Conditioners, hair masks, and oils
The “Conditioners, hair masks, and oils” subcategory includes 27 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Conditioners, hair masks, and oils – shopping list additions
73 331in Oct '25–Sep '26
↑ 89.3% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
2/6
of 6 subcategoriesOrganic additions
72.1%
Ads 21.9% | Leaflets 6%1. “Conditioners, hair masks, and oils” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Conditioners, hair masks, and oils | Hair styling products | Shampoos | Dry shampoos | Hair colorization | Scalp peelings |
|---|---|---|---|---|---|---|
| Oct '25 | 2973 | 4778 | 2089 | 2086 | 1136 | 262 |
| Nov '25 | 3153 | 4943 | 2198 | 2131 | 1176 | 252 |
| Dec '25 | 3062 | 5703 | 2182 | 2254 | 1406 | 294 |
| Jan '26 | 3554 | 5040 | 3357 | 2280 | 1290 | 330 |
| Feb '26 | 2896 | 5277 | 2420 | 1980 | 1239 | 235 |
| Mar '26 | 3240 | 5065 | 2613 | 2195 | 1349 | 233 |
| Apr '26 | 7348 | 5382 | 2668 | 2156 | 1123 | 205 |
| May '26 | 10853 | 5418 | 2948 | 2034 | 1148 | 307 |
| Jun '26 | 8114 | 8639 | 4105 | 3226 | 1882 | 371 |
| Jul '26 | 10950 | 13680 | 13067 | 4970 | 2792 | 492 |
| Aug '26 | 8952 | 12733 | 6938 | 4857 | 2992 | 511 |
| Sep '26 | 8236 | 11946 | 7119 | 4791 | 2417 | 442 |
Conditioners, hair masks, and oils – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Conditioners, hair masks, and oils – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 77 |
| Feb | 60 |
| Mar | 68 |
| Apr | 111 |
| May | 150 |
| Jun | 121 |
| Jul | 153 |
| Aug | 131 |
| Sep | 123 |
| Oct | 66 |
| Nov | 71 |
| Dec | 69 |
The Conditioners, hair masks, and oils subcategory is the fastest-growing among comparable subcategories: over the past 12 months, it recorded 73,331 additions, up 89.3% year over year. The subcategory is strongest in July (index 153) and weakest in February (60).
2. How do Poles plan to buy in the “Conditioners, hair masks, and oils” subcategory?
SourcesConditioners, hair masks, and oils – source mix
| Sources | Value |
|---|---|
| From leaflets | 4418 |
| From ads | 16063 |
| Organic | 52850 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Conditioners, hair masks, and oils | 6.02 | 21.9 | 72.08 |
| Hair styling products | 11.65 | 0.01 | 88.34 |
| Shampoos | 17.74 | 11.1 | 71.16 |
| Dry shampoos | 5.89 | 0.01 | 94.1 |
| Hair colorization | 12.26 | 0.01 | 87.73 |
| Scalp peelings | 4.91 | 0 | 95.09 |
Conditioners, hair masks, and oils – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 18 | 2 | 2953 |
| Nov '25 | 18 | 144 | 2991 |
| Dec '25 | 19 | 89 | 2954 |
| Jan '26 | 300 | 5 | 3249 |
| Feb '26 | 258 | 0 | 2638 |
| Mar '26 | 586 | 0 | 2654 |
| Apr '26 | 321 | 4256 | 2771 |
| May '26 | 450 | 7422 | 2981 |
| Jun '26 | 401 | 2404 | 5309 |
| Jul '26 | 793 | 1432 | 8725 |
| Aug '26 | 435 | 261 | 8256 |
| Sep '26 | 819 | 48 | 7369 |
Brands from the “Conditioners, hair masks, and oils” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Wella Professionals | 17 | 20889 | 105 |
| Gliss Kur | 1550 | 1 | 775 |
| Elsève | 991 | 2 | 1128 |
| Garnier | 1241 | 0 | 361 |
| Pantene | 859 | 0 | 446 |
| Radical | 27 | 1174 | 68 |
| Jantar | 0 | 1203 | 21 |
| Isana | 179 | 1 | 248 |
| Syoss | 142 | 0 | 122 |
| Ziaja | 91 | 0 | 76 |
The Conditioners, hair masks, and oils subcategory is driven mainly by consumer-led activity, with advertising as its second-largest source: over the past 12 months, organic additions accounted for 72.1%, advertising-driven additions for 21.9%, and leaflet-driven additions for 6.0%. Its advertising share is the highest among comparable subcategories.
