Frozen bagguetes
The “Frozen bagguetes” subcategory includes 6 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Frozen bagguetes – shopping list additions
8 944in Oct '25–Sep '26
↑ 9% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
7/7
of 7 subcategoriesOrganic additions
16.6%
Ads 59.3% | Leaflets 24.1%1. “Frozen bagguetes” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Frozen bagguetes | Frozen vegetables and fruits | Ice cream | Frozen French fries and potato products | Frozen pizzas and buns | Frozen fish | Frozen meals |
|---|---|---|---|---|---|---|---|
| Oct '25 | 1219 | 51032 | 10945 | 4333 | 2460 | 2542 | 1696 |
| Nov '25 | 144 | 55500 | 10337 | 2241 | 2330 | 3062 | 2193 |
| Dec '25 | 361 | 59083 | 13056 | 2626 | 1969 | 4628 | 1647 |
| Jan '26 | 3123 | 80271 | 13796 | 3483 | 4116 | 3434 | 2913 |
| Feb '26 | 278 | 70109 | 13190 | 3684 | 5061 | 3548 | 2526 |
| Mar '26 | 224 | 68402 | 25849 | 15555 | 2977 | 3227 | 3482 |
| Apr '26 | 426 | 60848 | 45287 | 3007 | 3285 | 2500 | 2607 |
| May '26 | 385 | 49090 | 56864 | 2483 | 3027 | 2116 | 2267 |
| Jun '26 | 547 | 70264 | 124351 | 5201 | 5875 | 3075 | 2879 |
| Jul '26 | 519 | 92879 | 148128 | 7714 | 8858 | 3780 | 2262 |
| Aug '26 | 370 | 93477 | 132204 | 4716 | 5705 | 3561 | 2315 |
| Sep '26 | 1348 | 114071 | 61735 | 6066 | 7679 | 4858 | 9207 |
Frozen bagguetes – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Frozen bagguetes – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 369 |
| Feb | 168 |
| Mar | 124 |
| Apr | 41 |
| May | 36 |
| Jun | 45 |
| Jul | 42 |
| Aug | 34 |
| Sep | 147 |
| Oct | 94 |
| Nov | 16 |
| Dec | 83 |
Frozen bagguetes are growing the slowest among the comparable subcategories: Over the 12 months from October 2025 to September 2026, Frozen bagguetes recorded 8,944 additions, up 9.0% year over year. The seasonal peak comes in January (index 369), while the trough is in November (16).
2. How do Poles plan to buy in the “Frozen bagguetes” subcategory?
SourcesFrozen bagguetes – source mix
| Sources | Value |
|---|---|
| From leaflets | 2155 |
| From ads | 5306 |
| Organic | 1483 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Frozen bagguetes | 24.09 | 59.32 | 16.59 |
| Frozen vegetables and fruits | 7.45 | 14.47 | 78.08 |
| Ice cream | 24.03 | 11.29 | 64.68 |
| Frozen French fries and potato products | 30.91 | 29.85 | 39.24 |
| Frozen pizzas and buns | 23.5 | 22.4 | 54.1 |
| Frozen fish | 10.53 | 40.13 | 49.34 |
| Frozen meals | 14.5 | 24.79 | 60.71 |
Frozen bagguetes – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 9 | 1119 | 91 |
| Nov '25 | 76 | 0 | 68 |
| Dec '25 | 149 | 122 | 90 |
| Jan '26 | 106 | 2942 | 75 |
| Feb '26 | 204 | 0 | 74 |
| Mar '26 | 129 | 0 | 95 |
| Apr '26 | 338 | 0 | 88 |
| May '26 | 309 | 0 | 76 |
| Jun '26 | 161 | 240 | 146 |
| Jul '26 | 322 | 16 | 181 |
| Aug '26 | 144 | 5 | 221 |
| Sep '26 | 208 | 862 | 278 |
Brands from the “Frozen bagguetes” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Guseppe | 745 | 7821 | 6333 |
| Chef Select | 658 | 0 | 10 |
| Donatello | 514 | 0 | 54 |
| Proste Historie | 198 | 0 | 24 |
| MaxTop | 12 | 0 | 0 |
| Rigga | 0 | 0 | 1 |
Advertising is the dominant source for Frozen bagguetes, and the subcategory depends on paid prompts: Over 12 months, ads accounted for 59.3% of additions, leaflets for 24.1%, and organic additions for 16.6%. Its advertising share is the highest among the comparable subcategories.
