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The brand Nivea belongs to the Shampoos category.

Nivea holds a 2.84% market share in the Shampoos category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Nivea

Brand Performance
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BRAND CHARTS
Udział procentowy marek w kategorii Shampoos
MarkaUdział procentowy
Head&Shoulders24.78%
Elsève15.11%
Garnier13.57%
Pantene10.92%
Radical3.80%
Joanna3.42%
Ziaja3.22%
Isana2.94%
Nivea2.84%
Syoss2.69%
Cien2.07%
DX22.07%
Dove1.83%
Shauma1.68%
Nizoral1.40%
Tołpa1.30%
Alterra1.20%
Timotei1.15%
Pirolam1.01%
Biały Jeleń0.67%
Biotebal0.53%
VisPlantis0.43%
Resibo0.43%
Dermedic Capilarte0.34%
Jantar0.34%
Loton0.24%
Aussie0.00%
Eveline0.00%
Tresemme0.00%
Eloderm0.00%
Wella0.00%
Wella Professionals0.00%

Brand Nivea percentage share in the category Shampoos in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
2.84%Nivea
ALL BRANDS
Historyczny udział procentowy marek w kategorii Shampoos (miesięcznie)
MiesiącAussieBiały JeleńCienDoveElsèveEvelineGarnierIsanaJoannaNiveaPanteneRadicalShaumaSyossTimoteiTołpaTresemmeZiajaDX2Head&ShouldersVisPlantisAlterraDermedic CapilarteResiboJantarLotonPirolamElodermBiotebalWellaWella ProfessionalsNizoral
2024-08-01T00:00:000.00%1.13%2.11%3.10%19.72%0.28%10.56%3.80%3.10%3.52%8.31%2.39%4.37%2.25%2.82%2.25%0.00%6.06%3.24%14.51%0.42%0.70%0.00%0.00%0.56%0.00%2.11%0.00%0.56%0.14%0.00%1.97%
2024-09-01T00:00:000.48%1.20%1.56%2.40%14.25%0.24%11.86%5.27%2.75%3.95%9.94%1.68%2.99%3.23%5.99%1.92%0.00%4.31%4.43%13.89%0.24%1.92%0.00%0.24%0.24%0.00%1.08%0.12%1.80%0.24%0.00%1.80%
2024-10-01T00:00:000.09%0.86%2.40%2.31%19.88%0.51%16.45%2.40%2.57%3.00%9.17%1.63%2.49%2.74%3.43%1.37%0.00%3.51%1.97%17.74%0.26%0.51%0.26%0.17%0.51%0.00%0.86%0.09%0.86%0.09%0.00%1.89%
2024-11-01T00:00:000.09%0.79%3.23%1.66%12.33%0.44%16.26%2.97%2.27%2.80%9.44%1.84%2.80%2.53%1.92%2.36%0.00%5.42%3.32%19.84%0.26%1.22%0.09%0.00%2.27%0.00%1.22%0.09%0.96%0.17%0.00%1.40%
2024-12-01T00:00:000.00%0.92%2.49%2.49%11.79%0.09%9.30%4.05%7.00%3.22%12.15%2.30%2.21%2.49%4.42%1.57%0.00%3.78%3.59%17.59%0.37%0.92%0.09%0.00%1.84%0.00%1.29%0.09%1.38%0.00%0.00%2.58%
2025-01-01T00:00:000.00%0.65%5.15%1.64%15.29%0.41%11.37%3.03%2.70%4.25%7.60%3.43%3.27%2.13%4.82%1.55%0.00%6.95%2.70%15.29%0.08%0.82%0.33%0.33%1.47%0.00%1.72%0.08%0.82%0.16%0.00%1.96%
2025-02-01T00:00:000.10%1.77%1.66%1.66%11.86%0.21%11.24%3.43%1.46%4.27%10.41%1.56%1.14%2.60%2.08%1.98%0.00%6.87%2.71%26.01%0.62%0.94%0.10%0.00%0.42%0.00%1.87%0.21%0.73%0.10%0.10%1.87%
2025-03-01T00:00:000.00%1.47%2.26%1.92%11.96%0.11%11.51%4.63%2.48%4.63%9.93%1.35%1.58%3.50%6.66%2.48%0.00%6.55%3.50%15.12%0.90%0.68%0.11%0.00%0.34%0.00%2.26%0.34%1.13%0.00%0.00%2.60%
2025-04-01T00:00:000.11%1.00%3.45%1.67%16.59%0.11%8.24%4.01%3.90%2.90%9.13%2.90%2.23%1.89%1.56%2.12%0.00%6.57%3.34%23.05%0.56%0.89%0.00%0.11%0.56%0.00%1.22%0.11%0.45%0.11%0.00%1.22%
