The brand Nivea belongs to the Facial creams category.
Nivea holds a 41.78% market share in the Facial creams category.
FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.
Nivea
Facial creams
Sources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand Nivea from the Facial creams category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase64.6 h
Facial creams
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.Cleansers and make up removers
Protective lip balms
Sun protection
Foot creams and balms
Shampoos
Facial creams
Nail polish removers and nail polishes
Conditioners, hair masks, and oils
Facials toners
Hand creams
Perfumes
Hair styling products
55.2 h
60.2 h
61.3 h
62.9 h
64.3 h
64.6 h
65.6 h
66 h
66.2 h
75.9 h
76.5 h
76.7 h
Median of the Cosmetics and skincare category: 77.1 h
Cleansing strips
Body lotions
Dry shampoos
Hair colorization
Beard care
Makeup products
Bath salts, balls, and pearls
Face masks, sheet masks
Body scrubs
Serums, ampoules
Eye patches
Scalp peelings
77.4 h
77.8 h
84.6 h
87.2 h
88.9 h
89.6 h
90.8 h
101 h
101.4 h
108.9 h
136.3 h
225.9 h
| Miesiąc | BLI (%) |
|---|---|
| 2024-09-01T00:00:00 | 5.29% |
| 2024-10-01T00:00:00 | 15.35% |
| 2024-11-01T00:00:00 | 13.29% |
| 2024-12-01T00:00:00 | 15.24% |
| 2025-01-01T00:00:00 | 14.32% |
| 2025-02-01T00:00:00 | 15.42% |
| 2025-03-01T00:00:00 | 12.88% |
| 2025-04-01T00:00:00 | 13.48% |
| 2025-05-01T00:00:00 | 7.19% |
| 2025-06-01T00:00:00 | 12.07% |
| 2025-07-01T00:00:00 | 6.58% |
| 2025-08-01T00:00:00 | 6.46% |
| 2025-09-01T00:00:00 | 7.15% |
| 2025-10-01T00:00:00 | 10.19% |
| 2025-11-01T00:00:00 | 17.75% |
| 2025-12-01T00:00:00 | 22.15% |
| 2026-01-01T00:00:00 | 23.47% |
| 2026-02-01T00:00:00 | 10.77% |
| 2026-03-01T00:00:00 | 16.90% |
| 2026-04-01T00:00:00 | 59.15% |
| 2026-05-01T00:00:00 | 14.01% |
| 2026-06-01T00:00:00 | 14.48% |
| 2026-07-01T00:00:00 | 12.60% |
| 2026-08-01T00:00:00 | 67.59% |
62.30%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Facial creams with the brandAll additions Facial creams
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-09-01T00:00:00 | 77 | 1455 |
| 2024-10-01T00:00:00 | 245 | 1596 |
| 2024-11-01T00:00:00 | 236 | 1776 |
| 2024-12-01T00:00:00 | 239 | 1568 |
| 2025-01-01T00:00:00 | 257 | 1795 |
| 2025-02-01T00:00:00 | 231 | 1498 |
| 2025-03-01T00:00:00 | 193 | 1498 |
| 2025-04-01T00:00:00 | 210 | 1558 |
| 2025-05-01T00:00:00 | 124 | 1725 |
| 2025-06-01T00:00:00 | 220 | 1822 |
| 2025-07-01T00:00:00 | 125 | 1901 |
| 2025-08-01T00:00:00 | 117 | 1810 |
| 2025-09-01T00:00:00 | 103 | 1440 |
| 2025-10-01T00:00:00 | 159 | 1560 |
| 2025-11-01T00:00:00 | 286 | 1611 |
| 2025-12-01T00:00:00 | 363 | 1639 |
| 2026-01-01T00:00:00 | 582 | 2480 |
| 2026-02-01T00:00:00 | 176 | 1634 |
| 2026-03-01T00:00:00 | 294 | 1740 |
| 2026-04-01T00:00:00 | 2252 | 3807 |
| 2026-05-01T00:00:00 | 398 | 2841 |
| 2026-06-01T00:00:00 | 304 | 2099 |
| 2026-07-01T00:00:00 | 400 | 3175 |
| 2026-08-01T00:00:00 | 5050 | 7471 |
Additions of a product from category Facial creams
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Facial creamsNumber of additions Facial creams with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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