Plant-based sweets and snacks
The “Plant-based sweets and snacks” subcategory includes 11 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Plant-based sweets and snacks – shopping list additions
15 094in Sep '25–Aug '26
↑ 84.2% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
7/8
of 8 subcategoriesOrganic additions
62.8%
Ads 16.6% | Leaflets 20.6%1. “Plant-based sweets and snacks” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Plant-based sweets and snacks | Chocolates | Cookies | Bars | Pralines, drops and candies | Gummies, drops, jellies, lollipops | Marshmallows in chocolate | Cake |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 2165 | 23514 | 19605 | 25396 | 11441 | 10709 | 4930 | 67 |
| Oct '25 | 1805 | 31712 | 23475 | 24201 | 21139 | 11809 | 4742 | 72 |
| Nov '25 | 872 | 32190 | 25737 | 20620 | 12445 | 10619 | 4910 | 69 |
| Dec '25 | 653 | 52286 | 44987 | 16514 | 23705 | 8701 | 6122 | 184 |
| Jan '26 | 1008 | 30578 | 24166 | 23840 | 23638 | 10898 | 8315 | 197 |
| Feb '26 | 893 | 37585 | 22749 | 33644 | 22932 | 10900 | 6562 | 132 |
| Mar '26 | 832 | 36739 | 26634 | 23363 | 31683 | 14672 | 8065 | 206 |
| Apr '26 | 832 | 33660 | 29077 | 21713 | 17598 | 12067 | 7727 | 85 |
| May '26 | 1124 | 28834 | 26211 | 22594 | 34311 | 14347 | 16824 | 134 |
| Jun '26 | 1238 | 37652 | 43325 | 37808 | 34593 | 17700 | 11710 | 176 |
| Jul '26 | 1659 | 72498 | 84785 | 53478 | 29213 | 22086 | 14093 | 152 |
| Aug '26 | 2013 | 99682 | 84652 | 79222 | 31583 | 23121 | 14558 | 123 |
Plant-based sweets and snacks – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Plant-based sweets and snacks – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 88 |
| Feb | 78 |
| Mar | 79 |
| Apr | 75 |
| May | 99 |
| Jun | 93 |
| Jul | 112 |
| Aug | 167 |
| Sep | 146 |
| Oct | 128 |
| Nov | 80 |
| Dec | 58 |
Plant-based sweets and snacks grew, but its standing against other subcategories is unavailable: it recorded 15,094 additions over 12 months. It grew 84.2% year over year. Its pace cannot be compared with other subcategories because no precomputed comparison is supplied.
2. How do Poles plan to buy in the “Plant-based sweets and snacks” subcategory?
SourcesPlant-based sweets and snacks – source mix
| Sources | Value |
|---|---|
| From leaflets | 3106 |
| From ads | 2510 |
| Organic | 9478 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Plant-based sweets and snacks | 20.58 | 16.63 | 62.79 |
| Chocolates | 5.44 | 13.04 | 81.52 |
| Cookies | 10.51 | 0.18 | 89.31 |
| Bars | 8.17 | 14.1 | 77.73 |
| Pralines, drops and candies | 23.39 | 9.29 | 67.32 |
| Gummies, drops, jellies, lollipops | 9.77 | 2.44 | 87.79 |
| Marshmallows in chocolate | 17.24 | 9.65 | 73.11 |
| Cake | 40.39 | 0 | 59.61 |
Plant-based sweets and snacks – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 85 | 1332 | 748 |
| Oct '25 | 55 | 1146 | 604 |
| Nov '25 | 265 | 2 | 605 |
| Dec '25 | 191 | 6 | 456 |
| Jan '26 | 298 | 2 | 708 |
| Feb '26 | 267 | 0 | 626 |
| Mar '26 | 166 | 0 | 666 |
| Apr '26 | 177 | 4 | 651 |
| May '26 | 482 | 1 | 641 |
| Jun '26 | 238 | 6 | 994 |
| Jul '26 | 398 | 1 | 1260 |
| Aug '26 | 484 | 10 | 1519 |
Brands from the “Plant-based sweets and snacks” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Dobra Kaloria | 863 | 2489 | 1793 |
| Bob Snail | 1179 | 0 | 2468 |
| Frank&Oli | 437 | 21 | 387 |
| Otolandia | 0 | 0 | 39 |
| EnerBIO | 21 | 0 | 7 |
| Mixit | 0 | 1 | 12 |
| Naura | 5 | 0 | 4 |
| Krukam | 0 | 0 | 5 |
| Pop Crop | 2 | 0 | 3 |
| Targroch | 0 | 0 | 3 |
Plant-based sweets and snacks is mainly organic, but it leads the other subcategories on advertising share: organic additions accounted for 62.8%, leaflet-driven additions for 20.6%, and ad-driven additions for 16.6% across the 12-month window. Its organic share was lower than in six of seven other subcategories and higher than in one; the closest higher comparison was 67.3% in the subcategory Pralines, drops and candies. The advertising share exceeded that of all seven other subcategories, with 14.1% in the subcategory Bars as the nearest lower comparison.
