Salad cheeses

Salad cheeses are growing with the group, but at a measured pace: the category reached 187,463 additions in the recent year, up 38.8% year over year. Its direction matches every peer, although growth is below White cheeses, curds at 51.8% and Cheese sticks at 62.4%, while exceeding Processed cheeses at 30.3% and Mozarella cheese at 35.4%. Seasonality is pronounced, with the index peaking at 167 in July and reaching 144 in August, versus 74 in February; the summer acceleration also appears in categories such as White cheeses, curds and Yellow cheeses.

Salad cheeses stand out for their advertising contribution: organic additions account for 84.6%, while ads provide 12.9% and leaflets 2.5%. The organic share is below every peer except Cheeses for cheesecake, at 77.9%; it is notably below Yellow cheeses at 93.3% and Mozarella cheese at 95.4%. The ad share is higher than all related categories, including White cheeses, curds at 4.2% and Sandwich cheese spreads at 4.6%, while the leaflet share is among the lowest in the group.