2025-05-01T00:00:000.00%1.00%2.55%1.22%18.51%0.22%13.08%3.33%2.22%2.77%8.31%1.00%4.43%2.77%1.11%2.00%0.00%6.10%3.44%18.96%0.44%1.66%0.22%0.00%0.78%0.00%1.88%0.11%1.00%0.00%0.00%0.89%
2025-06-01T00:00:000.00%1.24%2.48%2.48%23.84%0.41%11.46%4.33%1.75%4.02%8.57%1.55%2.79%2.48%1.24%2.27%0.00%4.44%3.82%14.14%0.21%1.34%0.00%0.21%0.52%0.00%1.55%0.10%0.72%0.00%0.00%2.06%
2025-07-01T00:00:000.00%0.77%1.02%0.72%8.07%0.26%9.14%1.69%1.74%1.53%3.98%51.48%2.09%1.17%0.56%1.53%0.00%2.55%1.33%7.20%0.20%0.36%0.05%0.10%0.05%0.00%0.97%0.10%0.56%0.05%0.00%0.72%
2025-08-01T00:00:000.00%1.19%1.51%2.70%19.68%0.00%14.81%4.65%2.70%2.81%5.84%2.16%2.49%2.92%2.92%2.49%0.00%5.08%3.57%16.76%0.22%1.73%0.11%0.22%0.86%0.00%0.97%0.11%0.76%0.00%0.00%0.76%
2025-09-01T00:00:000.10%0.77%1.15%1.25%21.61%0.29%17.00%3.46%2.21%2.11%9.99%1.54%1.54%1.83%5.67%1.06%0.00%5.19%1.63%15.27%0.19%0.96%0.19%0.10%0.58%0.00%2.11%0.19%0.58%0.00%0.00%1.44%
2025-10-01T00:00:000.00%1.10%2.50%1.50%17.37%0.10%12.28%2.30%2.40%5.89%13.67%1.60%2.00%2.10%1.50%2.30%0.00%4.29%2.50%17.96%0.70%1.00%0.10%0.20%0.80%0.00%1.30%0.00%0.50%0.00%0.00%2.10%
2025-11-01T00:00:000.12%0.73%0.98%1.46%19.62%0.06%17.73%2.86%1.71%1.71%7.98%1.22%1.77%2.07%2.19%1.40%0.00%4.45%1.40%26.33%0.37%0.79%0.12%0.12%0.12%0.00%0.73%0.24%0.49%0.06%0.00%1.16%
2025-12-01T00:00:000.06%0.61%0.86%2.09%17.19%0.06%10.19%2.46%2.03%2.27%15.41%1.17%2.21%2.27%0.74%1.29%0.00%2.89%2.21%30.02%0.98%0.55%0.06%0.18%0.06%0.00%0.55%0.06%0.49%0.06%0.00%0.98%
2026-01-01T00:00:000.05%4.93%1.11%0.87%19.93%0.10%10.74%3.73%1.89%2.03%6.24%3.77%2.08%1.11%0.34%1.26%0.00%2.23%1.40%27.43%0.53%2.95%0.05%0.05%0.34%0.00%1.64%0.15%0.24%0.05%0.00%2.76%
2026-02-01T00:00:000.00%1.53%1.84%1.90%17.98%0.06%10.61%2.45%1.10%1.84%9.33%1.47%2.27%1.84%0.55%1.17%0.00%2.82%1.23%29.82%0.31%3.44%0.12%0.00%0.49%0.00%1.35%0.00%1.96%0.00%0.00%2.52%
2026-03-01T00:00:000.07%0.91%0.91%0.78%15.06%0.00%18.06%2.09%2.80%1.30%11.34%1.37%1.56%1.30%0.65%1.89%0.00%2.48%1.37%28.81%1.17%1.50%0.33%0.13%0.72%0.00%0.91%0.13%0.52%0.00%0.00%1.83%
2026-04-01T00:00:000.00%0.46%5.01%1.04%11.33%0.13%11.33%1.89%1.30%1.50%12.89%1.11%1.76%1.95%0.39%2.15%0.00%7.23%1.37%31.64%0.59%0.85%0.07%0.13%0.07%0.00%1.50%0.33%0.72%0.00%0.00%1.30%
2026-05-01T00:00:000.00%0.84%1.51%0.84%16.90%0.00%10.68%2.17%1.51%1.15%11.71%2.66%1.75%3.02%4.28%1.03%0.00%2.66%1.75%30.66%0.48%0.48%0.06%0.18%0.42%0.00%1.15%0.12%0.30%0.18%0.00%1.51%
2026-06-01T00:00:000.00%0.61%0.94%6.20%14.94%0.00%10.47%2.11%5.73%2.21%11.04%3.57%2.21%2.21%0.70%0.85%0.00%2.72%1.93%27.34%0.47%0.99%0.28%0.28%0.19%0.23%0.94%0.00%0.28%0.00%0.00%0.56%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Shampoos category has changed over the months
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Range:
Nivea
Others
Head&Shoulders
Elsève
Garnier
Pantene
Radical
Joanna
Ziaja
Isana
Syoss
Cien
DX2
Dove
Shauma
Nizoral
Tołpa
Alterra
Timotei
Pirolam
Biały Jeleń
Biotebal
VisPlantis
Resibo
Dermedic Capilarte
Jantar
Loton
Aussie
Eveline
Tresemme
Eloderm
Wella
Wella Professionals

