The brand Off! belongs to the Insect repellent preparations category.
Off! holds a 26.26% market share in the Insect repellent preparations category.
FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.
Off!
Insect repellent preparationsSources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand Off! from the Insect repellent preparations category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase0 h
Insect repellent preparations
Unspecified
Insect repellent preparations
Trash bags
Baking papers
Cleaning accessories
Jugs, bottles, filters and water saturators
0 h
41.9 h
56.7 h
65.8 h
89.8 h
Median of the Home and garden category: 89.8 h
Containers and organizers
Kitchen utensils - frying pans, pots, sets
Light bulbs
105.1 h
107.3 h
112.9 h
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Insect repellent preparations with the brandAll additions Insect repellent preparations
x 100%Show data up to:
Range:
Additions of a product from category Insect repellent preparations
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Insect repellent preparationsNumber of additions Insect repellent preparations with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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