Cake
The “Cake” subcategory includes 3 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Cake – shopping list additions
1 587in Sep '25–Aug '26
↑ 52.4% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
8/8
of 8 subcategoriesOrganic additions
67.2%
Ads 0% | Leaflets 32.8%1. “Cake” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Cake | Chocolates | Cookies | Bars | Pralines, drops and candies | Gummies, drops, jellies, lollipops | Marshmallows in chocolate | Roślinne słodycze i przekąski |
|---|---|---|---|---|---|---|---|---|
| Sep '24 | 36 | 23174 | 18702 | 3839 | 8640 | 10719 | 4616 | 663 |
| Oct '24 | 59 | 29151 | 22322 | 3979 | 17388 | 13154 | 4953 | 670 |
| Nov '24 | 104 | 32253 | 28157 | 4025 | 12444 | 10598 | 5311 | 686 |
| Dec '24 | 215 | 46105 | 45619 | 2744 | 19070 | 10478 | 6068 | 466 |
| Jan '25 | 105 | 29718 | 23978 | 3330 | 11058 | 10613 | 5456 | 694 |
| Feb '25 | 82 | 28333 | 21510 | 7588 | 10010 | 10100 | 4701 | 611 |
| Mar '25 | 74 | 27435 | 23057 | 17160 | 11459 | 10917 | 5134 | 696 |
| Apr '25 | 81 | 33220 | 27300 | 13817 | 11977 | 11147 | 5116 | 623 |
| May '25 | 69 | 28302 | 23082 | 12426 | 14237 | 12630 | 5103 | 788 |
| Jun '25 | 140 | 18614 | 19729 | 15670 | 9578 | 11358 | 5286 | 560 |
| Jul '25 | 43 | 20639 | 22440 | 11423 | 7815 | 11585 | 4778 | 515 |
| Aug '25 | 33 | 21595 | 21673 | 19640 | 8792 | 11422 | 4703 | 1221 |
| Sep '25 | 67 | 23514 | 19605 | 25396 | 11441 | 10614 | 4930 | 2165 |
| Oct '25 | 72 | 31712 | 23475 | 24201 | 21139 | 12610 | 4742 | 1805 |
| Nov '25 | 69 | 32190 | 25737 | 20620 | 12445 | 12350 | 4910 | 872 |
| Dec '25 | 184 | 52286 | 44987 | 16514 | 23705 | 14220 | 6122 | 653 |
| Jan '26 | 197 | 30578 | 24166 | 23840 | 23638 | 12685 | 8315 | 1008 |
| Feb '26 | 132 | 37585 | 22749 | 33644 | 22932 | 13528 | 6562 | 893 |
| Mar '26 | 206 | 36739 | 26634 | 23363 | 31683 | 13675 | 8065 | 832 |
| Apr '26 | 85 | 33660 | 29077 | 21713 | 17598 | 13259 | 7727 | 832 |
| May '26 | 134 | 28834 | 26211 | 22594 | 34311 | 13869 | 16824 | 1124 |
| Jun '26 | 176 | 37652 | 43325 | 37808 | 34593 | 21207 | 11710 | 1238 |
| Jul '26 | 152 | 72498 | 84785 | 53478 | 29213 | 29527 | 14093 | 1659 |
| Aug '26 | 113 | 97182 | 82376 | 77239 | 29808 | 34305 | 14060 | 1926 |
Cake – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Cake – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 138 |
| Feb | 98 |
| Mar | 128 |
| Apr | 76 |
| May | 93 |
| Jun | 144 |
| Jul | 89 |
| Aug | 67 |
| Sep | 47 |
| Oct | 60 |
| Nov | 79 |
| Dec | 182 |
Cake follows the group's growth, but at a modest pace: Its year-over-year additions rose 52.4%, nearly matching Chocolates (52.0%) and Cookies (52.3%), while trailing Pralines, drops and candies (105.3%), Marshmallows in chocolate (76.5%), Bars (229.0%) and Roślinne słodycze i przekąski (83.2%). With 1,587 additions, Cake ranked eighth of eight by annual volume; the group's direction was uniformly positive. Seasonality is concentrated in late summer, with an index of 182 in August versus 47 in May.
2. How do Poles plan to buy in the “Cake” subcategory?
SourcesCake – source mix
| Sources | Value |
|---|---|
| From leaflets | 861 |
| From ads | 0 |
| Organic | 1767 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Cake | 32.76 | 0 | 67.24 |
| Chocolates | 3.41 | 9.29 | 87.3 |
| Cookies | 6.59 | 0.31 | 93.1 |
| Bars | 7.06 | 13.11 | 79.83 |
| Pralines, drops and candies | 16.01 | 7.14 | 76.85 |
| Gummies, drops, jellies, lollipops | 9.22 | 2.93 | 87.85 |
| Marshmallows in chocolate | 11.28 | 6.47 | 82.25 |
| Roślinne słodycze i przekąski | 15.86 | 14.01 | 70.13 |
Cake – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '24 | 0 | 0 | 36 |
| Oct '24 | 16 | 0 | 43 |
| Nov '24 | 49 | 0 | 55 |
| Dec '24 | 21 | 0 | 194 |
| Jan '25 | 39 | 0 | 66 |
| Feb '25 | 22 | 0 | 60 |
| Mar '25 | 27 | 0 | 47 |
| Apr '25 | 19 | 0 | 62 |
| May '25 | 14 | 0 | 55 |
| Jun '25 | 12 | 0 | 128 |
| Jul '25 | 0 | 0 | 43 |
| Aug '25 | 0 | 0 | 33 |
| Sep '25 | 13 | 0 | 54 |
| Oct '25 | 23 | 0 | 49 |
| Nov '25 | 16 | 0 | 53 |
| Dec '25 | 45 | 0 | 139 |
| Jan '26 | 121 | 0 | 76 |
| Feb '26 | 57 | 0 | 75 |
| Mar '26 | 141 | 0 | 65 |
| Apr '26 | 33 | 0 | 52 |
| May '26 | 78 | 0 | 56 |
| Jun '26 | 82 | 0 | 94 |
| Jul '26 | 25 | 0 | 127 |
| Aug '26 | 8 | 0 | 105 |
Brands from the “Cake” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Wedel | 818 | 0 | 1741 |
| Kopernik | 43 | 0 | 9 |
| dr Gerard | 0 | 0 | 17 |
Cake has the strongest organic profile in the August mix: Organic additions accounted for 92.9%, ahead of every peer; the next-highest share was Marshmallows in chocolate at 88.6%. Ads contributed 0 additions, while every peer recorded a non-zero ad share in August. Leaflets supplied 7.1% of Cake additions, above Chocolates (4.8%) but below the remaining peers.
