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The brand Isana belongs to the Shampoos category.

Isana holds a 3.39% market share in the Shampoos category.

FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.

Isana

Shampoos
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BRAND CHARTS
Udział procentowy marek w kategorii Shampoos
MarkaUdział procentowy
Head&Shoulders24.00%
Elsève16.20%
Garnier12.73%
Pantene7.84%
Cien4.08%
Ziaja4.00%
Timotei3.71%
Isana3.39%
Radical3.02%
Syoss2.45%
Joanna2.08%
DX22.08%
Nivea1.76%
Pirolam1.67%
Dove1.35%
Tołpa1.35%
Alterra1.35%
Nizoral1.31%
Shauma1.27%
Biotebal1.10%
Biały Jeleń1.02%
VisPlantis0.61%
Dermedic Capilarte0.61%
Jantar0.41%
Resibo0.29%
Eloderm0.16%
Wella0.12%
Eveline0.04%
Aussie0.00%
Tresemme0.00%
Loton0.00%
Wella Professionals0.00%

Brand Isana percentage share in the category Shampoos in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
3.39%Isana
ALL BRANDS
Historyczny udział procentowy marek w kategorii Shampoos (miesięcznie)
MiesiącAussieBiały JeleńCienDoveElsèveEvelineGarnierIsanaJoannaNiveaPanteneRadicalShaumaSyossTimoteiTołpaTresemmeZiajaDX2Head&ShouldersVisPlantisAlterraDermedic CapilarteResiboJantarLotonPirolamElodermBiotebalWellaWella ProfessionalsNizoral
2024-09-01T00:00:000.48%1.20%1.56%2.40%14.27%0.24%11.87%5.28%2.76%3.96%9.95%1.56%3.00%3.24%6.00%1.92%0.00%4.32%4.44%13.91%0.24%1.92%0.00%0.24%0.24%0.00%1.08%0.12%1.80%0.24%0.00%1.80%
2024-10-01T00:00:000.09%0.86%2.40%2.32%19.90%0.51%16.47%2.40%2.57%3.00%9.18%1.54%2.49%2.74%3.43%1.37%0.00%3.52%1.97%17.75%0.26%0.51%0.26%0.17%0.51%0.00%0.86%0.09%0.86%0.09%0.00%1.89%
2024-11-01T00:00:000.09%0.79%3.23%1.66%12.33%0.44%16.26%2.97%2.27%2.80%9.44%1.84%2.80%2.53%1.92%2.36%0.00%5.42%3.32%19.84%0.26%1.22%0.09%0.00%2.27%0.00%1.22%0.09%0.96%0.17%0.00%1.40%
2024-12-01T00:00:000.00%0.92%2.49%2.49%11.81%0.09%9.32%4.06%7.01%3.23%12.18%2.12%2.21%2.49%4.43%1.57%0.00%3.78%3.60%17.62%0.37%0.92%0.09%0.00%1.85%0.00%1.29%0.09%1.38%0.00%0.00%2.58%
2025-01-01T00:00:000.00%0.67%5.25%1.67%15.60%0.42%11.59%3.09%2.75%4.34%7.76%1.50%3.34%2.17%4.92%1.58%0.00%7.09%2.75%15.60%0.08%0.83%0.33%0.33%1.50%0.00%1.75%0.08%0.83%0.17%0.00%2.00%
2025-02-01T00:00:000.10%1.78%1.67%1.67%11.92%0.21%11.30%3.45%1.46%4.29%10.46%1.05%1.15%2.62%2.09%1.99%0.00%6.90%2.72%26.15%0.63%0.94%0.10%0.00%0.42%0.00%1.88%0.21%0.73%0.10%0.10%1.88%
2025-03-01T00:00:000.00%1.47%2.26%1.92%11.99%0.11%11.54%4.64%2.49%4.64%9.95%1.13%1.58%3.51%6.67%2.49%0.00%6.56%3.51%15.16%0.90%0.68%0.11%0.00%0.34%0.00%2.26%0.34%1.13%0.00%0.00%2.60%
2025-04-01T00:00:000.11%1.01%3.47%1.68%16.69%0.11%8.29%4.03%3.92%2.91%9.18%2.35%2.24%1.90%1.57%2.13%0.00%6.61%3.36%23.18%0.56%0.90%0.00%0.11%0.56%0.00%1.23%0.11%0.45%0.11%0.00%1.23%
2025-05-01T00:00:000.00%1.00%2.55%1.22%18.51%0.22%13.08%3.33%2.22%2.77%8.31%1.00%4.43%2.77%1.11%2.00%0.00%6.10%3.44%18.96%0.44%1.66%0.22%0.00%0.78%0.00%1.88%0.11%1.00%0.00%0.00%0.89%
2025-06-01T00:00:000.00%1.24%2.48%2.48%23.84%0.41%11.46%4.33%1.75%4.02%8.57%1.55%2.79%2.48%1.24%2.27%0.00%4.44%3.82%14.14%0.21%1.34%0.00%0.21%0.52%0.00%1.55%0.10%0.72%0.00%0.00%2.06%
