The brand Vichy belongs to the Facials toners category.
Vichy holds a 0.00% market share in the Facials toners category.
FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.
Vichy
Facials tonersSources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand Vichy from the Facials toners category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase68.6 h
Facials toners
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.Beard care
Shampoos
Cleansers and make up removers
Face masks, sheet masks
Cleansing strips
Nail polish removers and nail polishes
Eye patches
Bath salts, balls, and pearls
Conditioners, hair masks, and oils
Hair styling products
Hand creams
Protective lip balms
38.4 h
51.9 h
55.6 h
57.7 h
61.1 h
63.9 h
64.5 h
64.7 h
65 h
65.6 h
66.9 h
67.1 h
Median of the Cosmetics and skincare category: 67.9 h
Facials toners
Foot creams and balms
Dry shampoos
Body lotions
Perfumes
Sun protection
Makeup products
Facial creams
Hair colorization
Body scrubs
Serums, ampoules
Scalp peelings
68.6 h
76.1 h
76.1 h
77.7 h
79 h
84.6 h
89.5 h
90.6 h
99.2 h
105.9 h
123 h
173.5 h
Real Purchase Rate
(RPR)75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
| Miesiąc | BLI (%) |
|---|---|
| 2024-09-01T00:00:00 | 18.91% |
| 2024-10-01T00:00:00 | 16.45% |
| 2024-11-01T00:00:00 | 17.39% |
| 2024-12-01T00:00:00 | 22.54% |
| 2025-01-01T00:00:00 | 21.50% |
| 2025-02-01T00:00:00 | 17.31% |
| 2025-03-01T00:00:00 | 18.13% |
| 2025-04-01T00:00:00 | 16.50% |
| 2025-05-01T00:00:00 | 15.93% |
| 2025-06-01T00:00:00 | 15.03% |
| 2025-07-01T00:00:00 | 15.97% |
| 2025-08-01T00:00:00 | 17.58% |
| 2025-09-01T00:00:00 | 20.59% |
| 2025-10-01T00:00:00 | 18.78% |
| 2025-11-01T00:00:00 | 15.20% |
| 2025-12-01T00:00:00 | 23.58% |
| 2026-01-01T00:00:00 | 19.16% |
| 2026-02-01T00:00:00 | 19.63% |
| 2026-03-01T00:00:00 | 15.73% |
| 2026-04-01T00:00:00 | 20.00% |
| 2026-05-01T00:00:00 | 21.26% |
| 2026-06-01T00:00:00 | 18.02% |
| 2026-07-01T00:00:00 | 18.31% |
| 2026-08-01T00:00:00 | 88.56% |
69.70%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Facials toners with the brandAll additions Facials toners
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-09-01T00:00:00 | 83 | 439 |
| 2024-10-01T00:00:00 | 77 | 468 |
| 2024-11-01T00:00:00 | 84 | 483 |
| 2024-12-01T00:00:00 | 112 | 497 |
| 2025-01-01T00:00:00 | 115 | 535 |
| 2025-02-01T00:00:00 | 76 | 439 |
| 2025-03-01T00:00:00 | 91 | 502 |
| 2025-04-01T00:00:00 | 83 | 503 |
| 2025-05-01T00:00:00 | 86 | 540 |
| 2025-06-01T00:00:00 | 78 | 519 |
| 2025-07-01T00:00:00 | 76 | 476 |
| 2025-08-01T00:00:00 | 80 | 455 |
| 2025-09-01T00:00:00 | 90 | 437 |
| 2025-10-01T00:00:00 | 83 | 442 |
| 2025-11-01T00:00:00 | 69 | 454 |
| 2025-12-01T00:00:00 | 91 | 386 |
| 2026-01-01T00:00:00 | 91 | 475 |
| 2026-02-01T00:00:00 | 74 | 377 |
| 2026-03-01T00:00:00 | 70 | 445 |
| 2026-04-01T00:00:00 | 98 | 490 |
| 2026-05-01T00:00:00 | 118 | 555 |
| 2026-06-01T00:00:00 | 140 | 777 |
| 2026-07-01T00:00:00 | 208 | 1136 |
| 2026-08-01T00:00:00 | 4226 | 4772 |
Additions of a product from category Facials toners
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Facials tonersNumber of additions Facials toners with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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