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The brand Mars belongs to the Chocolate bars and wafers category.

Mars holds a 4.14% market share in the Chocolate bars and wafers category.

FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.

Mars

Chocolate bars and wafers
to receive information about changes in the popularity of this brand.
BRAND CHARTS
Udział procentowy marek w kategorii Chocolate bars and wafers
MarkaUdział procentowy
Kinder Bueno24.68%
Prince Polo18.43%
Snickers14.80%
Grześki5.97%
Princessa5.53%
Bounty5.19%
Knoppers4.88%
Twix4.17%
Mars4.14%
Kit Kat2.66%
Góralki1.92%
Wedel1.86%
Lion1.50%
Kinder Crispy1.27%
3 Bit1.21%
Estella0.70%
Dare0.49%
Kinder Chocolate Maxi0.24%
Mister Choc0.21%
Duplo0.07%
Snickers Creamy Peanut Butter0.05%
Roshen0.01%
Wanted0.00%

Brand Mars percentage share in the category Chocolate bars and wafers in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
4.14%Mars
ALL BRANDS
Historyczny udział procentowy marek w kategorii Chocolate bars and wafers (miesięcznie)
MiesiącSnickersMarsTwixBounty3 BitLionKit KatPrince PoloGóralkiPrincessaKnoppersGrześkiKinder Chocolate MaxiKinder BuenoDuploEstellaMister ChocSnickers Creamy Peanut ButterWedelDareKinder CrispyWantedRoshen
2024-09-01T00:00:0019.49%1.19%0.81%3.79%2.09%1.40%2.72%21.94%0.51%4.18%3.82%2.06%0.51%30.81%0.24%0.27%0.03%0.15%2.60%1.28%0.12%0.00%0.00%
2024-10-01T00:00:0014.46%1.38%0.81%2.50%2.10%1.34%3.15%25.91%0.94%5.25%5.25%1.01%0.42%26.62%0.45%0.14%0.00%0.02%4.72%3.53%0.00%0.00%0.00%
2024-11-01T00:00:0015.75%1.67%0.90%2.91%2.01%1.30%4.69%19.70%1.34%4.81%4.76%1.39%1.32%28.84%0.44%0.05%0.00%0.12%4.49%3.33%0.19%0.00%0.00%
2024-12-01T00:00:0013.58%1.42%0.83%3.76%3.17%2.93%2.85%12.08%0.46%6.87%5.88%1.80%0.64%32.43%0.11%0.11%0.00%0.05%3.76%1.93%5.34%0.00%0.00%
2025-01-01T00:00:0012.56%0.82%1.18%2.95%2.23%1.07%1.87%20.43%1.01%7.32%6.80%1.66%0.67%31.18%0.27%0.08%0.04%0.23%5.07%1.49%1.01%0.00%0.04%
2025-02-01T00:00:0011.75%0.71%2.13%2.30%1.28%0.98%1.64%15.64%0.25%4.96%2.54%1.17%0.51%33.69%0.18%0.08%0.05%0.05%4.58%2.10%13.41%0.00%0.00%
2025-03-01T00:00:008.35%0.89%0.58%1.70%1.68%0.82%2.88%18.04%0.70%2.43%2.33%0.89%0.52%53.11%0.21%0.10%0.04%0.12%1.33%2.33%0.95%0.00%0.01%
2025-04-01T00:00:0015.60%1.58%1.56%2.70%1.99%1.76%2.66%16.83%1.72%7.01%6.32%1.36%1.36%31.64%0.20%0.11%0.07%0.78%2.01%2.39%0.33%0.00%0.02%
2025-05-01T00:00:0015.38%1.61%2.06%2.69%1.82%0.73%3.02%19.32%3.09%4.39%5.34%1.51%0.45%30.73%0.85%0.09%0.05%0.21%3.02%1.94%1.65%0.00%0.02%
2025-06-01T00:00:004.71%0.33%0.31%1.10%0.55%0.78%0.87%6.47%0.35%2.07%0.76%0.36%0.14%7.35%0.05%0.02%0.03%0.06%1.15%72.27%0.26%0.00%0.00%
2025-07-01T00:00:0020.70%1.56%1.53%5.65%1.76%1.36%2.70%17.44%1.82%4.03%2.75%1.11%0.26%27.49%0.23%0.14%0.00%0.65%2.64%4.03%2.13%0.00%0.00%
2025-08-01T00:00:0015.33%1.04%0.65%3.21%2.01%0.83%2.29%26.49%2.01%5.42%2.11%1.38%0.52%25.60%0.57%0.21%0.10%0.13%4.38%3.18%2.53%0.00%0.00%
2025-09-01T00:00:0011.82%0.94%1.26%1.96%1.05%2.11%1.48%12.62%1.21%3.69%2.20%19.74%0.33%35.42%0.23%0.14%0.01%0.16%2.01%0.74%0.89%0.00%0.00%
2025-10-01T00:00:007.47%0.51%1.34%1.95%1.22%0.99%2.72%12.66%0.12%4.26%2.54%0.89%0.33%58.67%0.22%0.21%0.01%0.09%2.51%0.87%0.43%0.00%0.01%
2025-11-01T00:00:0012.31%1.95%1.81%1.37%1.71%3.80%2.58%12.73%1.25%4.90%9.66%0.72%1.54%33.70%0.12%1.07%0.02%0.02%5.24%2.89%0.54%0.00%0.07%
2025-12-01T00:00:0016.33%3.27%2.27%3.08%2.65%3.15%6.49%19.85%0.51%5.74%5.24%0.98%2.65%21.22%0.39%0.08%0.00%0.04%2.81%1.84%1.43%0.00%0.00%
2026-01-01T00:00:009.78%1.12%1.80%2.73%1.77%1.86%3.30%28.24%0.64%4.23%5.45%1.80%0.46%28.68%0.09%1.09%0.00%0.03%4.53%1.74%0.63%0.00%0.03%
2026-02-01T00:00:001.59%0.19%0.12%0.30%0.28%0.31%0.89%86.96%0.31%0.95%0.63%0.31%0.04%5.05%0.12%0.02%0.00%0.02%1.19%0.40%0.32%0.00%0.02%
2026-03-01T00:00:0011.58%1.13%1.32%2.34%2.04%5.84%3.39%19.46%0.89%9.29%6.00%1.33%0.95%25.93%0.09%0.92%0.00%0.09%4.88%0.85%1.59%0.00%0.07%
2026-04-01T00:00:0013.90%3.02%2.03%2.77%1.52%3.79%8.03%16.80%0.94%9.91%6.34%1.78%0.60%21.48%0.13%0.96%0.00%0.17%3.49%0.60%1.76%0.00%0.00%
2026-05-01T00:00:0010.42%2.15%2.16%1.49%3.55%2.60%4.88%21.23%1.35%4.56%9.49%1.21%0.15%17.52%0.46%1.00%0.32%0.13%3.89%10.06%1.38%0.00%0.00%
2026-06-01T00:00:0016.79%1.97%4.30%1.83%1.59%1.15%5.46%24.03%1.43%7.10%3.49%1.94%0.57%18.18%0.12%0.82%0.00%1.56%4.28%2.39%0.97%0.00%0.04%
2026-07-01T00:00:0016.00%2.52%2.37%3.10%1.06%1.09%3.27%12.78%1.52%4.41%2.76%26.92%0.18%15.47%0.07%0.47%0.00%0.06%2.28%1.80%1.86%0.00%0.02%
2026-08-01T00:00:005.15%0.42%0.45%0.84%0.54%1.38%1.12%8.58%0.51%2.48%1.33%68.65%0.10%5.71%0.03%0.31%0.00%0.02%1.17%0.86%0.34%0.00%0.02%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Chocolate bars and wafers category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Mars
Others
Kinder Bueno
Prince Polo
Snickers
Grześki
Princessa
Bounty
Knoppers
Twix
Kit Kat
Góralki
Wedel
Lion
Kinder Crispy
3 Bit
Estella
Dare
Kinder Chocolate Maxi
Mister Choc
Duplo
Snickers Creamy Peanut Butter
Roshen
Wanted

