Still waters
The “Still waters” subcategory includes 18 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Still waters – shopping list additions
106 472in Oct '25–Sep '26
↑ 40.6% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
6/10
of 10 subcategoriesOrganic additions
88.4%
Ads 1.7% | Leaflets 9.9%1. “Still waters” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Month | Still waters | Juices, nectars, fruit drinks | Mineral and spring waters | Carbonated beverages | Syrups and concentrates | Sparkling waters | Energy drinks | Smoothies, liquid meals |
|---|---|---|---|---|---|---|---|---|
| Oct '25 | 5471 | 40981 | 21239 | 16635 | 8670 | 7554 | 2594 | 1790 |
| Nov '25 | 4734 | 40390 | 21934 | 30457 | 8047 | 6783 | 3075 | 1794 |
| Dec '25 | 5978 | 58260 | 27808 | 60349 | 10161 | 10816 | 4188 | 1487 |
| Jan '26 | 6139 | 47892 | 26468 | 31829 | 11705 | 8090 | 5362 | 2448 |
| Feb '26 | 5166 | 43860 | 22779 | 19793 | 10521 | 7082 | 3920 | 2132 |
| Mar '26 | 4949 | 44763 | 24539 | 24692 | 10714 | 7100 | 4259 | 2133 |
| Apr '26 | 5657 | 44895 | 25498 | 30016 | 9419 | 7842 | 5227 | 2150 |
| May '26 | 5812 | 40790 | 26377 | 24759 | 9093 | 8422 | 4810 | 1600 |
| Jun '26 | 11567 | 73405 | 49445 | 37869 | 15475 | 16611 | 6854 | 2660 |
| Jul '26 | 18051 | 117451 | 72836 | 56947 | 24389 | 24461 | 11125 | 3717 |
| Aug '26 | 17397 | 119809 | 80597 | 54908 | 21955 | 24872 | 10860 | 3894 |
| Sep '26 | 15551 | 108771 | 62256 | 44645 | 23304 | 19526 | 10210 | 5032 |
Still waters – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Still waters – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 83 |
| Feb | 72 |
| Mar | 73 |
| Apr | 80 |
| May | 80 |
| Jun | 122 |
| Jul | 167 |
| Aug | 163 |
| Sep | 142 |
| Oct | 73 |
| Nov | 67 |
| Dec | 78 |
The Still waters subcategory is growing faster than three of nine comparable subcategories: over the 12 months from October 2025 to September 2026, it generated 106,472 additions, up 40.6% year over year. The seasonal peak came in July (index 167), while the trough was in November (67).
2. How do Poles plan to buy in the “Still waters” subcategory?
SourcesStill waters – source mix
| Sources | Value |
|---|---|
| From leaflets | 10514 |
| From ads | 1796 |
| Organic | 94162 |
Source mix comparison – all subcategories
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Still waters | 9.87 | 1.69 | 88.44 |
| Juices, nectars, fruit drinks | 6.86 | 0.46 | 92.68 |
| Mineral and spring waters | 13.37 | 3.91 | 82.72 |
| Carbonated beverages | 21.28 | 13.94 | 64.78 |
| Syrups and concentrates | 9.76 | 2.45 | 87.79 |
| Sparkling waters | 5.92 | 0.18 | 93.9 |
| Energy drinks | 29.41 | 3.45 | 67.14 |
| Smoothies, liquid meals | 22.38 | 2.85 | 74.77 |
Still waters – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 690 | 3 | 4778 |
| Nov '25 | 306 | 2 | 4426 |
| Dec '25 | 334 | 1 | 5643 |
| Jan '26 | 744 | 5 | 5390 |
| Feb '26 | 698 | 0 | 4468 |
| Mar '26 | 502 | 1 | 4446 |
| Apr '26 | 721 | 1 | 4935 |
| May '26 | 980 | 2 | 4830 |
| Jun '26 | 847 | 2 | 10718 |
| Jul '26 | 1199 | 1346 | 15506 |
| Aug '26 | 1234 | 282 | 15881 |
| Sep '26 | 2259 | 151 | 13141 |
Brands from the “Still waters” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Żywiec Zdrój | 2970 | 928 | 747 |
| Cisowianka | 1568 | 1 | 1355 |
| Nałęczowianka | 1574 | 6 | 859 |
| Muszynianka | 534 | 836 | 191 |
| Primavera | 873 | 0 | 237 |
| Polaris | 287 | 0 | 164 |
| Saguaro | 188 | 0 | 72 |
| Nata | 205 | 0 | 26 |
| Rodowita | 137 | 0 | 31 |
| Staropolanka | 0 | 0 | 125 |
Consumer-led activity dominates in the Still waters subcategory: organic additions account for 88.4%, leaflet-driven additions for 9.9%, and ad-driven additions for 1.7% over the 12-month period. The organic share is higher than in seven of the nine comparable subcategories.
