Chocolate bars and wafers
The “Chocolate bars and wafers” subcategory includes 23 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Chocolate bars and wafers – shopping list additions
333 562in Sep '25–Aug '26
↑ 337.4% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/4
of 4 subcategoriesOrganic additions
77.3%
Ads 16% | Leaflets 6.7%1. “Chocolate bars and wafers” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Chocolate bars and wafers | Milk and quark bars | Protein bars and wafers | Cereal bars |
|---|---|---|---|---|
| Sep '25 | 22152 | 1281 | 1265 | 698 |
| Oct '25 | 21184 | 1491 | 997 | 529 |
| Nov '25 | 17871 | 1289 | 912 | 548 |
| Dec '25 | 14492 | 1020 | 668 | 334 |
| Jan '26 | 20246 | 1454 | 1482 | 658 |
| Feb '26 | 30436 | 1306 | 1242 | 660 |
| Mar '26 | 19766 | 1641 | 1253 | 703 |
| Apr '26 | 18034 | 1494 | 1573 | 612 |
| May '26 | 18609 | 1709 | 1572 | 704 |
| Jun '26 | 32366 | 2175 | 2226 | 1041 |
| Jul '26 | 46627 | 2580 | 2958 | 1313 |
| Aug '26 | 71779 | 2755 | 3034 | 1654 |
Chocolate bars and wafers – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Chocolate bars and wafers – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 59 |
| Feb | 102 |
| Mar | 92 |
| Apr | 80 |
| May | 82 |
| Jun | 133 |
| Jul | 163 |
| Aug | 259 |
| Sep | 66 |
| Oct | 64 |
| Nov | 55 |
| Dec | 45 |
Chocolate bars and wafers grew strongly, but its standing versus other subcategories is unavailable: over the 12-month window, the subcategory recorded 333 562 additions. The subcategory's additions rose 337.4% year over year. The pace cannot be compared with the other subcategories because no comparison verdict is available.
2. How do Poles plan to buy in the “Chocolate bars and wafers” subcategory?
SourcesChocolate bars and wafers – source mix
| Sources | Value |
|---|---|
| From leaflets | 22352 |
| From ads | 53327 |
| Organic | 257883 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Chocolate bars and wafers | 6.7 | 15.99 | 77.31 |
| Milk and quark bars | 26.31 | 0.1 | 73.59 |
| Protein bars and wafers | 9.51 | 2.96 | 87.53 |
| Cereal bars | 18.34 | 0.13 | 81.53 |
Chocolate bars and wafers – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 202 | 2758 | 19192 |
| Oct '25 | 198 | 2608 | 18378 |
| Nov '25 | 202 | 626 | 17043 |
| Dec '25 | 126 | 164 | 14202 |
| Jan '26 | 496 | 196 | 19554 |
| Feb '26 | 890 | 11656 | 17890 |
| Mar '26 | 764 | 136 | 18866 |
| Apr '26 | 1200 | 92 | 16742 |
| May '26 | 1162 | 110 | 17337 |
| Jun '26 | 1418 | 122 | 30826 |
| Jul '26 | 8349 | 5065 | 33213 |
| Aug '26 | 7345 | 29794 | 34640 |
Brands from the “Chocolate bars and wafers” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Prince Polo | 10161 | 34722 | 10493 |
| Grześki | 723 | 35885 | 1460 |
| Kinder Bueno | 4451 | 6864 | 16766 |
| Snickers | 3848 | 10 | 10585 |
| Princessa | 3804 | 1 | 2675 |
| Knoppers | 4085 | 0 | 1157 |
| Kit Kat | 2487 | 0 | 1912 |
| Wedel | 2487 | 0 | 1575 |
| Lion | 2065 | 0 | 781 |
| Dare | 1573 | 30 | 1005 |
Organic additions dominate, while ads are unusually strong relative to the other subcategories: over the 12-month window, organic additions accounted for 77.3%, compared with 16.0% from ads and 6.7% from leaflets. The organic share was higher than in one of the three other subcategories and lower than in two, including the subcategory Milk and quark bars at 73.6% and the subcategory Cereal bars at 81.5%. Ads represented a larger share than in all three other subcategories.