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Mars from the Chocolate bars and wafers category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
34.3 h
Batony czekoladowe i wafelki
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.
Comparison with the other subcategories in “Sweets”
Batony mleczne i twarogowe
Chocolates
Batony zbożowe
Cookies
Batony czekoladowe i wafelki
Batony i wafelki proteinowe
15.8 h
24.8 h
27.6 h
30.1 h
34.3 h
38.8 h
Median of the Sweets category: 38.8 h
Pralines, drops and candies
Gummies, drops, jellies, lollipops
Marshmallows in chocolate
Roślinne słodycze i przekąski
Cake
39.5 h
41 h
51.9 h
58.1 h
100.4 h
Brand Loyalty Index (BLI) marki w kategorii Chocolate bars and wafers (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:00100.00%
2024-10-01T00:00:00100.00%
2024-11-01T00:00:00100.00%
2024-12-01T00:00:00100.00%
2025-01-01T00:00:000.00%
2025-02-01T00:00:00100.00%
2025-03-01T00:00:0058.67%
2025-04-01T00:00:0048.01%
2025-05-01T00:00:0045.21%
2025-06-01T00:00:00100.00%
2025-07-01T00:00:0039.24%
2025-08-01T00:00:0022.93%
2025-09-01T00:00:0031.83%
2025-10-01T00:00:0043.10%
2025-11-01T00:00:0046.59%
2025-12-01T00:00:0036.77%
2026-01-01T00:00:0034.55%
2026-02-01T00:00:00100.00%
2026-03-01T00:00:0037.91%
2026-04-01T00:00:0042.62%
2026-05-01T00:00:0042.09%
2026-06-01T00:00:0028.55%
2026-07-01T00:00:0041.44%
2026-08-01T00:00:0061.93%
-38.10%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Chocolate bars and wafers added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Chocolate bars and wafers (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:0033503350
2024-10-01T00:00:0055265526
2024-11-01T00:00:0043244324
2024-12-01T00:00:0037253725
2025-01-01T00:00:0047530
2025-02-01T00:00:0060936093
2025-03-01T00:00:00674611499
2025-04-01T00:00:0044819334
2025-05-01T00:00:0042339364
2025-06-01T00:00:001327013270
2025-07-01T00:00:0035218973
2025-08-01T00:00:00383616732
2025-09-01T00:00:00705022152
2025-10-01T00:00:00913021184
2025-11-01T00:00:00832617871
2025-12-01T00:00:00532914492
2026-01-01T00:00:00699420246
2026-02-01T00:00:004176841768
2026-03-01T00:00:00749419766
2026-04-01T00:00:00768618034
2026-05-01T00:00:00783218609
2026-06-01T00:00:00923932366
2026-07-01T00:00:001932246627
2026-08-01T00:00:004445371779

Additions of a product from category Chocolate bars and wafers

Absolute data on adding products from category Chocolate bars and wafers with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Chocolate bars and wafers
Number of additions Chocolate bars and wafers with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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