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The brand Malma belongs to the Pasta category.

Malma holds a 0.07% market share in the Pasta category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Malma

Pasta
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BRAND CHARTS
Udział procentowy marek w kategorii Pasta
MarkaUdział procentowy
Lubella43.99%
Barilla16.40%
Makaron Szlachecki13.90%
Czaniecki7.16%
Rigatoni5.57%
Combino3.10%
Polmak2.77%
Goliard1.54%
Goldmak0.87%
Rummo0.82%
Makarony Polskie0.79%
Podravka0.62%
Melissa0.37%
TAT0.35%
Agnesi 0.30%
Sorenti0.30%
Wielicki 0.27%
Bartolini0.27%
Arrighi0.25%
Tao Tao0.20%
Malma0.07%
Sulma0.05%
Tokyoto0.02%
Abak0.02%
Garofalo0.00%
Maxpol0.00%
Kaset0.00%
Makaron Staropolski0.00%
Bela0.00%
Niro0.00%

Brand Malma percentage share in the category Pasta in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.07%Malma
ALL BRANDS
Historyczny udział procentowy marek w kategorii Pasta (miesięcznie)
MiesiącBarillaLubellaMalmaGoliardGarofaloRummoRigatoniArrighiGoldmakAgnesi MelissaWielicki Tao TaoPodravkaMaxpolKasetTokyotoBartoliniSorentiAbakMakaron StaropolskiBelaCzanieckiSulmaNiroCombinoMakaron SzlacheckiTATMakarony PolskiePolmak
2024-09-01T00:00:0027.19%38.89%0.00%3.80%0.00%0.29%5.95%0.19%0.00%0.10%1.07%0.68%0.49%0.78%0.00%0.00%0.00%0.39%0.00%0.58%0.00%0.00%8.28%0.10%0.10%3.80%3.70%0.29%1.56%1.75%
2024-10-01T00:00:0019.48%34.56%0.18%8.37%0.00%0.18%5.64%0.06%0.00%0.12%0.12%0.18%0.36%0.71%0.18%0.00%0.00%0.12%0.06%0.06%0.00%0.00%8.08%0.00%0.00%11.34%7.19%0.30%1.60%1.13%
2024-11-01T00:00:0021.94%43.71%0.00%1.86%0.00%0.29%4.31%0.00%0.12%0.06%0.41%0.29%0.23%6.75%0.47%0.00%0.17%0.12%0.06%0.58%0.00%0.00%7.80%0.00%0.06%4.42%3.43%0.41%1.86%0.64%
2024-12-01T00:00:0017.82%45.75%0.00%2.55%0.20%0.33%4.29%0.20%0.00%0.20%0.27%0.80%0.60%0.47%0.00%0.00%0.00%4.35%0.00%0.27%0.00%0.00%13.86%0.00%0.07%0.60%3.95%0.27%1.34%1.81%
2025-01-01T00:00:0017.35%41.79%0.00%2.10%0.06%0.12%6.05%0.19%0.00%0.19%1.23%0.06%1.17%1.23%0.00%0.00%0.31%0.25%0.00%0.00%0.00%0.00%11.91%0.00%0.06%5.43%4.81%0.37%4.01%1.30%
2025-02-01T00:00:0012.21%72.32%0.03%1.12%0.03%0.03%4.39%0.00%0.00%0.07%0.34%0.03%0.14%0.17%0.00%0.00%0.07%0.10%0.07%0.00%0.00%0.00%4.25%0.03%0.00%0.68%2.72%0.10%0.61%0.48%
2025-03-01T00:00:007.64%77.38%0.03%0.94%0.00%0.10%3.79%0.03%0.03%0.00%0.07%0.10%0.17%0.13%0.00%0.00%0.00%0.00%0.00%0.13%0.00%0.00%4.29%0.00%0.00%0.34%2.21%0.27%1.78%0.57%
2025-04-01T00:00:0016.07%47.75%0.00%1.48%0.00%0.19%5.27%0.13%0.19%0.19%0.13%0.19%0.26%0.45%0.00%0.00%0.39%5.40%0.00%0.00%0.00%0.00%11.05%0.00%0.00%4.31%4.31%0.26%0.58%1.41%
2025-05-01T00:00:0019.69%45.25%0.00%2.08%0.00%0.31%10.04%0.00%1.31%0.08%0.85%0.31%0.62%0.31%0.00%0.00%0.15%0.31%0.15%0.00%0.00%0.00%10.73%0.00%0.00%1.24%4.40%0.23%0.77%1.16%
2025-06-01T00:00:0029.59%39.94%0.00%2.66%0.00%0.37%6.36%0.07%0.00%0.00%0.37%0.22%1.55%1.18%0.00%0.00%0.07%0.22%0.00%0.07%0.00%0.07%4.81%0.00%0.00%7.10%4.59%0.15%0.07%0.52%
