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The brand Dumle belongs to the Pralines, drops and candies category.

Dumle holds a 0.27% market share in the Pralines, drops and candies category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Dumle

Brand Performance
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BRAND CHARTS
Udział procentowy marek w kategorii Pralines, drops and candies
MarkaUdział procentowy
Kinder27.37%
Merci23.59%
Raffaello18.80%
Lindt Lindor7.86%
Michałki5.33%
Toffifee3.90%
M&M's2.89%
Wedel1.93%
Mieszanka Krakowska1.34%
Mieszko1.20%
Ferrero Rocher1.14%
Śliwka Nałęczowska1.01%
Roshen0.85%
Kasztanki0.71%
Malaga0.42%
Fresh&Fruity0.39%
Michaszki0.33%
Tiki Taki0.27%
Dumle0.27%
Kopiko0.13%
Toffino0.11%
Werther's Original0.11%
Snickers miniatures0.06%
Milka Crispello0.00%
Dan Cake0.00%
Premieur0.00%

Brand Dumle percentage share in the category Pralines, drops and candies in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.27%Dumle
ALL BRANDS
Historyczny udział procentowy marek w kategorii Pralines, drops and candies (miesięcznie)
MiesiącLindt LindorRaffaelloToffifeeFerrero RocherMerciSnickers miniaturesKasztankiMalagaTiki TakiMichałkiKinderToffinoMichaszkiŚliwka NałęczowskaFresh&FruityMilka CrispelloDumleWerther's OriginalKopikoMieszanka KrakowskaWedelM&M'sMieszkoDan CakePremieurRoshen
2024-08-01T00:00:002.31%9.18%3.20%1.09%12.47%0.05%1.47%0.90%0.60%6.98%52.85%0.24%0.54%0.79%0.22%0.00%0.49%0.33%0.11%1.30%0.81%3.34%0.38%0.00%0.00%0.35%
2024-09-01T00:00:002.50%8.39%3.27%1.01%12.27%0.06%1.49%0.67%0.65%6.61%54.88%0.17%0.36%0.69%0.17%0.00%0.36%0.27%0.08%1.07%0.69%3.42%0.25%0.00%0.00%0.67%
2024-10-01T00:00:004.45%11.51%4.36%4.92%13.81%0.10%1.58%0.77%0.56%6.53%35.04%0.11%0.96%1.84%0.48%0.00%0.39%0.20%0.07%0.86%5.00%2.15%3.82%0.00%0.00%0.48%
2024-11-01T00:00:006.44%7.44%3.74%1.33%11.13%0.05%1.71%0.82%0.50%6.96%44.06%0.06%0.49%1.75%0.43%0.00%0.18%0.11%0.03%1.02%5.84%3.49%2.05%0.00%0.00%0.38%
2024-12-01T00:00:009.41%10.03%4.87%3.30%10.17%0.04%1.34%0.71%0.40%5.59%37.55%0.05%0.31%2.34%0.08%0.00%0.33%0.18%0.01%0.89%3.32%2.35%1.19%5.34%0.00%0.19%
2025-01-01T00:00:002.98%10.64%2.01%3.47%14.76%0.11%0.92%0.52%0.35%7.17%39.02%0.27%0.73%2.36%0.25%0.00%0.31%0.48%0.08%1.06%7.07%2.17%2.70%0.00%0.00%0.59%
2025-02-01T00:00:006.72%17.57%2.50%4.30%8.88%0.06%0.74%0.70%0.39%4.96%40.92%0.26%0.22%0.52%0.12%0.00%0.27%0.52%0.04%1.12%5.35%1.97%1.39%0.01%0.00%0.44%
2025-03-01T00:00:004.63%11.61%3.04%2.37%10.85%0.07%0.85%0.89%0.26%4.69%44.59%0.12%1.78%0.88%0.24%0.00%0.47%0.51%0.05%0.92%5.63%1.65%3.41%0.00%0.00%0.49%
