Isotonic drinks
The “Isotonic drinks” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Isotonic drinks – shopping list additions
18 279in Oct '25–Sep '26
↑ 107.1% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
10/10
of 10 subcategoriesOrganic additions
68.3%
Ads 0% | Leaflets 31.7%1. “Isotonic drinks” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Month | Isotonic drinks | Juices, nectars, fruit drinks | Mineral and spring waters | Carbonated beverages | Syrups and concentrates | Sparkling waters | Still waters | Energy drinks |
|---|---|---|---|---|---|---|---|---|
| Oct '25 | 653 | 40981 | 21239 | 16635 | 8670 | 7554 | 5471 | 2594 |
| Nov '25 | 604 | 40390 | 21934 | 30457 | 8047 | 6783 | 4734 | 3075 |
| Dec '25 | 749 | 58260 | 27808 | 60349 | 10161 | 10816 | 5978 | 4188 |
| Jan '26 | 1161 | 47892 | 26468 | 31829 | 11705 | 8090 | 6139 | 5362 |
| Feb '26 | 913 | 43860 | 22779 | 19793 | 10521 | 7082 | 5166 | 3920 |
| Mar '26 | 1113 | 44763 | 24539 | 24692 | 10714 | 7100 | 4949 | 4259 |
| Apr '26 | 1406 | 44895 | 25498 | 30016 | 9419 | 7842 | 5657 | 5227 |
| May '26 | 1264 | 40790 | 26377 | 24759 | 9093 | 8422 | 5812 | 4810 |
| Jun '26 | 2155 | 73405 | 49445 | 37869 | 15475 | 16611 | 11567 | 6854 |
| Jul '26 | 3125 | 117451 | 72836 | 56947 | 24389 | 24461 | 18051 | 11125 |
| Aug '26 | 2834 | 119809 | 80597 | 54908 | 21955 | 24872 | 17397 | 10860 |
| Sep '26 | 2302 | 108771 | 62256 | 44645 | 23304 | 19526 | 15551 | 10210 |
Isotonic drinks – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Isotonic drinks – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 79 |
| Feb | 64 |
| Mar | 80 |
| Apr | 100 |
| May | 90 |
| Jun | 138 |
| Jul | 179 |
| Aug | 171 |
| Sep | 133 |
| Oct | 62 |
| Nov | 49 |
| Dec | 55 |
Isotonic drinks are growing faster than one of the nine comparable subcategories: 18,279 additions over the 12 months, with 107.1% year-over-year growth. The seasonal peak comes in July at an index of 179, while the trough is in November at 49.
2. How do Poles plan to buy in the “Isotonic drinks” subcategory?
SourcesIsotonic drinks – source mix
| Sources | Value |
|---|---|
| From leaflets | 5789 |
| From ads | 1 |
| Organic | 12489 |
Source mix comparison – all subcategories
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Isotonic drinks | 31.67 | 0.01 | 68.32 |
| Juices, nectars, fruit drinks | 6.86 | 0.46 | 92.68 |
| Mineral and spring waters | 13.37 | 3.91 | 82.72 |
| Carbonated beverages | 21.28 | 13.94 | 64.78 |
| Syrups and concentrates | 9.76 | 2.45 | 87.79 |
| Sparkling waters | 5.92 | 0.18 | 93.9 |
| Still waters | 9.87 | 1.69 | 88.44 |
| Energy drinks | 29.41 | 3.45 | 67.14 |
Isotonic drinks – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 99 | 1 | 553 |
| Nov '25 | 178 | 0 | 426 |
| Dec '25 | 284 | 0 | 465 |
| Jan '26 | 648 | 0 | 513 |
| Feb '26 | 439 | 0 | 474 |
| Mar '26 | 514 | 0 | 599 |
| Apr '26 | 675 | 0 | 731 |
| May '26 | 539 | 0 | 725 |
| Jun '26 | 523 | 0 | 1632 |
| Jul '26 | 806 | 0 | 2319 |
| Aug '26 | 523 | 0 | 2311 |
| Sep '26 | 561 | 0 | 1741 |
Brands from the “Isotonic drinks” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Oshee | 2700 | 1 | 318 |
| 4Move | 135 | 0 | 279 |
| Powerade | 0 | 0 | 399 |
| Gatorade | 0 | 0 | 161 |
| Isostar | 0 | 0 | 117 |
Ads are an unused channel for Isotonic drinks: over the 12 months, organic additions accounted for 68.3%, while leaflet additions made up 31.7%; ads generated 1 ad-driven addition over the 12 months. The advertising share is lower than in eight of the nine comparable subcategories.
