Syrups and concentrates
The “Syrups and concentrates” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Syrups and concentrates – shopping list additions
163 453in Oct '25–Sep '26
↑ 63.5% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
4/10
of 10 subcategoriesOrganic additions
87.8%
Ads 2.5% | Leaflets 9.8%1. “Syrups and concentrates” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Month | Syrups and concentrates | Juices, nectars, fruit drinks | Mineral and spring waters | Carbonated beverages | Sparkling waters | Still waters | Energy drinks | Smoothies, liquid meals |
|---|---|---|---|---|---|---|---|---|
| Oct '25 | 8670 | 40981 | 21239 | 16635 | 7554 | 5471 | 2594 | 1790 |
| Nov '25 | 8047 | 40390 | 21934 | 30457 | 6783 | 4734 | 3075 | 1794 |
| Dec '25 | 10161 | 58260 | 27808 | 60349 | 10816 | 5978 | 4188 | 1487 |
| Jan '26 | 11705 | 47892 | 26468 | 31829 | 8090 | 6139 | 5362 | 2448 |
| Feb '26 | 10521 | 43860 | 22779 | 19793 | 7082 | 5166 | 3920 | 2132 |
| Mar '26 | 10714 | 44763 | 24539 | 24692 | 7100 | 4949 | 4259 | 2133 |
| Apr '26 | 9419 | 44895 | 25498 | 30016 | 7842 | 5657 | 5227 | 2150 |
| May '26 | 9093 | 40790 | 26377 | 24759 | 8422 | 5812 | 4810 | 1600 |
| Jun '26 | 15475 | 73405 | 49445 | 37869 | 16611 | 11567 | 6854 | 2660 |
| Jul '26 | 24389 | 117451 | 72836 | 56947 | 24461 | 18051 | 11125 | 3717 |
| Aug '26 | 21955 | 119809 | 80597 | 54908 | 24872 | 17397 | 10860 | 3894 |
| Sep '26 | 23304 | 108771 | 62256 | 44645 | 19526 | 15551 | 10210 | 5032 |
Syrups and concentrates – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Syrups and concentrates – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 100 |
| Feb | 86 |
| Mar | 88 |
| Apr | 80 |
| May | 75 |
| Jun | 101 |
| Jul | 143 |
| Aug | 132 |
| Sep | 141 |
| Oct | 80 |
| Nov | 79 |
| Dec | 94 |
Syrups and concentrates are growing faster than five of the nine comparable subcategories: over the past 12 months, the subcategory recorded 163,453 additions, with 63.5% year-over-year growth. The seasonal peak comes in July (index 143), while the trough is in November (79).
2. How do Poles plan to buy in the “Syrups and concentrates” subcategory?
SourcesSyrups and concentrates – source mix
| Sources | Value |
|---|---|
| From leaflets | 15957 |
| From ads | 4012 |
| Organic | 143484 |
Source mix comparison – all subcategories
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Syrups and concentrates | 9.76 | 2.45 | 87.79 |
| Juices, nectars, fruit drinks | 6.86 | 0.46 | 92.68 |
| Mineral and spring waters | 13.37 | 3.91 | 82.72 |
| Carbonated beverages | 21.28 | 13.94 | 64.78 |
| Sparkling waters | 5.92 | 0.18 | 93.9 |
| Still waters | 9.87 | 1.69 | 88.44 |
| Energy drinks | 29.41 | 3.45 | 67.14 |
| Smoothies, liquid meals | 22.38 | 2.85 | 74.77 |
Syrups and concentrates – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 29 | 58 | 8583 |
| Nov '25 | 47 | 37 | 7963 |
| Dec '25 | 82 | 37 | 10042 |
| Jan '26 | 1818 | 51 | 9836 |
| Feb '26 | 2018 | 38 | 8465 |
| Mar '26 | 2042 | 249 | 8423 |
| Apr '26 | 1089 | 144 | 8186 |
| May '26 | 1397 | 31 | 7665 |
| Jun '26 | 1623 | 482 | 13370 |
| Jul '26 | 1833 | 2773 | 19783 |
| Aug '26 | 1584 | 42 | 20329 |
| Sep '26 | 2395 | 70 | 20839 |
Brands from the “Syrups and concentrates” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Soda Stream | 15701 | 4012 | 137675 |
| Herbapol | 6202 | 0 | 3787 |
| Victoria's | 508 | 2673 | 106 |
| Paola | 1046 | 0 | 324 |
| Łowicz | 482 | 0 | 412 |
| Monin | 253 | 0 | 456 |
| Premium Rosa | 323 | 0 | 21 |
Syrups and concentrates are primarily consumer-led: over the past 12 months, organic additions accounted for 87.8%, while leaflet-driven additions accounted for 9.8%. The organic share is higher than in seven of the nine comparable subcategories.
