Cereal bars
The “Cereal bars” subcategory includes 9 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Cereal bars – shopping list additions
9 454in Sep '25–Aug '26
↑ 38.3% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
4/4
of 4 subcategoriesOrganic additions
81.5%
Ads 0.1% | Leaflets 18.3%1. “Cereal bars” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Cereal bars | Chocolate bars and wafers | Milk and quark bars | Protein bars and wafers |
|---|---|---|---|---|
| Sep '25 | 698 | 22152 | 1281 | 1265 |
| Oct '25 | 529 | 21184 | 1491 | 997 |
| Nov '25 | 548 | 17871 | 1289 | 912 |
| Dec '25 | 334 | 14492 | 1020 | 668 |
| Jan '26 | 658 | 20246 | 1454 | 1482 |
| Feb '26 | 660 | 30436 | 1306 | 1242 |
| Mar '26 | 703 | 19766 | 1641 | 1253 |
| Apr '26 | 612 | 18034 | 1494 | 1573 |
| May '26 | 704 | 18609 | 1709 | 1572 |
| Jun '26 | 1041 | 32366 | 2175 | 2226 |
| Jul '26 | 1313 | 46627 | 2580 | 2958 |
| Aug '26 | 1654 | 71779 | 2755 | 3034 |
Cereal bars – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Cereal bars – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 97 |
| Feb | 89 |
| Mar | 99 |
| Apr | 88 |
| May | 97 |
| Jun | 117 |
| Jul | 135 |
| Aug | 165 |
| Sep | 96 |
| Oct | 85 |
| Nov | 84 |
| Dec | 46 |
Cereal bars grew year over year, but its pace cannot be compared with other subcategories: over 12 months, the subcategory recorded 9,454 additions, with growth of 38.3% year over year. The relative growth standing cannot be assessed because the supplied comparison verdict is unavailable.
2. How do Poles plan to buy in the “Cereal bars” subcategory?
SourcesCereal bars – source mix
| Sources | Value |
|---|---|
| From leaflets | 1734 |
| From ads | 12 |
| Organic | 7708 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Cereal bars | 18.34 | 0.13 | 81.53 |
| Chocolate bars and wafers | 6.7 | 15.99 | 77.31 |
| Milk and quark bars | 26.31 | 0.1 | 73.59 |
| Protein bars and wafers | 9.51 | 2.96 | 87.53 |
Cereal bars – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 64 | 3 | 631 |
| Oct '25 | 32 | 0 | 497 |
| Nov '25 | 100 | 0 | 448 |
| Dec '25 | 35 | 0 | 299 |
| Jan '26 | 149 | 0 | 509 |
| Feb '26 | 137 | 1 | 522 |
| Mar '26 | 212 | 2 | 489 |
| Apr '26 | 160 | 0 | 452 |
| May '26 | 201 | 0 | 503 |
| Jun '26 | 225 | 0 | 816 |
| Jul '26 | 116 | 3 | 1194 |
| Aug '26 | 303 | 3 | 1348 |
Brands from the “Cereal bars” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Vitanella | 561 | 7 | 881 |
| Nesquick | 17 | 0 | 370 |
| BA! | 217 | 0 | 82 |
| Nestle musli | 86 | 0 | 8 |
| Sante Crunchy | 0 | 0 | 23 |
| Corny Big | 8 | 0 | 2 |
| Nestle Fitness | 2 | 0 | 6 |
| EnerBIO | 0 | 0 | 2 |
| Sante Granola | 0 | 0 | 1 |
Organic additions dominate, while advertising is barely used: organic additions accounted for 81.5% of the volume over 12 months, compared with 18.3% from leaflets and 0.1% from ads. The organic share was higher than in two of the three other subcategories and lower than in one, with the nearest lower share in the subcategory Chocolate bars and wafers and the nearest higher share in the subcategory Protein bars and wafers. The channel generated only 12 additions from ads over 12 months, and its ad share was below that of two other subcategories, indicating underuse relative to most of the other subcategories.
