Protein bars and wafers
The “Protein bars and wafers” subcategory includes 17 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Protein bars and wafers – shopping list additions
19 182in Sep '25–Aug '26
↑ 41.9% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
3/4
of 4 subcategoriesOrganic additions
87.5%
Ads 3% | Leaflets 9.5%1. “Protein bars and wafers” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Protein bars and wafers | Chocolate bars and wafers | Milk and quark bars | Cereal bars |
|---|---|---|---|---|
| Sep '25 | 1265 | 22152 | 1281 | 698 |
| Oct '25 | 997 | 21184 | 1491 | 529 |
| Nov '25 | 912 | 17871 | 1289 | 548 |
| Dec '25 | 668 | 14492 | 1020 | 334 |
| Jan '26 | 1482 | 20246 | 1454 | 658 |
| Feb '26 | 1242 | 30436 | 1306 | 660 |
| Mar '26 | 1253 | 19766 | 1641 | 703 |
| Apr '26 | 1573 | 18034 | 1494 | 612 |
| May '26 | 1572 | 18609 | 1709 | 704 |
| Jun '26 | 2226 | 32366 | 2175 | 1041 |
| Jul '26 | 2958 | 46627 | 2580 | 1313 |
| Aug '26 | 3034 | 71779 | 2755 | 1654 |
Protein bars and wafers – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Protein bars and wafers – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 97 |
| Feb | 92 |
| Mar | 91 |
| Apr | 101 |
| May | 104 |
| Jun | 119 |
| Jul | 147 |
| Aug | 157 |
| Sep | 88 |
| Oct | 80 |
| Nov | 74 |
| Dec | 50 |
Protein bars and wafers grew, but its pace versus other subcategories is unavailable: over the 12-month window, the subcategory recorded 19,182 additions, with 41.9% year-over-year growth. The relative growth comparison cannot be established because no precomputed comparison verdict or rank is supplied.
2. How do Poles plan to buy in the “Protein bars and wafers” subcategory?
SourcesProtein bars and wafers – source mix
| Sources | Value |
|---|---|
| From leaflets | 1824 |
| From ads | 567 |
| Organic | 16791 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Protein bars and wafers | 9.51 | 2.96 | 87.53 |
| Chocolate bars and wafers | 6.7 | 15.99 | 77.31 |
| Milk and quark bars | 26.31 | 0.1 | 73.59 |
| Cereal bars | 18.34 | 0.13 | 81.53 |
Protein bars and wafers – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 9 | 53 | 1203 |
| Oct '25 | 2 | 56 | 939 |
| Nov '25 | 8 | 39 | 865 |
| Dec '25 | 2 | 41 | 625 |
| Jan '26 | 252 | 66 | 1164 |
| Feb '26 | 213 | 27 | 1002 |
| Mar '26 | 82 | 44 | 1127 |
| Apr '26 | 427 | 52 | 1094 |
| May '26 | 409 | 46 | 1117 |
| Jun '26 | 227 | 59 | 1940 |
| Jul '26 | 137 | 37 | 2784 |
| Aug '26 | 56 | 47 | 2931 |
Brands from the “Protein bars and wafers” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Purella Protein | 52 | 279 | 24 |
| Go On | 139 | 5 | 209 |
| Vitanella Protein | 149 | 2 | 171 |
| Be Raw! | 20 | 243 | 51 |
| Go Active | 76 | 0 | 102 |
| WK Dzik | 92 | 0 | 82 |
| N!ck's | 7 | 0 | 45 |
| Fitking | 29 | 0 | 10 |
| AllNutrition Wafer | 33 | 0 | 1 |
| Dobry Squad | 2 | 0 | 0 |
Protein bars and wafers are predominantly organic, while advertising is underused: across the same 12-month window, 87.5% of additions were organic, compared with 3.0% from ads and 9.5% from leaflets. The organic share was higher than in all three other subcategories, including 81.5% in subcategory Cereal bars. The ad share was below that of two of the three other subcategories, indicating lower use of advertising in this subcategory.