2025-07-01T00:00:000.00%1.12%1.49%1.05%11.81%0.37%13.38%2.47%2.54%2.24%5.83%29.00%3.06%1.72%0.82%2.24%0.00%3.74%1.94%10.54%0.30%0.52%0.07%0.15%0.07%0.00%1.42%0.15%0.82%0.07%0.00%1.05%
2025-08-01T00:00:000.00%1.19%1.51%2.70%19.65%0.00%14.79%4.64%2.70%2.81%5.83%2.27%2.48%2.92%2.92%2.48%0.00%5.08%3.56%16.74%0.22%1.73%0.11%0.22%0.86%0.00%0.97%0.11%0.76%0.00%0.00%0.76%
2025-09-01T00:00:000.10%0.77%1.15%1.25%21.66%0.29%17.04%3.46%2.21%2.12%10.01%1.35%1.54%1.83%5.68%1.06%0.00%5.20%1.64%15.30%0.19%0.96%0.19%0.10%0.58%0.00%2.12%0.19%0.58%0.00%0.00%1.44%
2025-10-01T00:00:000.00%1.10%2.50%1.50%17.37%0.10%12.28%2.30%2.40%5.89%13.67%1.60%2.00%2.10%1.50%2.30%0.00%4.29%2.50%17.96%0.70%1.00%0.10%0.20%0.80%0.00%1.30%0.00%0.50%0.00%0.00%2.10%
2025-11-01T00:00:000.12%0.73%0.98%1.46%19.62%0.06%17.73%2.86%1.71%1.71%7.98%1.22%1.77%2.07%2.19%1.40%0.00%4.45%1.40%26.33%0.37%0.79%0.12%0.12%0.12%0.00%0.73%0.24%0.49%0.06%0.00%1.16%
2025-12-01T00:00:000.06%0.61%0.86%2.09%17.19%0.06%10.19%2.46%2.03%2.27%15.41%1.17%2.21%2.27%0.74%1.29%0.00%2.89%2.21%30.02%0.98%0.55%0.06%0.18%0.06%0.00%0.55%0.06%0.49%0.06%0.00%0.98%
2026-01-01T00:00:000.05%4.96%1.12%0.88%20.04%0.10%10.80%3.75%1.90%2.04%6.27%3.26%2.09%1.12%0.34%1.26%0.00%2.24%1.41%27.58%0.54%2.97%0.05%0.05%0.34%0.00%1.65%0.15%0.24%0.05%0.00%2.77%
2026-02-01T00:00:000.00%1.54%1.84%1.90%18.00%0.06%10.63%2.46%1.11%1.84%9.34%1.35%2.27%1.84%0.55%1.17%0.00%2.83%1.23%29.85%0.31%3.44%0.12%0.00%0.49%0.00%1.35%0.00%1.97%0.00%0.00%2.52%
2026-03-01T00:00:000.07%0.91%0.91%0.78%15.07%0.00%18.07%2.09%2.80%1.30%11.35%1.30%1.57%1.30%0.65%1.89%0.00%2.48%1.37%28.83%1.17%1.50%0.33%0.13%0.72%0.00%0.91%0.13%0.52%0.00%0.00%1.83%
2026-04-01T00:00:000.00%0.46%5.01%1.04%11.33%0.13%11.33%1.89%1.30%1.50%12.89%1.11%1.76%1.95%0.39%2.15%0.00%7.23%1.37%31.64%0.59%0.85%0.07%0.13%0.07%0.00%1.50%0.33%0.72%0.00%0.00%1.30%
2026-05-01T00:00:000.00%0.84%1.51%0.84%16.90%0.00%10.68%2.17%1.51%1.15%11.71%2.66%1.75%3.02%4.28%1.03%0.00%2.66%1.75%30.66%0.48%0.48%0.06%0.18%0.42%0.00%1.15%0.12%0.30%0.18%0.00%1.51%
2026-06-01T00:00:000.00%0.61%0.94%6.20%14.93%0.00%10.47%2.11%5.73%2.21%11.03%3.62%2.21%2.21%0.70%0.85%0.00%2.72%1.92%27.32%0.47%0.99%0.28%0.28%0.19%0.23%0.94%0.00%0.28%0.00%0.00%0.56%
2026-07-01T00:00:000.00%0.22%1.34%0.61%7.04%0.00%3.98%0.86%0.75%0.63%3.20%66.57%0.79%0.72%0.31%0.39%0.00%1.19%0.47%8.71%0.15%0.43%0.03%0.10%0.14%0.01%0.39%0.02%0.29%0.00%0.00%0.64%
2026-08-01T00:00:000.11%0.56%1.15%1.97%20.51%0.22%14.79%3.42%2.53%2.27%8.03%7.28%1.78%2.64%0.82%2.01%0.00%4.38%2.19%17.99%0.52%1.60%0.22%0.11%0.26%0.00%0.93%0.15%0.33%0.04%0.00%1.19%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Shampoos category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Isana
Others
Head&Shoulders
Elsève
Garnier
Pantene
Cien
Ziaja
Timotei
Radical
Syoss
Joanna
DX2
Nivea
Pirolam
Dove
Tołpa
Alterra
Nizoral
Shauma
Biotebal
Biały Jeleń
VisPlantis
Dermedic Capilarte
Jantar
Resibo
Eloderm
Wella
Eveline
Aussie
Tresemme
Loton
Wella Professionals