2025-07-01T00:00:0024.62%41.04%0.00%6.00%0.00%0.63%6.76%0.00%0.00%0.25%0.13%0.13%0.25%0.38%0.13%0.00%0.00%0.00%0.13%0.00%0.00%0.00%9.22%0.06%0.00%5.43%2.34%0.19%1.45%0.88%
2025-08-01T00:00:0025.56%40.08%0.32%2.86%0.00%1.03%6.27%0.00%0.00%0.40%0.79%0.00%0.56%0.79%0.00%0.00%0.16%0.00%0.71%0.16%0.00%0.00%9.92%0.79%0.00%1.03%5.95%0.08%1.75%0.79%
2025-09-01T00:00:0024.14%37.31%0.07%1.10%0.00%1.32%5.59%0.07%0.00%0.15%0.15%0.07%0.15%0.37%0.00%0.00%0.00%0.15%0.07%0.07%0.00%0.00%7.80%0.15%0.00%8.98%9.42%0.22%1.40%1.25%
2025-10-01T00:00:0014.74%37.70%0.27%1.26%0.00%0.16%9.81%0.00%0.00%0.05%0.77%0.16%0.22%0.55%0.00%0.00%0.00%1.32%0.11%0.05%0.00%0.00%8.00%0.05%0.00%13.32%8.60%0.44%1.92%0.49%
2025-11-01T00:00:0034.26%24.61%0.00%1.42%0.00%0.16%2.93%0.00%4.98%0.00%0.41%0.13%0.47%0.13%0.00%0.00%0.06%0.13%0.00%0.19%0.00%0.00%6.91%0.03%0.00%13.91%7.16%0.19%1.39%0.54%
2025-12-01T00:00:0015.62%47.38%0.07%2.26%0.00%0.38%2.43%0.00%0.72%0.07%0.55%0.24%0.31%0.03%0.00%0.00%0.00%0.03%0.14%5.74%0.00%0.00%8.85%0.27%0.00%0.27%10.91%0.14%3.11%0.48%
2026-01-01T00:00:0034.06%37.93%0.00%0.70%0.00%1.01%2.58%0.00%0.00%0.05%0.52%0.03%1.01%1.16%0.00%0.00%0.00%0.11%0.00%0.05%0.00%0.00%3.15%0.00%0.00%2.48%11.85%0.08%0.73%2.48%
2026-02-01T00:00:008.58%34.72%0.00%3.04%0.00%0.42%4.63%0.00%2.10%0.10%0.55%0.13%1.10%0.45%0.00%0.00%0.00%0.26%0.03%0.29%0.00%0.00%8.39%0.10%0.00%17.10%8.23%0.10%2.91%6.77%
2026-03-01T00:00:0023.66%16.96%0.00%0.66%0.00%45.38%1.08%0.00%0.79%0.03%1.02%0.02%0.24%0.04%0.00%0.00%0.00%0.07%0.00%0.00%0.00%0.00%3.09%0.02%0.01%3.14%1.97%0.03%0.07%1.70%
2026-04-01T00:00:0018.56%37.62%1.41%1.15%0.00%0.85%3.31%0.05%0.67%0.00%0.29%0.11%0.05%1.41%0.00%0.00%0.00%0.00%0.00%0.03%0.00%0.00%5.20%0.03%0.05%19.65%4.08%0.05%2.13%3.31%
2026-05-01T00:00:0022.71%45.05%0.00%1.16%0.00%0.43%4.22%0.03%0.07%0.40%0.43%0.07%0.10%0.03%0.00%0.00%0.00%0.13%0.17%0.00%0.00%0.00%8.67%0.00%0.03%7.54%4.88%0.07%1.13%2.69%
2026-06-01T00:00:0041.21%32.23%1.14%0.96%0.08%0.98%4.10%0.04%0.12%0.00%0.30%0.26%0.16%1.32%0.45%0.00%0.00%0.06%0.00%0.02%0.00%0.00%5.32%0.10%0.08%2.03%3.52%0.10%0.65%4.76%
2026-07-01T00:00:0023.05%42.05%0.04%1.34%0.00%2.55%5.91%0.00%0.37%0.29%0.34%0.25%0.98%1.98%0.37%0.00%0.02%0.14%0.02%0.39%0.00%0.00%7.51%0.04%0.00%5.46%1.18%0.14%4.16%1.43%
2026-08-01T00:00:0016.19%43.82%0.07%1.69%0.00%1.16%5.75%0.23%0.87%0.27%0.43%0.27%0.27%0.62%0.00%0.00%0.02%0.25%0.30%0.07%0.00%0.00%6.94%0.05%0.00%3.01%13.45%0.32%0.89%3.04%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Pasta category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Malma
Others
Lubella
Barilla
Makaron Szlachecki
Czaniecki
Rigatoni
Combino
Polmak
Goliard
Goldmak
Rummo
Makarony Polskie
Podravka
Melissa
TAT
Agnesi
Sorenti
Wielicki
Bartolini
Arrighi
Tao Tao
Sulma
Tokyoto
Abak
Garofalo
Maxpol
Kaset
Makaron Staropolski
Bela
Niro

