Dry shampoos
The “Dry shampoos” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Dry shampoos – shopping list additions
34 960in Oct '25–Sep '26
↑ 45.5% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
4/6
of 6 subcategoriesOrganic additions
94.1%
Ads 0% | Leaflets 5.9%1. “Dry shampoos” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Dry shampoos | Hair styling products | Conditioners, hair masks, and oils | Shampoos | Hair colorization | Scalp peelings |
|---|---|---|---|---|---|---|
| Oct '25 | 2086 | 4778 | 2973 | 2089 | 1136 | 262 |
| Nov '25 | 2131 | 4943 | 3153 | 2198 | 1176 | 252 |
| Dec '25 | 2254 | 5703 | 3062 | 2182 | 1406 | 294 |
| Jan '26 | 2280 | 5040 | 3554 | 3357 | 1290 | 330 |
| Feb '26 | 1980 | 5277 | 2896 | 2420 | 1239 | 235 |
| Mar '26 | 2195 | 5065 | 3240 | 2613 | 1349 | 233 |
| Apr '26 | 2156 | 5382 | 7348 | 2668 | 1123 | 205 |
| May '26 | 2034 | 5418 | 10853 | 2948 | 1148 | 307 |
| Jun '26 | 3226 | 8639 | 8114 | 4105 | 1882 | 371 |
| Jul '26 | 4970 | 13680 | 10950 | 13067 | 2792 | 492 |
| Aug '26 | 4857 | 12733 | 8952 | 6938 | 2992 | 511 |
| Sep '26 | 4791 | 11946 | 8236 | 7119 | 2417 | 442 |
Dry shampoos – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Dry shampoos – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 88 |
| Feb | 76 |
| Mar | 83 |
| Apr | 86 |
| May | 85 |
| Jun | 106 |
| Jul | 140 |
| Aug | 138 |
| Sep | 138 |
| Oct | 85 |
| Nov | 85 |
| Dec | 89 |
Dry shampoos are growing faster than three of the five comparable subcategories: over the past 12 months, the subcategory generated 34,960 additions, up 45.5% year over year. The seasonal peak comes in July (index 140), while the trough is in February (76).
2. How do Poles plan to buy in the “Dry shampoos” subcategory?
SourcesDry shampoos – source mix
| Sources | Value |
|---|---|
| From leaflets | 2058 |
| From ads | 4 |
| Organic | 32898 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Dry shampoos | 5.89 | 0.01 | 94.1 |
| Hair styling products | 11.65 | 0.01 | 88.34 |
| Conditioners, hair masks, and oils | 6.02 | 21.9 | 72.08 |
| Shampoos | 17.74 | 11.1 | 71.16 |
| Hair colorization | 12.26 | 0.01 | 87.73 |
| Scalp peelings | 4.91 | 0 | 95.09 |
Dry shampoos – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 42 | 1 | 2043 |
| Nov '25 | 163 | 0 | 1968 |
| Dec '25 | 173 | 0 | 2081 |
| Jan '26 | 154 | 1 | 2125 |
| Feb '26 | 190 | 0 | 1790 |
| Mar '26 | 218 | 0 | 1977 |
| Apr '26 | 194 | 0 | 1962 |
| May '26 | 153 | 0 | 1881 |
| Jun '26 | 248 | 0 | 2978 |
| Jul '26 | 265 | 0 | 4705 |
| Aug '26 | 167 | 2 | 4688 |
| Sep '26 | 91 | 0 | 4700 |
Brands from the “Dry shampoos” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Batiste | 346 | 0 | 300 |
| Syoss | 64 | 0 | 22 |
| Isana | 5 | 0 | 60 |
| L'oreal | 0 | 0 | 9 |
| Jantar | 0 | 0 | 5 |
| Tresemme | 0 | 0 | 0 |
| Schwarzkopf | 0 | 0 | 0 |
For Dry shampoos, ads are an unused channel: over the past 12 months, there were 4 ad-driven additions, while organic additions dominate (94.1%); leaflet-driven additions account for 5.9%. The ad share matches that of two of the five comparable subcategories.
