Hair styling products
The “Hair styling products” subcategory includes 10 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Hair styling products – shopping list additions
88 604in Oct '25–Sep '26
↑ 55.5% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
1/6
of 6 subcategoriesOrganic additions
88.3%
Ads 0% | Leaflets 11.7%1. “Hair styling products” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Hair styling products | Conditioners, hair masks, and oils | Shampoos | Dry shampoos | Hair colorization | Scalp peelings |
|---|---|---|---|---|---|---|
| Oct '25 | 4778 | 2973 | 2089 | 2086 | 1136 | 262 |
| Nov '25 | 4943 | 3153 | 2198 | 2131 | 1176 | 252 |
| Dec '25 | 5703 | 3062 | 2182 | 2254 | 1406 | 294 |
| Jan '26 | 5040 | 3554 | 3357 | 2280 | 1290 | 330 |
| Feb '26 | 5277 | 2896 | 2420 | 1980 | 1239 | 235 |
| Mar '26 | 5065 | 3240 | 2613 | 2195 | 1349 | 233 |
| Apr '26 | 5382 | 7348 | 2668 | 2156 | 1123 | 205 |
| May '26 | 5418 | 10853 | 2948 | 2034 | 1148 | 307 |
| Jun '26 | 8639 | 8114 | 4105 | 3226 | 1882 | 371 |
| Jul '26 | 13680 | 10950 | 13067 | 4970 | 2792 | 492 |
| Aug '26 | 12733 | 8952 | 6938 | 4857 | 2992 | 511 |
| Sep '26 | 11946 | 8236 | 7119 | 4791 | 2417 | 442 |
Hair styling products – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Hair styling products – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 78 |
| Feb | 76 |
| Mar | 77 |
| Apr | 84 |
| May | 89 |
| Jun | 114 |
| Jul | 154 |
| Aug | 147 |
| Sep | 137 |
| Oct | 79 |
| Nov | 77 |
| Dec | 87 |
Hair styling products are growing faster than two of the five comparable subcategories: over 12 months, the subcategory recorded 88,604 additions, up 55.5% year over year. The seasonal peak came in July (index 154), while the trough was in February (76).
2. How do Poles plan to buy in the “Hair styling products” subcategory?
SourcesHair styling products – source mix
| Sources | Value |
|---|---|
| From leaflets | 10319 |
| From ads | 10 |
| Organic | 78275 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Hair styling products | 11.65 | 0.01 | 88.34 |
| Conditioners, hair masks, and oils | 6.02 | 21.9 | 72.08 |
| Shampoos | 17.74 | 11.1 | 71.16 |
| Dry shampoos | 5.89 | 0.01 | 94.1 |
| Hair colorization | 12.26 | 0.01 | 87.73 |
| Scalp peelings | 4.91 | 0 | 95.09 |
Hair styling products – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 351 | 2 | 4425 |
| Nov '25 | 792 | 0 | 4151 |
| Dec '25 | 883 | 1 | 4819 |
| Jan '26 | 795 | 0 | 4245 |
| Feb '26 | 1458 | 3 | 3816 |
| Mar '26 | 1013 | 0 | 4052 |
| Apr '26 | 896 | 0 | 4486 |
| May '26 | 806 | 0 | 4612 |
| Jun '26 | 552 | 2 | 8085 |
| Jul '26 | 1041 | 0 | 12639 |
| Aug '26 | 657 | 0 | 12076 |
| Sep '26 | 1075 | 2 | 10869 |
Brands from the “Hair styling products” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Taft | 2662 | 1 | 1288 |
| Got2b | 1031 | 0 | 765 |
| Wella | 1333 | 3 | 337 |
| Syoss | 345 | 0 | 260 |
| Isana | 130 | 0 | 145 |
| Joanna | 73 | 0 | 143 |
| Alterra | 24 | 0 | 82 |
| Loton | 21 | 0 | 52 |
| VisPlantis | 9 | 0 | 39 |
| Batiste | 0 | 0 | 14 |
Hair styling products rely primarily on organic additions, while ads go unused: over 12 months, organic additions accounted for 88.3%, leaflet-driven additions for 11.7%, and 10 ad-driven additions over the 12 months were recorded. The ad share was lower than in two of the five comparable subcategories.