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Isana from the Shampoos category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
64.3 h
Shampoos
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.
Comparison with the other subcategories in “Cosmetics and skincare”
Cleansers and make up removers
Protective lip balms
Sun protection
Foot creams and balms
Shampoos
Facial creams
Nail polish removers and nail polishes
Conditioners, hair masks, and oils
Facials toners
Hand creams
Perfumes
Hair styling products
55.2 h
60.2 h
61.3 h
62.9 h
64.3 h
64.6 h
65.6 h
66 h
66.2 h
75.9 h
76.5 h
76.7 h
Median of the Cosmetics and skincare category: 77.1 h
Cleansing strips
Body lotions
Dry shampoos
Hair colorization
Beard care
Makeup products
Bath salts, balls, and pearls
Face masks, sheet masks
Body scrubs
Serums, ampoules
Eye patches
Scalp peelings
77.4 h
77.8 h
84.6 h
87.2 h
88.9 h
89.6 h
90.8 h
101 h
101.4 h
108.9 h
136.3 h
225.9 h
Brand Loyalty Index (BLI) marki w kategorii Shampoos (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:0033.75%
2024-10-01T00:00:0046.00%
2024-11-01T00:00:0045.13%
2024-12-01T00:00:0044.37%
2025-01-01T00:00:0047.30%
2025-02-01T00:00:0046.79%
2025-03-01T00:00:0041.35%
2025-04-01T00:00:0042.08%
2025-05-01T00:00:0040.12%
2025-06-01T00:00:0042.74%
2025-07-01T00:00:0048.34%
2025-08-01T00:00:0041.73%
2025-09-01T00:00:0052.63%
2025-10-01T00:00:0047.97%
2025-11-01T00:00:0074.66%
2025-12-01T00:00:0074.66%
2026-01-01T00:00:0061.25%
2026-02-01T00:00:0067.27%
2026-03-01T00:00:0058.67%
2026-04-01T00:00:0057.57%
2026-05-01T00:00:0056.21%
2026-06-01T00:00:0051.89%
2026-07-01T00:00:0066.09%
2026-08-01T00:00:0038.79%
5.00%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Shampoos added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Shampoos (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:008342471
2024-10-01T00:00:0011662535
2024-11-01T00:00:0011442535
2024-12-01T00:00:0010842443
2025-01-01T00:00:0011992535
2025-02-01T00:00:009562043
2025-03-01T00:00:008842138
2025-04-01T00:00:008932122
2025-05-01T00:00:009022248
2025-06-01T00:00:009692267
2025-07-01T00:00:0013382768
2025-08-01T00:00:009262219
2025-09-01T00:00:0010391974
2025-10-01T00:00:0010022089
2025-11-01T00:00:0016412198
2025-12-01T00:00:0016292182
2026-01-01T00:00:0020563357
2026-02-01T00:00:0016282420
2026-03-01T00:00:0015332613
2026-04-01T00:00:0015362668
2026-05-01T00:00:0016572948
2026-06-01T00:00:0021304105
2026-07-01T00:00:00863613067
2026-08-01T00:00:0026916938

Additions of a product from category Shampoos

Absolute data on adding products from category Shampoos with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Shampoos
Number of additions Shampoos with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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