2025-04-01T00:00:003.87%7.77%3.84%2.70%6.33%0.06%0.65%0.71%0.27%5.03%58.67%0.07%0.68%0.81%0.18%0.00%0.53%0.38%0.04%0.74%2.82%2.18%1.33%0.00%0.00%0.31%
2025-05-01T00:00:005.95%13.28%2.99%1.46%10.81%0.10%0.43%0.46%0.15%3.29%54.99%0.02%0.19%0.67%0.05%0.00%0.12%0.23%0.03%0.62%2.16%1.29%0.50%0.00%0.00%0.23%
2025-06-01T00:00:005.65%13.80%5.53%1.03%19.57%0.05%0.68%0.94%0.31%6.65%33.58%0.19%0.21%0.86%0.40%0.00%0.14%1.43%0.09%1.01%3.34%2.75%1.08%0.00%0.00%0.68%
2025-07-01T00:00:003.48%9.38%2.62%1.27%10.57%0.10%0.89%1.30%0.33%7.50%47.92%0.13%0.48%1.83%0.15%0.00%1.17%0.58%0.10%1.47%1.47%4.32%2.29%0.00%0.00%0.64%
2025-08-01T00:00:001.60%6.68%1.50%0.86%7.84%0.03%0.59%0.47%0.28%4.97%65.00%0.17%0.37%0.58%0.70%0.00%0.75%0.37%0.11%0.90%2.76%2.88%0.16%0.00%0.00%0.42%
2025-09-01T00:00:001.27%6.62%13.02%0.97%4.35%0.09%1.30%0.40%0.30%4.22%58.18%0.04%0.36%0.48%0.48%0.00%0.75%0.33%0.09%1.10%2.27%2.85%0.25%0.00%0.00%0.29%
2025-10-01T00:00:007.76%9.18%3.57%2.82%11.92%0.14%1.84%0.61%0.55%7.86%41.96%0.06%0.38%1.64%0.47%0.00%0.38%0.42%0.08%2.44%1.40%2.50%1.42%0.00%0.00%0.59%
2025-11-01T00:00:006.73%4.77%6.54%3.20%8.50%0.02%1.68%0.36%1.32%6.60%46.25%0.04%0.38%2.38%0.06%0.00%0.80%1.05%0.02%0.82%1.80%4.38%1.95%0.00%0.00%0.32%
2025-12-01T00:00:006.81%10.17%4.29%4.77%11.49%0.13%0.74%0.46%0.39%3.91%51.44%0.05%0.36%0.91%0.03%0.00%0.18%0.15%0.02%0.73%0.34%1.91%0.60%0.00%0.00%0.13%
2026-01-01T00:00:005.51%6.41%3.55%2.27%26.62%0.04%0.35%0.42%0.22%3.75%40.30%0.16%0.72%1.35%0.08%0.00%0.43%0.88%0.15%0.56%1.76%1.48%1.37%0.00%0.00%1.61%
2026-02-01T00:00:0011.47%11.03%2.81%5.33%9.00%0.03%1.12%0.38%2.12%4.74%40.06%0.09%0.25%0.69%1.76%0.00%0.33%0.29%0.05%2.71%1.13%1.26%2.57%0.00%0.00%0.79%
2026-03-01T00:00:006.95%15.55%4.24%4.12%8.51%0.01%1.32%0.51%0.69%3.34%44.25%0.28%0.89%0.97%0.04%0.00%0.62%0.26%0.05%0.95%1.22%2.42%1.37%0.00%0.00%1.42%
2026-04-01T00:00:002.71%11.80%7.90%2.13%11.42%0.06%0.80%0.59%0.36%5.70%44.93%0.20%0.82%0.65%0.50%0.00%0.24%0.17%0.09%3.30%0.66%2.87%1.14%0.00%0.00%0.94%
2026-05-01T00:00:005.14%9.60%3.56%1.82%13.52%0.12%0.23%0.30%0.12%1.99%57.65%0.02%0.14%0.72%0.26%0.00%0.34%0.31%0.03%0.91%0.85%0.96%0.53%0.00%0.00%0.89%
2026-06-01T00:00:005.59%11.56%2.85%0.91%16.96%0.02%0.40%0.23%0.35%3.54%49.40%0.12%0.12%1.05%0.32%0.00%0.20%0.40%0.06%0.93%1.53%1.67%0.57%0.00%0.00%1.21%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Pralines, drops and candies category has changed over the months
Show data up to:
Range:
Dumle
Others
Kinder
Merci
Raffaello
Lindt Lindor
Michałki
Toffifee
M&M's
Wedel
Mieszanka Krakowska
Mieszko
Ferrero Rocher
Śliwka Nałęczowska
Roshen
Kasztanki
Malaga
Fresh&Fruity
Michaszki
Tiki Taki
Kopiko
Toffino
Werther's Original
Snickers miniatures
Milka Crispello
Dan Cake
Premieur

