White cheeses, curds

White cheeses, curds combines the group’s largest scale with above-average growth: it ranks first of ten by additions at 2,631,725 and grew 51.8% year over year. Growth was below Cheeses for cheesecake at 65.4%, Cheese sticks at 62.4% and Sery i twarogi wysokobiałkowe at 92.7%, but exceeded Salad cheeses, Blue cheeses, Processed cheeses, Yellow cheeses, Sandwich cheese spreads and Mozarella cheese; the direction therefore matches the wider group, where every listed category grew. The seasonality index ranges from 68 to 150 across the 12 months, with two peak months at 150; comparable peer seasonality indices are not supplied.

White cheeses, curds is predominantly organic, leaving limited volume directly attributed to advertising: organic additions account for 92.70%, compared with 84.57% for Salad cheeses and 92.42% for Blue cheeses. Its 4.15% advertising share is above Yellow cheeses, Mozarella cheese and Sery i twarogi wysokobiałkowe, but below Salad cheeses; the 3.15% leaflet share is below Processed cheeses, Yellow cheeses and Cheeses for cheesecake, while above Salad cheeses and Sandwich cheese spreads. The mix is therefore broadly in line with the peer set on organic additions, but not the highest: Mozarella cheese reaches 95.40% and Cheese sticks 95.38%.