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Malma from the Pasta category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
29.7 h
Pasta
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.
Comparison with the other subcategories in “Bulk products nad pasta”
Pasta
Rice
Grains
29.7 h
32.5 h
32.9 h
Median of the Bulk products nad pasta category: 33.1 h
Rice and groats mixtures
Flours
Sugars
33.3 h
35.5 h
35.5 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Pasta (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:001.87%
2024-10-01T00:00:002.59%
2024-11-01T00:00:002.75%
2024-12-01T00:00:002.63%
2025-01-01T00:00:002.05%
2025-02-01T00:00:004.38%
2025-03-01T00:00:004.56%
2025-04-01T00:00:002.81%
2025-05-01T00:00:002.07%
2025-06-01T00:00:002.53%
2025-07-01T00:00:003.20%
2025-08-01T00:00:002.40%
2025-09-01T00:00:002.65%
2025-10-01T00:00:002.84%
2025-11-01T00:00:005.42%
2025-12-01T00:00:006.10%
2026-01-01T00:00:009.01%
2026-02-01T00:00:004.54%
2026-03-01T00:00:0010.60%
2026-04-01T00:00:004.68%
2026-05-01T00:00:004.11%
2026-06-01T00:00:003.86%
2026-07-01T00:00:003.10%
2026-08-01T00:00:002.45%
0.50%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Pasta added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Pasta (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:00102654849
2024-10-01T00:00:00168464899
2024-11-01T00:00:00171862537
2024-12-01T00:00:00149356802
2025-01-01T00:00:00162078970
2025-02-01T00:00:00294167218
2025-03-01T00:00:00298465501
2025-04-01T00:00:00155655430
2025-05-01T00:00:00129562559
2025-06-01T00:00:00135253416
2025-07-01T00:00:00158449503
2025-08-01T00:00:00126052562
2025-09-01T00:00:00135951239
2025-10-01T00:00:00182564168
2025-11-01T00:00:00317058475
2025-12-01T00:00:00292547938
2026-01-01T00:00:00729780978
2026-02-01T00:00:00308867976
2026-03-01T00:00:00985792982
2026-04-01T00:00:00375180145
2026-05-01T00:00:00301273329
2026-06-01T00:00:004921127499
2026-07-01T00:00:005605181050
2026-08-01T00:00:004379179009

Additions of a product from category Pasta

Absolute data on adding products from category Pasta with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Pasta
Number of additions Pasta with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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