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Nivea from the Shampoos category to shopping lists.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
6.2 h
Budynie i kaszki
Type Supplementary | 4–9 h
Products in this subcategory are planned shortly before shopping to precisely determine the needed supply. They are added to the list earlier but purchased at the next shopping opportunity, usually the same day.
Przekąski słone
Słodycze
Napoje gazowane
Lody
Jogurty
Sery
Budynie i kaszki
1.4 h
1.8 h
2.1 h
3.5 h
4.8 h
5.4 h
6.2 h
Median of all categories: 7.3 h
Pieczywo
Mrożonki
Kawy i herbaty
Konserwy
Karma dla zwierząt
Płyny do prania
8.6 h
10.2 h
14.8 h
21 h
29 h
38 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Shampoos (miesięcznie)
MiesiącBLI (%)
2024-08-01T00:00:0028.25%
2024-09-01T00:00:0034.79%
2024-10-01T00:00:0047.04%
2024-11-01T00:00:0047.37%
2024-12-01T00:00:0047.49%
2025-01-01T00:00:0049.88%
2025-02-01T00:00:0051.39%
2025-03-01T00:00:0042.64%
2025-04-01T00:00:0044.17%
2025-05-01T00:00:0042.85%
2025-06-01T00:00:0044.23%
2025-07-01T00:00:0073.55%
2025-08-01T00:00:0043.37%
2025-09-01T00:00:0053.58%
2025-10-01T00:00:0048.97%
2025-11-01T00:00:0076.75%
2025-12-01T00:00:0084.89%
2026-01-01T00:00:0060.10%
2026-02-01T00:00:0056.93%
2026-03-01T00:00:0053.71%
2026-04-01T00:00:0045.46%
2026-05-01T00:00:0046.69%
2026-06-01T00:00:0043.11%
14.80%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Shampoos added to the Listonic shopping list are entered with the brand.
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Range:
Bezwzględna liczba dodań produktów z kategorii Shampoos (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-08-01T00:00:007102513
2024-09-01T00:00:008352400
2024-10-01T00:00:0011672481
2024-11-01T00:00:0011442415
2024-12-01T00:00:0010862287
2025-01-01T00:00:0012232452
2025-02-01T00:00:009611870
2025-03-01T00:00:008862078
2025-04-01T00:00:008982033
2025-05-01T00:00:009022105
2025-06-01T00:00:009692191
2025-07-01T00:00:0019582662
2025-08-01T00:00:009252133
2025-09-01T00:00:0010411943
2025-10-01T00:00:0010022046
2025-11-01T00:00:0016412138
2025-12-01T00:00:0016291919
2026-01-01T00:00:0020673439
2026-02-01T00:00:0016302863
2026-03-01T00:00:0015342856
2026-04-01T00:00:0015363379
2026-05-01T00:00:0016573549
2026-06-01T00:00:0021294939

Additions of a product from category Shampoos

Absolute data on adding products from category Shampoos with a brand compared to all additions from the category.
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Range:
Number of additions Shampoos
Number of additions Shampoos with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.
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