The brand Vital Fresh belongs to the Juices, nectars, fruit drinks category.
Vital Fresh holds a 5.53% market share in the Juices, nectars, fruit drinks category.
FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.
Vital Fresh
Juices, nectars, fruit drinks
Sources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand Vital Fresh from the Juices, nectars, fruit drinks category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase33.7 h
Juices, nectars, fruit drinks
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.Smoothies, liquid meals
Juices, nectars, fruit drinks
Still waters
Carbonated beverages
Energy drinks
31.6 h
33.7 h
33.8 h
35.4 h
35.9 h
Median of the Beverages category: 35.9 h
Isotonic drinks
Sparkling waters
Mineral and spring waters
Herbaty mrożone - gotowe
Syrups and concentrates
36 h
36.1 h
36.5 h
49.8 h
66.9 h
Real Purchase Rate
(RPR)75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
| Miesiąc | BLI (%) |
|---|---|
| 2024-09-01T00:00:00 | 6.35% |
| 2024-10-01T00:00:00 | 7.35% |
| 2024-11-01T00:00:00 | 3.77% |
| 2024-12-01T00:00:00 | 3.59% |
| 2025-01-01T00:00:00 | 3.64% |
| 2025-02-01T00:00:00 | 3.99% |
| 2025-03-01T00:00:00 | 4.28% |
| 2025-04-01T00:00:00 | 4.60% |
| 2025-05-01T00:00:00 | 5.13% |
| 2025-06-01T00:00:00 | 4.52% |
| 2025-07-01T00:00:00 | 4.38% |
| 2025-08-01T00:00:00 | 3.85% |
| 2025-09-01T00:00:00 | 4.52% |
| 2025-10-01T00:00:00 | 4.61% |
| 2025-11-01T00:00:00 | 9.61% |
| 2025-12-01T00:00:00 | 7.73% |
| 2026-01-01T00:00:00 | 8.19% |
| 2026-02-01T00:00:00 | 12.83% |
| 2026-03-01T00:00:00 | 14.19% |
| 2026-04-01T00:00:00 | 12.32% |
| 2026-05-01T00:00:00 | 14.01% |
| 2026-06-01T00:00:00 | 10.52% |
| 2026-07-01T00:00:00 | 9.07% |
| 2026-08-01T00:00:00 | 7.68% |
1.30%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Juices, nectars, fruit drinks with the brandAll additions Juices, nectars, fruit drinks
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-09-01T00:00:00 | 2815 | 44326 |
| 2024-10-01T00:00:00 | 3537 | 48114 |
| 2024-11-01T00:00:00 | 1873 | 49707 |
| 2024-12-01T00:00:00 | 2406 | 66932 |
| 2025-01-01T00:00:00 | 1834 | 50381 |
| 2025-02-01T00:00:00 | 1835 | 46024 |
| 2025-03-01T00:00:00 | 2067 | 48247 |
| 2025-04-01T00:00:00 | 2299 | 50011 |
| 2025-05-01T00:00:00 | 2227 | 43402 |
| 2025-06-01T00:00:00 | 1830 | 40471 |
| 2025-07-01T00:00:00 | 1774 | 40470 |
| 2025-08-01T00:00:00 | 1614 | 41945 |
| 2025-09-01T00:00:00 | 1655 | 36603 |
| 2025-10-01T00:00:00 | 1889 | 40981 |
| 2025-11-01T00:00:00 | 3880 | 40390 |
| 2025-12-01T00:00:00 | 4501 | 58260 |
| 2026-01-01T00:00:00 | 3922 | 47892 |
| 2026-02-01T00:00:00 | 5628 | 43860 |
| 2026-03-01T00:00:00 | 6353 | 44763 |
| 2026-04-01T00:00:00 | 5532 | 44895 |
| 2026-05-01T00:00:00 | 5713 | 40790 |
| 2026-06-01T00:00:00 | 7720 | 73405 |
| 2026-07-01T00:00:00 | 10652 | 117451 |
| 2026-08-01T00:00:00 | 8959 | 116585 |
Additions of a product from category Juices, nectars, fruit drinks
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Juices, nectars, fruit drinksNumber of additions Juices, nectars, fruit drinks with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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