Vianek
Cleansers and make up removers
Vianek ranks 12th of 17 brands in the Cleansers and make up removers category with a 0.11% share over the last four weeks.
The category leader is Garnier with a 29.67% share.
Its monthly share for September 2026 was 0.33%, compared with 0.14% the month before.
Its highest monthly share in the period shown, 2.38%, came in May 2025.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
Sources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand Vianek from the Cleansers and make up removers category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase39.7 h
Cleansers and make up removers
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.Scalp peelings
Hair colorization
Foot creams and balms
Cleansers and make up removers
Conditioners, hair masks, and oils
Protective lip balms
Nail polish removers and nail polishes
Cleansing strips
Bath salts, balls, and pearls
Shampoos
Perfumes
Body lotions
Facials toners
0 h
10 h
12.5 h
39.7 h
81.5 h
82.9 h
86.7 h
90.5 h
93.7 h
106.4 h
108 h
123.5 h
155.9 h
Median of the Cosmetics and skincare category: 155.9 h
Body scrubs
Beard care
Hand creams
Dry shampoos
Eye patches
Makeup products
Hair styling products
Face masks, sheet masks
Facial creams
Serums, ampoules
Sun protection
167 h
176.7 h
202.7 h
245.8 h
271.5 h
275.8 h
277.5 h
283.3 h
309.2 h
1,859.1 h
3,016.5 h
| Miesiąc | BLI (%) |
|---|---|
| 2024-10-01T00:00:00 | 6.25% |
| 2024-11-01T00:00:00 | 5.49% |
| 2024-12-01T00:00:00 | 4.89% |
| 2025-01-01T00:00:00 | 6.44% |
| 2025-02-01T00:00:00 | 4.78% |
| 2025-03-01T00:00:00 | 4.12% |
| 2025-04-01T00:00:00 | 3.82% |
| 2025-05-01T00:00:00 | 5.02% |
| 2025-06-01T00:00:00 | 4.06% |
| 2025-07-01T00:00:00 | 4.36% |
| 2025-08-01T00:00:00 | 7.33% |
| 2025-09-01T00:00:00 | 6.63% |
| 2025-10-01T00:00:00 | 9.31% |
| 2025-11-01T00:00:00 | 13.08% |
| 2025-12-01T00:00:00 | 13.41% |
| 2026-01-01T00:00:00 | 19.36% |
| 2026-02-01T00:00:00 | 15.76% |
| 2026-03-01T00:00:00 | 15.48% |
| 2026-04-01T00:00:00 | 13.90% |
| 2026-05-01T00:00:00 | 12.13% |
| 2026-06-01T00:00:00 | 8.52% |
| 2026-07-01T00:00:00 | 9.35% |
| 2026-08-01T00:00:00 | 8.40% |
| 2026-09-01T00:00:00 | 10.67% |
4.40%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Cleansers and make up removers with the brandAll additions Cleansers and make up removers
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-10-01T00:00:00 | 379 | 6062 |
| 2024-11-01T00:00:00 | 349 | 6358 |
| 2024-12-01T00:00:00 | 321 | 6558 |
| 2025-01-01T00:00:00 | 445 | 6914 |
| 2025-02-01T00:00:00 | 280 | 5852 |
| 2025-03-01T00:00:00 | 261 | 6336 |
| 2025-04-01T00:00:00 | 264 | 6908 |
| 2025-05-01T00:00:00 | 336 | 6699 |
| 2025-06-01T00:00:00 | 278 | 6850 |
| 2025-07-01T00:00:00 | 314 | 7199 |
| 2025-08-01T00:00:00 | 266 | 3630 |
| 2025-09-01T00:00:00 | 213 | 3211 |
| 2025-10-01T00:00:00 | 317 | 3404 |
| 2025-11-01T00:00:00 | 503 | 3847 |
| 2025-12-01T00:00:00 | 505 | 3766 |
| 2026-01-01T00:00:00 | 829 | 4282 |
| 2026-02-01T00:00:00 | 504 | 3197 |
| 2026-03-01T00:00:00 | 535 | 3456 |
| 2026-04-01T00:00:00 | 495 | 3561 |
| 2026-05-01T00:00:00 | 433 | 3569 |
| 2026-06-01T00:00:00 | 512 | 6011 |
| 2026-07-01T00:00:00 | 866 | 9265 |
| 2026-08-01T00:00:00 | 710 | 8452 |
| 2026-09-01T00:00:00 | 915 | 8575 |
Additions of a product from category Cleansers and make up removers
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Cleansers and make up removers
Number of additions Cleansers and make up removers with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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