T00:00:008663115
2025-03-01T00:00:007883982
2025-04-01T00:00:006592741
2025-05-01T00:00:005152764
2025-06-01T00:00:0010922319
2025-07-01T00:00:0018512197
2025-08-01T00:00:0014321933
2025-09-01T00:00:0015052163
2025-10-01T00:00:0015522542
2025-11-01T00:00:0021923062
2025-12-01T00:00:0029384628
2026-01-01T00:00:0026063434
2026-02-01T00:00:0024003548
2026-03-01T00:00:0038163816
2026-04-01T00:00:0034903490
2026-05-01T00:00:0024282428
2026-06-01T00:00:0032723272
2026-07-01T00:00:0040644064
2026-08-01T00:00:0029983561
2026-09-01T00:00:0041804779

Additions of a product from category Frozen fish

Absolute data on adding products from category Frozen fish with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Frozen fish
Number of additions Frozen fish with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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