The brand Oshee belongs to the Isotonic drinks category.
Oshee holds a 70.30% market share in the Isotonic drinks category.
FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.
Oshee
Isotonic drinks
Sources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand Oshee from the Isotonic drinks category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase34 h
Isotonic drinks
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.Smoothies, liquid meals
Still waters
Ready-to-drink iced teas
Juices, nectars, fruit drinks
Sparkling waters
16.9 h
32.8 h
32.8 h
32.9 h
33.3 h
Median of the Beverages category: 33.5 h
Carbonated beverages
Isotonic drinks
Mineral and spring waters
Energy drinks
Syrups and concentrates
33.7 h
34 h
34.5 h
37.5 h
66.5 h
| Miesiąc | BLI (%) |
|---|---|
| 2024-09-01T00:00:00 | 10.91% |
| 2024-10-01T00:00:00 | 27.35% |
| 2024-11-01T00:00:00 | 16.90% |
| 2024-12-01T00:00:00 | 18.25% |
| 2025-01-01T00:00:00 | 17.57% |
| 2025-02-01T00:00:00 | 20.34% |
| 2025-03-01T00:00:00 | 18.97% |
| 2025-04-01T00:00:00 | 15.21% |
| 2025-05-01T00:00:00 | 10.16% |
| 2025-06-01T00:00:00 | 9.52% |
| 2025-07-01T00:00:00 | 11.01% |
| 2025-08-01T00:00:00 | 8.73% |
| 2025-09-01T00:00:00 | 9.14% |
| 2025-10-01T00:00:00 | 17.61% |
| 2025-11-01T00:00:00 | 20.86% |
| 2025-12-01T00:00:00 | 24.83% |
| 2026-01-01T00:00:00 | 40.40% |
| 2026-02-01T00:00:00 | 26.40% |
| 2026-03-01T00:00:00 | 25.97% |
| 2026-04-01T00:00:00 | 21.48% |
| 2026-05-01T00:00:00 | 35.52% |
| 2026-06-01T00:00:00 | 14.43% |
| 2026-07-01T00:00:00 | 18.72% |
| 2026-08-01T00:00:00 | 20.01% |
9.10%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Isotonic drinks with the brandAll additions Isotonic drinks
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-09-01T00:00:00 | 79 | 724 |
| 2024-10-01T00:00:00 | 204 | 746 |
| 2024-11-01T00:00:00 | 84 | 497 |
| 2024-12-01T00:00:00 | 92 | 504 |
| 2025-01-01T00:00:00 | 110 | 626 |
| 2025-02-01T00:00:00 | 108 | 531 |
| 2025-03-01T00:00:00 | 133 | 701 |
| 2025-04-01T00:00:00 | 129 | 848 |
| 2025-05-01T00:00:00 | 78 | 768 |
| 2025-06-01T00:00:00 | 91 | 956 |
| 2025-07-01T00:00:00 | 101 | 917 |
| 2025-08-01T00:00:00 | 90 | 1031 |
| 2025-09-01T00:00:00 | 64 | 700 |
| 2025-10-01T00:00:00 | 115 | 653 |
| 2025-11-01T00:00:00 | 126 | 604 |
| 2025-12-01T00:00:00 | 186 | 749 |
| 2026-01-01T00:00:00 | 469 | 1161 |
| 2026-02-01T00:00:00 | 241 | 913 |
| 2026-03-01T00:00:00 | 289 | 1113 |
| 2026-04-01T00:00:00 | 302 | 1406 |
| 2026-05-01T00:00:00 | 449 | 1264 |
| 2026-06-01T00:00:00 | 311 | 2155 |
| 2026-07-01T00:00:00 | 585 | 3125 |
| 2026-08-01T00:00:00 | 567 | 2834 |
Additions of a product from category Isotonic drinks
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Isotonic drinksNumber of additions Isotonic drinks with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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