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The brand Wiz belongs to the Żarówki category.

Wiz holds a 0.00% market share in the Żarówki category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Wiz

Żarówki
to receive information about changes in the popularity of this brand.
BRAND CHARTS
Udział procentowy marek w kategorii Żarówki
MarkaUdział procentowy
Philips77.78%
Osram16.67%
Kanlux5.56%
Wiz0.00%
Spectrum0.00%

Brand Wiz percentage share in the category Żarówki in the last month

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The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.00%Wiz
ALL BRANDS
Historyczny udział procentowy marek w kategorii Żarówki (miesięcznie)
MiesiącPhilipsOsramWizKanluxSpectrum
2024-09-01T00:00:0050.00%37.50%0.00%12.50%0.00%
2024-10-01T00:00:0048.56%51.44%0.00%0.00%0.00%
2024-11-01T00:00:0066.04%26.42%1.89%5.66%0.00%
2024-12-01T00:00:0048.78%48.78%2.44%0.00%0.00%
2025-01-01T00:00:0088.68%9.43%0.94%0.00%0.94%
2025-02-01T00:00:0090.00%10.00%0.00%0.00%0.00%
2025-03-01T00:00:0086.67%13.33%0.00%0.00%0.00%
2025-04-01T00:00:0020.00%60.00%0.00%0.00%20.00%
2025-05-01T00:00:0057.14%21.43%14.29%7.14%0.00%
2025-06-01T00:00:0055.56%33.33%0.00%11.11%0.00%
2025-07-01T00:00:0075.00%0.00%0.00%25.00%0.00%
2025-08-01T00:00:0040.00%60.00%0.00%0.00%0.00%
2025-09-01T00:00:0066.67%11.11%11.11%0.00%11.11%
2025-10-01T00:00:0042.86%51.02%2.04%2.04%2.04%
2025-11-01T00:00:0080.73%14.68%2.75%0.92%0.92%
2025-12-01T00:00:0015.56%84.44%0.00%0.00%0.00%
2026-01-01T00:00:0088.61%11.39%0.00%0.00%0.00%
2026-02-01T00:00:0086.57%11.94%0.00%0.00%1.49%
2026-03-01T00:00:0036.84%63.16%0.00%0.00%0.00%
2026-04-01T00:00:0088.68%9.43%1.89%0.00%0.00%
2026-05-01T00:00:0097.80%1.10%1.10%0.00%0.00%
2026-06-01T00:00:0045.45%54.55%0.00%0.00%0.00%
2026-07-01T00:00:0060.78%39.22%0.00%0.00%0.00%
2026-08-01T00:00:0077.42%19.35%0.00%3.23%0.00%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Żarówki category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Wiz
Others
Philips
Osram
Kanlux
Spectrum

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Wiz from the Żarówki category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
113.7 h
Żarówki
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Home and garden”
Insect repellent preparations
Worki na śmieci
Baking papers
Akcesoria do sprzątania
Jugs, bottles, filters and water saturators
0 h
50.3 h
54.1 h
64 h
104.2 h
Median of the Home and garden category: 104.2 h
Containers and organizers
Kitchen utensils - frying pans, pots, sets
Żarówki
106.6 h
110.6 h
113.7 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Żarówki (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:000.33%
2024-10-01T00:00:009.49%
2024-11-01T00:00:001.46%
2024-12-01T00:00:001.03%
2025-01-01T00:00:003.16%
2025-02-01T00:00:001.28%
2025-03-01T00:00:001.84%
2025-04-01T00:00:000.23%
2025-05-01T00:00:000.63%
2025-06-01T00:00:000.49%
2025-07-01T00:00:000.18%
2025-08-01T00:00:000.22%
2025-09-01T00:00:000.40%
2025-10-01T00:00:001.62%
2025-11-01T00:00:003.30%
2025-12-01T00:00:001.14%
2026-01-01T00:00:002.42%
2026-02-01T00:00:002.74%
2026-03-01T00:00:002.30%
2026-04-01T00:00:002.83%
2026-05-01T00:00:004.50%
2026-06-01T00:00:000.44%
2026-07-01T00:00:001.19%
2026-08-01T00:00:000.71%
0.40%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Żarówki added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Żarówki (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:0082419
2024-10-01T00:00:003133297
2024-11-01T00:00:00533642
2024-12-01T00:00:00413987
2025-01-01T00:00:001063359
2025-02-01T00:00:00302338
2025-03-01T00:00:00452447
2025-04-01T00:00:0052141
2025-05-01T00:00:00142208
2025-06-01T00:00:0091850
2025-07-01T00:00:0042166
2025-08-01T00:00:0052303
2025-09-01T00:00:0092270
2025-10-01T00:00:00493027
2025-11-01T00:00:001093302
2025-12-01T00:00:00453956
2026-01-01T00:00:00793270
2026-02-01T00:00:00672449
2026-03-01T00:00:00572482
2026-04-01T00:00:00531874
2026-05-01T00:00:00912022
2026-06-01T00:00:00112505
2026-07-01T00:00:00514284
2026-08-01T00:00:00314360

Additions of a product from category Żarówki

Absolute data on adding products from category Żarówki with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Number of additions Żarówki
Number of additions Żarówki with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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