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Dumle from the Pralines, drops and candies category to shopping lists.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
6.2 h
Budynie i kaszki
Type Supplementary | 4–9 h
Products in this subcategory are planned shortly before shopping to precisely determine the needed supply. They are added to the list earlier but purchased at the next shopping opportunity, usually the same day.
Przekąski słone
Słodycze
Napoje gazowane
Lody
Jogurty
Sery
Budynie i kaszki
1.4 h
1.8 h
2.1 h
3.5 h
4.8 h
5.4 h
6.2 h
Median of all categories: 7.3 h
Pieczywo
Mrożonki
Kawy i herbaty
Konserwy
Karma dla zwierząt
Płyny do prania
8.6 h
10.2 h
14.8 h
21 h
29 h
38 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Pralines, drops and candies (miesięcznie)
MiesiącBLI (%)
2024-08-01T00:00:0051.71%
2024-09-01T00:00:0055.17%
2024-10-01T00:00:0046.26%
2024-11-01T00:00:0063.85%
2024-12-01T00:00:0071.48%
2025-01-01T00:00:0064.70%
2025-02-01T00:00:0079.95%
2025-03-01T00:00:0073.14%
2025-04-01T00:00:0078.47%
2025-05-01T00:00:0083.53%
2025-06-01T00:00:0059.69%
2025-07-01T00:00:0050.34%
2025-08-01T00:00:0073.00%
2025-09-01T00:00:0074.61%
2025-10-01T00:00:0039.43%
2025-11-01T00:00:00100.00%
2025-12-01T00:00:00100.00%
2026-01-01T00:00:0064.76%
2026-02-01T00:00:0068.01%
2026-03-01T00:00:0063.45%
2026-04-01T00:00:0056.66%
2026-05-01T00:00:0068.40%
2026-06-01T00:00:0059.26%
7.60%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Pralines, drops and candies added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Pralines, drops and candies (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-08-01T00:00:0036827120
2024-09-01T00:00:0047678640
2024-10-01T00:00:00804317388
2024-11-01T00:00:00794612444
2024-12-01T00:00:001363219070
2025-01-01T00:00:00715511058
2025-02-01T00:00:00800310010
2025-03-01T00:00:00838111459
2025-04-01T00:00:00939811977
2025-05-01T00:00:001189214237
2025-06-01T00:00:0057179578
2025-07-01T00:00:0039347815
2025-08-01T00:00:0064188792
2025-09-01T00:00:00853611441
2025-10-01T00:00:00833621139
2025-11-01T00:00:001330513305
2025-12-01T00:00:002863628636
2026-01-01T00:00:001530723638
2026-02-01T00:00:001559622932
2026-03-01T00:00:002010331683
2026-04-01T00:00:00997117598
2026-05-01T00:00:002347034311
2026-06-01T00:00:002050034593

Additions of a product from category Pralines, drops and candies

Absolute data on adding products from category Pralines, drops and candies with a brand compared to all additions from the category.
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Range:
Number of additions Pralines, drops and candies
Number of additions Pralines, drops and candies with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.
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