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Energy drinks

The “Energy drinks” subcategory includes 10 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.

Energy drinks – shopping list additions

64 478in Sep '25–Aug '26

↑ 77.2% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)

Rank in category

7/10

of 10 subcategories

Organic additions

75.7%

Ads 2.7% | Leaflets 21.6%

1. “Energy drinks” purchase trends against the category

Trend

Monthly number of additions to shopping lists (Listonic + Moja Gazetka)

All subcategories – monthly additions

All subcategories – monthly additions
Month	Energy drinks	Juices, nectars, fruit drinks	Mineral and spring waters	Carbonated beverages	Syrups and concentrates	Sparkling waters	Still waters	Smoothies, liquid meals
Sep '24	2674	44326	25660	12785	7841	8872	5766	1680
Oct '24	3266	48114	23457	16042	8847	8371	5679	1823
Nov '24	2798	49707	23236	16450	9218	8232	5438	1785
Dec '24	2883	66932	25723	30177	10543	10679	5864	1403
Jan '25	3060	50381	24261	15107	10339	8506	6465	2417
Feb '25	2715	46024	21391	12685	8307	7586	5708	1944
Mar '25	2717	48247	23510	14070	8664	8505	6097	2204
Apr '25	3165	50011	26376	18707	8130	9723	6491	1717
May '25	2900	43402	24718	14734	7395	8932	6367	1744
Jun '25	3330	40471	27069	16227	6740	9976	6947	2144
Jul '25	3347	40470	28537	17576	6993	10527	7289	1929
Aug '25	3537	41945	28625	18863	7060	10307	7396	1611
Sep '25	2569	36603	22069	14179	7734	7520	5976	1930
Oct '25	2594	40981	21239	16635	8670	7554	5471	1790
Nov '25	3075	40390	21934	30457	8047	6783	4734	1794
Dec '25	4188	58260	27808	60349	10161	10816	5978	1487
Jan '26	5362	47892	26468	31829	11705	8090	6139	2448
Feb '26	3920	43860	22779	19793	10521	7082	5166	2132
Mar '26	4259	44763	24539	24692	10714	7100	4949	2133
Apr '26	5227	44895	25498	30016	9419	7842	5657	2150
May '26	4810	40790	26377	24759	9093	8422	5812	1600
Jun '26	6854	73405	49445	37869	15475	16611	11567	2660
Jul '26	11125	117451	72836	56947	24389	24461	18051	3717
Aug '26	10495	116585	78313	53435	21278	24199	16811	3700

Energy drinks – monthly seasonality (index, 100 = average)

Energy drinks – monthly seasonality (index, 100 = average)
Month	Energy drinks – monthly seasonality (index, 100 = average)
Jan	100
Feb	79
Mar	83
Apr	100
May	92
Jun	121
Jul	172
Aug	167
Sep	62
Oct	70
Nov	70
Dec	84

Energy drinks combine group-level growth with a late-period surge: year-over-year additions increased 77.2%, matching the positive direction of every related category, although growth was below Carbonated beverages at 97.1% and Isotonic drinks at 87.7%. Monthly volume rose from 2,569 in September 2025 to 10,495 in August 2026, with a peak of 11,125 in July; the seasonality index is highest in March at 172 and April at 167, and lowest in May at 62.

2. How do Poles plan to buy in the “Energy drinks” subcategory?

Sources

Breakdown of additions to shopping lists by source: organic, from ads, from retail leaflets

Energy drinks – source mix

Energy drinks – source mix
Sources	Value
From leaflets	21800
From ads	2687
Organic	76383

Source mix comparison – all subcategories

Source mix comparison – all subcategories
Category	From leaflets	From ads	Organic
Energy drinks	21.61	2.66	75.73
Juices, nectars, fruit drinks	3.59	0.78	95.63
Mineral and spring waters	9.75	2.1	88.15
Carbonated beverages	15.83	10.51	73.66
Syrups and concentrates	5.66	1.98	92.36
Sparkling waters	4.34	0.11	95.55
Still waters	9.39	1.03	89.58
Smoothies, liquid meals	15.44	2.65	81.91

Energy drinks – source evolution over time

Energy drinks – source evolution over time
Month	From leaflets	From ads	Organic
Sep '24	0	0	2674
Oct '24	588	0	2678
Nov '24	362	0	2436
Dec '24	219	0	2664
Jan '25	500	0	2560
Feb '25	336	0	2379
Mar '25	180	0	2537
Apr '25	314	0	2851
May '25	210	0	2690
Jun '25	305	1	3024
Jul '25	348	1	2998
Aug '25	139	189	3209
Sep '25	209	2	2358
Oct '25	236	4	2354
Nov '25	883	1	2191
Dec '25	1165	1	3022
Jan '26	1419	1401	2542
Feb '26	1755	2	2163
Mar '26	2018	1	2240
Apr '26	2274	342	2611
May '26	1653	735	2422
Jun '26	1885	1	4968
Jul '26	2807	3	8315
Aug '26	1995	3	8497

Brands from the “Energy drinks” subcategory – additions by source over the last year (top 10)

Brands from the “Energy drinks” subcategory – additions by source over the last year (top 10)
Brand	From leaflets	From ads	Organic
Red Bull	3628	190	14028
Dzik Energy	2656	1406	966
Black	3904	0	731
Monster	3752	0	450
Tiger	3100	0	358
Be Power	2520	12	748
Burn	280	0	764
Oshee	168	0	59
Rockstar	27	0	6
Plusssz Born	0	0	0

Energy drinks are more leaflet-led than most beverage peers: 75.7% of additions were organic, 21.6% came from leaflets and 2.7% from ads. The organic share is in line with Isotonic drinks at 75.87%, below Smoothies, liquid meals at 81.91% and most other peers, while the leaflet share exceeds Carbonated beverages at 15.83%, Mineral and spring waters at 9.75% and Juices, nectars, fruit drinks at 3.59%; only Isotonic drinks and Herbaty mrożone - gotowe are higher.

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Month	Energy drinks – monthly seasonality (index, 100 = average)
Jan	100
Feb	79
Mar	83
Apr	100
May	92
Jun	121
Jul	172
Aug	167
Sep	62
Oct	70
Nov	70
Dec	84

Month	Energy drinks – monthly seasonality (index, 100 = average)
Jan	100
Feb	79
Mar	83
Apr	100
May	92
Jun	121
Jul	172
Aug	167
Sep	62
Oct	70
Nov	70
Dec	84

Month	Energy drinks – monthly seasonality (index, 100 = average)
Jan	100
Feb	79
Mar	83
Apr	100
May	92
Jun	121
Jul	172
Aug	167
Sep	62
Oct	70
Nov	70
Dec	84